Xiao Shu in front of the camera is always full of vitality, the first time you enter her live broadcast room, you will definitely be deeply attracted by her unique voice, and involuntarily praise her. In life, she has a gentle personality, like a sister next door, and her iconic smile is a weapon to eliminate bad moods.
Xiao Shu likes to shop in life, and due to the closure of shopping malls due to the epidemic at the beginning of this year, most of the time she is mainly shopping online. Once she entered Li Jiaqi's live broadcast room, was deeply attracted by Li Jiaqi's live broadcast content, and even stayed in the live broadcast room for several hours.
"Watching Li Jiaqi live, I feel like he is like Doraemon, and he can always pull out a lot of surprises in his pocket for the audience." Xiao Shu said. Taking this opportunity, she began to delve into this form of cargo and decided to make a new attempt - from the KK live talent to the cargo master.
The road to transformation is not easy, and Xiao Shu's biggest concern is the feelings of fans. Will fans like it after the transformation of the cargo master? Just thinking about this, Xiao Shu was undecided, and later with the encouragement of many fans, she made up her mind to transform.
"I want to be grateful to The Dream Store, which gave our female anchors a chance to transform, so that we can open a store online to live stream goods." Xiao Shu said it sincerely.
It is understood that Xingmeng Xiaodian is based on the show ecology of KK live broadcasting, creating a social sharing model, stimulating the potential of public domain with goods, exploring the potential possibilities of the private domain market, and providing a broader future possibility for anchors.
The cost of transformation is also obvious, and now Xiao Shu is left with a busier life. As a anchor with goods, the early stage is not easy. Every day to do live broadcasting without interruption, each live broadcast is more than 7-8 hours, even after the next broadcast, you must immediately go to familiarize yourself with the products to be recommended the next day. "It's not easy to be a cargo master, and I know how hard it is." Fans accumulated from hard work in live broadcasting, rest for two days without live broadcasting, fans will flow to other anchors, you dare not rest. Therefore, Li Jiaqi, they can persist for so long is really not something that ordinary people can do. Xiao Shu sighed.
After Xingmeng Xiaodian realized his dream of opening a personalized store, Xiaoshu systematically learned the whole process of live streaming with goods, including pre-broadcast selection, live broadcast room control ability, finding product selling points, and promoting single methods.
She found that this path, while very different from live entertainment, was equally worth her time and love. "I would like to thank the staff of Xingmeng Xiaodian for their unknown efforts, so that a rookie with goods has slowly become stronger, and it is the first battle after Xingmeng Xiaodian has helped me to transform into a cargo expert!" Xiao Shu said.
Xiao Shu believes that live streaming is a process of slowly establishing customer consumption habits. The price first, the second is the reputation of the anchor. If the customer's shopping experience in the first few times is very satisfied, then the products recommended by the anchor will be very interesting to the fans.
"The products I recommend in the live broadcast room are all recommended to the fans after I have used them myself and think it is very good, so every time I recommend the products, the fans and friends in the live broadcast room always praise them, which makes me very happy to bring goods and more confident." Xiao Shu said.
For the future, Xiaoshu hopes that while doing a good job in entertainment live broadcasting, it can also do a good job of live broadcasting, participate in more online and offline platform activities, and share more and better products with fans. "I hope that my live broadcast room can be more diversified, so that fans and friends in the live broadcast room can buy good products in addition to watching the performance."