China Youth Daily client news (Mo Qingqing, China Youth Daily, China Youth Network trainee reporter Han Rong) "Pure ecological rice has been shipped one after another, each bag has a number, just to rest assured that rice..." Since the autumn harvest this year, Chen Xuexing has "marketed" in the circle of friends. As the first secretary of the Beidahuang Group stationed in the village, Chen Xuexing has been the first secretary of the Minsheng Village of Tangwang Township, Tangyuan County, Jiamusi City, for more than a year.
Since the launch of party history study and education this year, the party committee of beidahuang Group has combined party history study and education with practical work in rural areas, and transformed the results of party history study and education into specific practical activities for serving the people, so that the masses can get more benefits and continuously enhance their sense of gain and happiness.
The paddy field area of Minsheng Village is 2539 mu, and rice is the main crop. Chen Xuexing still remembers that when he first arrived in Minsheng Village, there was no scale in the village, and going to the outer village was not only troublesome and troublesome, but also sometimes eating "dumb losses", and having a big scale of his own became the expectation of the villagers.
Chen Xuexing took this matter to heart, and together with Li Chunbao, the secretary of the village party committee, organized the two village committees to hold meetings many times, and began to plan the installation of the scale from January this year, raising more than 100,000 yuan from many sources to install the first 120-ton scale for the Minsheng Village, which was provided to the villagers for free use, so that the villagers had a bottom in their hearts.
With the development of the work, Chen Xuexing found that the villagers of Minsheng Village were operating separately, and there were scattered plantings, small scale,
The problem of inconsistent standards and uneven quality of rice. "We must lead the villagers to continue to develop in the direction of scale and industrialization." Chen Xue's villagers built factories, milled new rice, made brands, and engaged in sales, "We must truly make the agricultural industry take root in the countryside, let the peasants become the main body of industrial development, and let the industrial profits remain in the countryside." ”
At first, the villagers did not understand the construction of factories and brands. "If you want to get things done, your thinking must first be unified." Chen Xuexing brought villagers who had never been out of the province to Beijing to visit Tiananmen, to Maojiayu Village in Tianjin to learn the experience of rural industrial development, and to visit the Twin Cities Nestlé Grain Competence Center to visit modern food processing technology.
The villagers' horizons have broadened, and their perceptions have changed. After that, Chen Xuexing copied and promoted the advanced planting technology and industrial development system of Beidahuang Group to Minsheng Village, taking the "planting and breeding cycle" as the starting point to create a whole village planting and breeding cycle ecological agricultural industry system. In order to improve the stability of product quality and planting standards, each villager took out 2 hectares of paddy field into the shares, and the company uniformly supplied seeds, uniformly applied organic fertilizer, unified planting management, and unified harvesting, processing and sales.
When it came to the agricultural leisure, Chen Xuexing did not stop for a moment. In order to form a complete industrial chain, from license registration, trademark application, to design and custom packaging, he has taken it all by himself. I had high-quality rice, and I thought about how to advertise the sale of high-quality rice.
Chen Xuexing set his eyes on the e-commerce platform, "I thought it was very simple, as long as the goods are good in the store, you can sit and wait for the delivery, but I didn't expect that the results were very small." ”
In May this year, Chen Xuexing saw the news of the innovation and entrepreneurship competition held in Heilongjiang Province, and he decided to seize this opportunity. Under his leadership, the villagers went from the audition to the preliminary round, the rematch, and finally broke into the final, and the villagers also learned to shoot videos and write copywriting, and really became "entrepreneurs".
During the final project explanation, Chen Xuexing showed the experts present the "Whole Industrial Chain of Planting and Breeding Cycle Ecological Rice" project of Minsheng Village, which won the third prize of the "Postal Savings Bank Cup" fifth "Create Youth" Heilongjiang Youth Innovation and Entrepreneurship Competition.
The new business model gives Minsheng Village new hope. Up to now, Minsheng Village has set up a Chengxiangtong e-commerce company, registered the trademark of "Chengxiangtong" (Tongcheng Township), established an online store and accounts such as Douyin and Kuaishou, and has helped villagers sell 10 tons of rice. Nowadays, Minsheng Village not only has a scale, but also a rice processing plant; not only is it convenient to sell grain, but it can also be processed on the spot, and a whole industrial chain of "seed production and marketing" has been built, and it has embarked on the road of rural revitalization of industrial prosperity.
Source: China Youth Daily client
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