We all know that the three major domestic high-end liquor brands Mao Wujian and Jian Nanchun are very famous, but why are there very few people who drink Jian Nanchun? The main reason is that the low-end Jiannan Spring Wine is not very good, and the medium and high-grade liquor is slightly spicy in the mouth. Friends who do not drink often generally do not drink, resulting in the feeling that there are fewer people who drink.
The reason why there are fewer people drinking sword Nanchun
For Jian Nanchun, I believe that everyone has also heard of the "Mao Five Swords", which is the three famous wines in the country and the representative of high-grade liquor. At the same time, it is also the only surviving wine in the domestic Tang Dynasty, and its reputation is very loud, but why are fewer and fewer people drinking Jian Nanchun? And many people around me don't drink Jian Nanchun.
Mainly after the Jiannanchun earthquake in 2008, Jiannanchun was seriously injured, and there were fewer advertisements. Once comparable to Wuliangye, now the publicity is not in place, giving people not enough grades, the price is also pulled away by Wuliangye, so the number of people who choose will become less. In addition, the low-end price is more chaotic, the activity is very large, and the taste is not very good, resulting in poor response to the low-end market.
Jian Nanchun's main product is medium and high-end wine, crystal sword has always been its core product, it is characterized by cold, mellow and sweet, rich aroma. The first sip feels spicy, and for other wines of the same level, it seems to be more spicy and irritating, resulting in many people not being able to drink, more suitable for old wine friends.
However, although the entrance of the Jian NanChun Crystal Sword is spicy, cold and pure, the more you drink it, the more comfortable it is, and it is worth savoring. As a result, many people were frightened by the first bite and simply denied it. However, as the main force of the crystal sword, its annual sales are enough to prove its popularity, and old wine friends are all recognized for it, and it is still a national hard currency.
In addition, the popularity of the Jiannanchun Collector's Grade is also getting higher and higher, because the Collector's Grade is blended with the base wine brewed in the thousand-year-old cellar. The middle section is relatively cold, but it is not as sharp as the crystal sword, and it is easier to accept. Therefore, it is not that no one drinks in Jian Nanchun, but the crowd that drinks is different.