On July 23, the "Jinzhong Handwriting" interview group came to Taigu District, which was districted in April this year, the hometown of Jinshang merchants with a long history and culture, developed economy and commerce. During the Ming and Qing dynasties and the Republic of China, Taigu was a financial ticket number center in Shanxi and even North China, enjoying the beauty of "dry docks" and "Chinese Wall Street". Nowadays, the spirit of Jinshang has been passed down from generation to generation, and they adhere to the overall ideas and requirements of the provincial party committee and the provincial government, which are four for the four high schools and two synchronization, and unswervingly carry out the transformation and comprehensive reform to the end.
Jinshang Intangible Cultural Heritage: Inherit skills and be brave in innovation
Walking into the Taigu Jinpai Brick Sculpture Museum, people instantly understand the meaning of "no carving, no house, there is a carving is precious". The pattern is complex or simple, undulating or high or low, and even through the circular carving, the pattern is carved out of the exquisite and transparent feeling, and the branches and leaves of the plant and the body of the character can be displayed one by one. The transformation of the flat pattern into a three-dimensional sculpture instantly gives the work vitality, lifelike and exquisite.
In the Jinpai Brick Sculpture Museum, the 3.6-meter-high Wuta Temple brick carvings are the first to attract attention. Its material is very precious, and the rim of each floor is made of white jade and glazed tiles, and the pagoda is carved with buddha statues of different shapes. Master Wen Jianming pointed to the pagoda and said triumphantly: "This work is one of my most proud works, this is a miniature brick carving model of the Vajra Pagoda (Five Pagodas) designed and produced for hohhot in 2017, which is regarded by Hohhot as the treasure of the town hall." At that time, it took more than 8 months for more than a dozen masters to carve it before it was successfully produced. ”
As the eighth generation inheritor of the Jin school brick carving and brick carving wearing and expanding skills, Wen Jianming began to systematically study and practice the traditional Jin school brick carving techniques in the 1990s. In 2008, jin brick family traditional culture and art co., ltd. was established, and in 2010, the Jinpai brick carving research institute was established, focusing on excavation, rescue, collection, collation, protection, inheritance and development of traditional Jinpai brick carving art. Wen Jianming said: "I rebuilt the brick carving company not for the purpose of profit, everything is for the sake of two words 'inheritance', I want to carry forward the brick carving craft left by my ancestors." While retaining the original taste, we must also pioneer and innovate, and do the best quality within the scope of our own recognition, rather than pursuing the maximization of benefits. ”
To this end, Wen Jianming set up the Jinpai Brick Carving Institute, and invited primary school students, teachers and students of colleges and universities to visit, experience and study on weekends, winter and summer vacations; again and again strengthen the publicity and promotion of brick carving through exhibitions and touring exhibitions.
Coming out of the museum, the press corps came to the century-old taigu shop "Xin Bingji". Just arrived at the door, the smell of aroma, the staff introduced: "This is a taigu cake, are pure handmade, and do not add any preservatives, because of the unique formula, taigu cake is not bad for a long time, the taste is soft." "The press corps came to the front and saw the cake maker skillfully baking the dough cake, the Taigu cake in front of the oven was lustrous in color, and the cracks that were slightly opened after baking emitted a soft and sweet taste, and when they took a bite, fragrant, crisp, cotton, soft, melted in the mouth, it was really delicious in the world.
"Xin Bingji" was founded in 1859 by Taihe Pastry Shop, and has a long history of more than 150 years since the first generation of founder Li Hengyu. "Xin Bingji" has developed to today's grand scale, and the fifth generation of inheritors Li Junwei is indispensable.
In 2011, Li Junwei took over the burden of the general manager of the company from his father, and after many demonstrations, he invested more than 30 million yuan to build a fully enclosed production base of Xinbingji Taigu Cake near the Sanduotang Museum, which led to the rapid development of the Taigu cake industry, promoted the development of the surrounding rural economy, and improved the economic income of farmers.
In recent years, with the continuous improvement of the development trend of industrial tourism, Li Junwei has built the XinBingji Cultural Park in early 2016 next to the existing factory area of Xinbingji through the analysis of industrial cultural tourism, mainly including the Taigu County Intangible Cultural Heritage Exhibition Hall, the Taigu Cake DIY Large-scale Experience Area, and the Jinshang Specialty Restaurant. Since the completion of the project, the number of visitors to Xin Bingji Cultural Park has increased day by day. As a provincial-level industrial tourism demonstration site, XinBingji Cultural Park receives up to 60,000 tourists a year, which is favored by tourists from all over the world and even foreign friends.
"Xin Bingji" took the lead in trying to sell on the Internet among many Taigu cake processing enterprises, bringing new ideas to the industry. During the epidemic this year, XinBingji Food Co., Ltd. was the first batch of food enterprises in Taigu District to resume work and production, and tried to "live stream with goods", and in just a few months, sales also quickly climbed to one-third of the current period. Taigu cake, which used to be sold only in the province and surrounding provinces and cities, now covers the national market.
As a typical representative of the new generation of Jinshang, Li Junwei said that Taigu cake is not only a traditional food, but also a traditional culture, and the "old brand" should be "evergreen", not only to gain a firm foothold in the inheritance, but also to accumulate energy from innovation.
