A thing can sell for 99800, and the normal logic is definitely that this thing has value and value for money. But in Pan Changjiang's live broadcast room, this seemingly valuable product is depreciating wildly. Pan Changjiang is also a celebrity, and it is reasonable to say that if he appears, it should be the value of stretching the commodity. However, this is far from the case. The actual situation is that Mr. Pan went to bless it. This commodity is immediately depreciating, and it is doubly depreciating!
I was wondering, doesn't Pan Changjiang find this logic ridiculous at all? There is really no bottom line for money!
This illustrates at least two issues:
First, Pan Changjiang is completely worthless.
Therefore, as soon as he appeared on the scene, the valuable goods immediately depreciated exponentially. Is this counterintuitive, is it a little abnormal?
Second, Pan Changjiang is still valuable.
That proves that this product sells for 99800 is completely bad. Maybe it's only worth 980, or even less. Then because Pan always has value, the value of the commodity is pulled up, so it can be sold until 19800.
No matter which way you look at it, it's 100% in the pit.
Is it a pit?
You can carefully distinguish it.
It feels like many celebrities are now out digging pits, really for profit, there is no lower limit, and everything is extreme.
So the question is, why?
Why are more and more celebrities keen on live streaming and selling goods? I think it is nothing more than the following.
First, "Industry Profiteering"
Now everyone in the world knows that live streaming with goods, especially celebrities live streaming with goods, is quite a huge profit. First of all, it has a basic pit fee, that is to say, even if she can't sell a single piece, people invite him, people first have to pay money, similar to the appearance fee, which is the first part of the money that must be collected.
There's also the second part, if she sells well and sells well enough, that amount of money and that speed is simply unimaginable.
Compared with the actor's filming, this is completely a day and a place. Actors filming, even if you are paid a lot, it is also a very hard job, and the total length of the entire production will be very long, from shooting production to post-release, this is a time-consuming and laborious chore. In addition, acting and shooting have very high personal requirements.
Professionalism, the degree of care, and some situations of communication with the whole, if you want to really have good results, it is not easy to do, you need to really do it with your heart, because if you are not recognized by the market in the end, you can only be a chicken feather in the end. Compared with live broadcasting, it is simply a day and a place.
Second, "Fan Base"
We all know that the reason why a star is a star is because he is sought after by many people and will gain a lot of fans. Even if it is some past stars, (of course, the goods that are brought now are basically or even most of them are some past stars.) In her former glory, there will also be a large number of supporters, and when he takes the stage again, it will still cause more or less followers. And as these celebrities, because of their fame, because of their social status as public figures, it also makes it easier for these fans to generate purchases.
This is what distinguishes stars from ordinary people. They have their own fan base, that is, they bring a part of their own traffic. This is also a basis for many merchants to be willing to directly find stars to bring goods. In addition to traffic, there is also a lot of relationship with some of the trust that fans have in public figures such as celebrities.
Third, "Zero Threshold Starter"
Live streaming is more of a popularity effect, and he has almost no other requirements for stars. As long as you can have fans, you can have popularity, and businesses will flock to you.
Just two words, it's over. As for the rest, you can clearly see it by looking at it. Many celebrity live broadcasts are completely unobstructed.
If you have watched some celebrities live, you will find that celebrities even look a little silly during the live broadcast. Very few people are more slippery, most of the celebrities often just follow the rhythm of other people on the scene to promote the sale of this product, he only plays a role in the middle of the attraction of an appearance.
It even looks a bit like a clown. In fact, this is also very easy to understand, because the products they bring with them are also various, most of them do not have so much time, nor do they have so much thought and energy to understand these products, so they cannot have more guidance in the live broadcast, or some of the content of the decomposition analysis of the product is in it, just like a doll standing in the middle. Compared with the job they used to do as an actor, to act, to play a role, this is simply a kindergarten-level operation, because there is no need to do anything, just show your face, pull two throats, and sell a laugh.
Such a simple thing to get started, but also can bring huge profits, and in terms of time, much less than the original actor filming, then why not enjoy it?
Fourth, "Huge Merchant Demand"
There is competition in any form of business, and the business model of online shopping and the shopping mode of physical stores have a very big difference.
There are two main aspects:
(Difference 1) On scale
There is a very big difference in both the size of the number of people and the size of the goods. As long as it is a consumer connected to the Internet, his order of magnitude is N times the order of magnitude of consumers in regional physical stores, which is completely incomparable.
The flow of people in physical stores, that is, the limited flow of people around the sky, and the network, as long as it is a place that can be connected to the network, can become a potential consumer group.
This is undoubtedly a super ideal popularity state for product sales.
(Difference 2) time
Consumers who can enter the store to browse the goods are more limited by time, and the opening time of the physical store is relatively shorter than that of the Internet. In this regard, physical stores cannot be compared with the Internet.
The Network can be seen anytime, anywhere, almost without time restrictions, whether it is in the middle of the night or in the early morning, there is no impact of browsing.
And the physical store also shows those few hours a day, which is also a big difference. This distinction also has a very direct impact on the overall number of deals sold.
From the above point of view, celebrity celebrities live streaming goods is super tempting. And there are also very, very many successful cases in front of you, and you can easily earn a lot of money by showing a show.
So this has led to those who have been stars, celebrities, once the big coffee are flocking to, for them, there is no obvious choice to sell products, as long as the merchant is willing to push, willing to sell, they can rush up, rush forward.
But
More and more celebrities have joined this bottomless torrent of selling cheap customers, which I think is very sad.
And this crazy trend I think is quite frightening.
In the future, we will definitely become stronger and stronger, and China's products will certainly go to the world more and more.
But how can it be said that things are getting cheaper and cheaper, and then rely on these low-value garbage to go to the world, right? What you go out of is definitely something that is becoming more and more valuable, and it certainly can't be said to be that garbage, so what's the point? What are the competitiveness?
If this phenomenon really continues, in the long run, it will only give others a growing impression that we will only make junk products.
5,000 years of Yangyang Greater China, to show people in this way, don't you think it will be very embarrassing?
Wouldn't it be a bargain?