On April 6, 2016, among the poems related to the Qingming festival, Du Mu's "Rain during the Qingming Festival" is probably the most well-known. Correspondingly, the apricot blossom village, which the shepherd boy refers to, has also become a distinctive existence, giving countless reverie to generations of people. However, in contemporary times, these three words are not only a beautiful symbol, but real money and silver. According to Chongqing Daily, for decades, more than a dozen places in the north and south of the world have claimed to be the authentic Xinghua Village. Among them, the competition in Fenyang, Shanxi, Chizhou, Anhui and Macheng, Hubei is the most intense. They racked their brains to cite scriptures, compose songs, and even go to court.
Blooming apricot blossoms. Infographic
On the Shanxi Tourism Government Affairs Network, Xinghua Village was named "Wine Capital" in front of the village. For the introduction of the place, the official website is so expressed: Du Mu's popular "Qingming" poem has become a song for eternity. As early as 1957, Shanxi Xinghuacun Fen Distillery Co., Ltd. (later renamed Shanxi Xinghuacun Fenjiu Group) had been approved to register the "Xinghuacun" trademark on liquor products. 20 years later, through the use and publicity of the company, "Xinghua Village" was recognized as a well-known trademark by the Trademark Office. The people of Chizhou, Anhui Province, believe that the apricot blossom village of "shepherd boy remote finger" is in Chizhou. According to the information on the Xinghua Village Tourism Network, the Xinghua Village located in the western suburbs of Chizhou has a history of 1300 years, and the famous Tang Dynasty poet Du Muren wrote the poem "Qingming" in Chizhou to make it famous in the world, and Yi Renlang wrote the "Xinghua Village Chronicle", which was included in the "Four Libraries Complete Book". And Hubei Macheng did not blindly work on history, but asked someone to write a song "Macheng Apricot Blossom Village" according to historical legends. Even reasoning was used - on March 31 this year, Zou Liang, full-time vice chairman of the People's Congress of Qiting Town, Macheng City, analyzed that the Xinghua Village in Qiting Town was the most reasonable from the time node, mood, climate, and geographical location of (Du Mu's poems). As far as the artistic conception of the poem is concerned, the climatic environment of Fenyang in Shanxi is obviously inconsistent with the poem, and it is not connected with Du Mu's deeds at that time. If the apricot blossom village mentioned in the poem is in Chizhou, Anhui, and Du Mu is transferred from the third-class prefecture of Huangzhou to the first-class prefecture of Chizhou, it is also the joy of promotion, and why is the desolation of "wanting to break the soul"?
According to reports, these three places have invested a lot of manpower and material resources in the matter of fighting for the orthodoxy of Xinghua Village, and the local governments have also endorsed it one after another, and they will never be soft in fighting lawsuits and creating momentum. Of course, this is not the three places from the official to the folk have an unprovoked love for Du Mu, its main motivation is still to see the tourism resources brought by the "Apricot Blossom Village". Whether it is Fenyang Xinghua Village, which was developed from cross-border tourism in the wine industry, or Macheng Xinghua Village, which has been selected as a famous historical and cultural village in China. Everyone has nothing to hide, just to make money.
But what is confusing is why the decision-makers in these three places are sure that tourists must be attracted by the sign of Xinghua Village? In 2016, the pace of Chinese people's travel has long been all over the world, and everyone will no longer be confused by the two-word publicity when choosing a travel destination, but must consider the local customs and customs in detail and the basic facilities such as transportation and accommodation. If we do not engage in these basic constructions that can make everyone "eat and have fun", but are bent on competing for a name, it is inevitable that we will be too eager to make quick gains. The three places are called Apricot Blossom Village, but you have your "red apricot branches spring mood", I have my "small building one night to listen to spring rain, deep alley Ming Dynasty selling apricot blossoms", he can design his "a red apricot out of the wall", doesn't it seem more stylish?
From the point of view, we are not without good things, just like the Fake Milk Powder in Shanghai exposed two days ago, in fact, it is also a qualified product. But even if you don't even recognize yourself, you always have to lean on some tall gimmicks, and it seems that you dare to face consumers and the masses of the people. Say good confidence, where to go?
Source: Beijing Evening News, Beijing Evening New Vision Network reporter Zhang Li
![Where is the "apricot blossom village" in Du Mu's poem? There is a conclusive conclusion, so why does Anhui Chizhou say that Xinghua Village is here? What about Fenyang, Shanxi?[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)