Create a new industry in Jinqi and inherit the spirit of Jinshang
At 5:00 p.m., the interview group came to Shanxi Juxin Weiye Agricultural Science and Technology Development Co., Ltd., which is a leading agricultural industrialization enterprise integrating commercial seedlings, variety display, demonstration and promotion, and agricultural material marketing of vegetables and fruit trees.
Driven by "company + farmer", the company has enabled taigu and surrounding villages to improve the level of facility agricultural planting and product grade by leaps and bounds, and finally form a modern, large-scale, industrialized facilities vegetables, facilities fruit tree seedling production, scientific and technological services, logistics and distribution integration of the industrial structure. At the same time, adhering to the tenet of "science and technology leadership, quality first, reputation first, mutual benefit and win-win", the company has initially won the recognition of the majority of users in just one year since its establishment. At the agricultural training base here, you can see that there are middle school students learning agricultural planting and experiencing the fun of agricultural planting.
The chairman of the company, Fu Bao, is a veteran, and he is always conscientious in his work, constantly learning and innovating. He often says "because of focus, so professional", he with full enthusiasm and broad love to lead the enterprise to continue to formalize, technology, modernization. We will give great support to farmers in terms of free training in planting technology to help them move towards prosperity.
Shanxi Yuanhetang Chinese Medicine Co., Ltd. is a Traditional Chinese medicine production enterprise focusing on "high-quality Traditional Chinese medicine tablets and developing Traditional Chinese medicine culture". On the wall directly opposite the company's gate, you can see the eye-catching characters of "Repair and harmony are not seen, and there is heavenly knowledge", "These words always remind us that in the process of concocting medicinal materials, whether the medicinal materials are authentic, whether the two pounds are sufficiently weighed, and whether the production is in accordance with the ancients is all conscious." Although no one else is present, the 'heavens' know it, so we must not violate our conscience, do not see profit and forget righteousness, and do not cut corners. Chairman Li Wenjie's words are exactly the inherited Jinshang concept, based on integrity.
Subsequently, the press team entered the sterile workshop under the leadership of Li Wenjie to visit, washing, drying, sealing, tying, etc. there are seven or eight processes, each process is indispensable, so that everyone feels that Yuan hetang is doing real quality Chinese medicine.
They take medicine culture as their mission, take the people's drug health as the goal, improve the quality of Chinese medicine workers, and popularize the knowledge of Chinese medicine culture as their mission. Based on Shanxi and radiation outside the province, the company has always been serious and pragmatic, courageous to open up the work style, modest and prudent, unremitting spirit, in the development potential of traditional Chinese medicine tablets market to achieve Yuanhetang characteristics of traditional Chinese medicine health cause.
The famous hometown of jin merchants - the Cao family compound
In the past, there was a good saying: "Shanxi people are good at business, Shanxi people are good at financial management." Indeed, during the Ming and Qing dynasties, the Jin merchants led by "Qi Taiping" were a major merchant gang in China, and the Cao family was the richest man in Taigu County. There are many courtyards in Shanxi, but each has its own characteristics: folklore looks at the Qiao family, architecture looks at the Wang family, carving looks at the Chang family, and treasures look at the Cao family.
Cao Family Compound is located in Beishi Village, known as "Golden Taigu", which is a residence of the Cao family of Jin merchants and rich people, with a unique architectural style, and is one of the treasures of modern residential architecture in northern China. The Cao family compound originally had four representative courtyards of "Fu, Lu, Shou and Xi", but now only the castle courtyard with the shape of "Shou" remains, "Sanduotang".
Folk known as "the royal look at the Forbidden City, the folk look at the Cao family" said, Cao Family Courtyard because of the treasure of many cultural relics, so specially set up more than three museums. The most precious of the furniture in the collection of the Sandado Hall Museum is the Baishou Large Screen. It is inlaid with 92 pieces of natural pattern marble, and the upper and lower 50 characters are different in shape from ancient Chinese "Shou" characters, weighing up to 1,000 pounds.
The Cao family once had a glorious history, with more than 640 businesses and more than 400 Sanduotang; the total assets were more than 10 million silver, and the Sanduotang had more than 6 million taels; the total number of employees was more than 37,000, and the Sanduotang had more than 22,000 people. Therefore, Sandotang is not only a branch of the Cao family, but also an outstanding representative of Cao's business.
The inheritance of Jinshang culture, in fact, the various compounds in Shanxi are both different and similar, and the origins have their own efforts and opportunities. Among them, the brilliant course of the ancestors of caojia Sanduotang who worked hard to get rich and do business is the epitome of China's financial and commercial development. The Cao family compound has prospered for hundreds of years, and it is precisely because they have always adhered to the spirit of Jin shang, and they have a set of strict family rules and family disciplines in governing the family, and their family rules and family training mainly include poetry and books, diligence and thrift; family rules and regulations. In terms of doing business, there is a complete set of number rules and regulations. The rise of each business name also has various strategies, hardships and unremitting struggles. The Cao family compound Sanduo Hall is really the glory of Jinshang, it has experienced hundreds of years of witnessing history, and has preserved such a large building so far, which is even more amazing to our descendants for the development and prosperity of the national Jinshang culture at that time, so that future generations in the process of learning and learning, but also to carry forward this unremitting struggle of the Jinshang spirit, as well as the Jinshang cultural history that has created a century of prosperity in ancient times and dominated China's business community for 500 years.
Writer: Shanxi Evening News reporter Zhang Wenjuan Photo: Shanxi Evening News reporter Kou Ning
(Editor-in-charge: Ma Yunmei)