<h1 class="pgc-h-arrow-right">【1】</h1>
Two days ago, I read a public account article, which mentioned some interesting things about Mr. Yang Dai, and when I was about to quit, an eye-popping comment broke into my sight:
Ms. Yang Dai! Is Yang Dai a lady!!!
I immediately understood what the reader meant, and then nodded the close button in the upper left corner with mixed feelings.
Speaking of Mr. Yang Dai, some people only know that she is a female writer. And some people, from the last woman in China to be honored as "Sir", talked about "Don Quixote", talked about the dream knight, talked about ideals and reality.
Ogilvy's famous advertisement "The Man I'm Afraid to Read" has this passage:
I'm afraid of people who read. As soon as I talked to them, I was like a transparent person, with a pale head that could not be hidden.
What is the content I have? Isn't it the most popular perception that everyone can blurt out and wander in the air? Like the heart on the left side of the body. Spring is followed by summer. The president of the United States is the most powerful person in the world.
But people who read it can talk about management from recipes to social trends in gossip weekly magazines, and even cats jumping in the air, which can make them talk about the theory of building earthquake protection.
In my opinion, this is one of the best notes on reading versus not reading.
<h1 class="pgc-h-arrow-right">【2】</h1>
In 1786, Benjamin Franklin commented with apprehension that Americans were so obsessed with newspapers and pamphlets that they had no time to read them.
With newspapers, it's still the case, not to mention computers and mobile phones.
The development of science and technology has made a huge amount of junk information flood into our field of vision at an alarming speed, as long as you want, you can easily get the strange and new things everywhere every day.
The development of short videos has directly liberated the brain's conversion process of text and pictures. What you see is what you get, and the moment you see it is enough to make the cheap pleasure flow through your body, and then quickly disappear to meet the next round of stimulation.
To maintain this fast and almost unsustainable pleasure, we have to be constantly stimulated by the New Message, and the threshold for us to feel pleasure is constantly rising.
Once we can't get pleasure out of it right away, there's no incentive to keep going.
The Northern Song Dynasty educator Cheng Yi once said:
The smell of foreign objects is disgusting for a long time;
The taste of reading, the longer you go, the deeper it gets.
Unfortunately, most people nowadays, in the matter of reading, cannot be long enough to appreciate the taste. More than that, as soon as I picked up the book, I didn't read two pages, and I fell asleep.
Emperor Taizong of Song took advantage of every opportunity to read the second volume of the Taiping Imperial Records, but said: "It is beneficial to open the volume, and I do not think that it is labor." ”
What can make him take time out of his busy schedule to insist on reading is probably the pleasure of reading books.
<h1 class="pgc-h-arrow-right"> 【3】</h1>
In ancient times, it was said that opening a volume was beneficial and almost irrefutable.
Books, before the advent of printing, were written in the bamboo book, bamboo is bamboo Jane, bamboo is a silk, a book is not easy to come from, can hang on to the book, but also an immortal wizard, a classic handed down.
This kind of reading in dialogue with the classic wizards is bound to be beneficial to the opening of the book. Nowadays, books are filled with our lives in an extremely rich form and low cost of acquisition.
In the era of unprecedented personal IP explosion, everyone can be a consumer of content, but also a producer of content, whether it is an article or a book, it is uneven, there is no lack of shoddy.
What kind of books to read, what kind of you have been shaped.
The cost of reading is low, but the cost of choosing a book has increased unprecedentedly.
<h1 class="pgc-h-arrow-right"> 【4】</h1>
In your life, have you ever met such a person, they often read books, read different books, each one can resonate and benefit a lot.
When chatting with you, he can always quote the latest learned ideas, but when you want to discuss with him in depth, he often can't say why, he can only be rigid and non-committal.
And there are some people, you don't know how many books he has read, what books, talk about the sky, but they are handy, what he reads and sees, and finally from different angles and his ideas are integrated. After listening, I can't say where it is strong, but it often makes people open up, like a spring breeze.
This is probably the result of the collision of armed brains and naked brains, facing new knowledge, new perspectives, and completely different changes.
The so-called armed brain, my understanding is that the in-depth study and practice of high-quality books can only build the first layer of foundation and form basic values in our empty brains.
Before basic values are formed and the ability to distinguish between good and bad content, every book you read, every point of view, is like an isolated and scattered point, and as new ideas pour in, limited to brain memory and capacity, the oldest point will disappear.
And once there are basic values, like spider webs, every point will be connected, and no matter what point of view you get at this point in the web, it will affect the whole web to tremble and finally reach a new equilibrium.
This process is integration.
We read books, all our lives, and we enjoy this collision, integration, and rejuvenation.
<h1 class="pgc-h-arrow-right"> 【5】</h1>
Grandma Moses, a famous and prolific painter in the United States, began painting at the age of 77, and then became a genre painter who swept the world, fulfilling the sentence that life never begins too late.
So it is with painting, so it is with reading.
Accustomed to eating high-fat and high-sugar junk food, would you like to spend half a day of hard work and simmer a pot of nourishing broth over a low heat.
The slightest fragrance wafts out of the crevice of the casserole, drills into the nostrils, but has to wait patiently, and finally in the rising heat, drink a bowl of warm soup, rich and mellow, the kind with endless aftertaste.
People who have drunk nutritious soup are no longer willing to eat that junk food; those who have experienced the joy of reading are no longer satisfied with the information of the sky.
And we always have to read some good books to nourish the poor soul, so as not to be abominable and the language boring
Ye Xiaoyu runs and runs: "Copywriting Monetization" and "New Media Copywriting Creation and Dissemination", on this account, she and her copywriting training camp friends write for everyone. Welcome to follow the account to learn more about the dry goods for workplace growth.
Author of this article: Y dot, Ye Xiaoyu copywriting training camp 6 outstanding students, static energy code words, kinetic energy rampage of the non-standard "engineering women".