2021 Tmall Double 11 kicked off, Di Lieba, Wang Jiaer, Ding Zhen, Su Bingtian and other hundreds of celebrities participated in the "Sharing Cart Challenge" and generously posted the treasures in the shopping cart. This move triggered netizens to follow suit, and a wave of shopping carts for the whole people quietly rose.
As a consumer vane, Tmall Double 11 has extraordinary significance for the Chinese people. This year, the new "Share Shopping Cart" new gameplay was launched for the first time, which is a new shopping cart consumption mall that all users can participate in in the face of users "don't know what to buy". Through this function, users can forward their shopping cart items to their friends with one click, enjoying a more convenient and pleasant consumption experience.
Participation of the whole people, celebrities share real shopping carts
On October 28th, Taobao Tmall jointly launched the #Share Shopping Cart Challenge," and on that day, nearly 100 celebrities actively participated and posted their real shopping carts. In addition, there are hundreds of brands and talents sharing their shopping carts.
Ouyang Nana, Meng Jia, Di Li Reba is a typical life school, shopping carts are daily necessities, masks, toothbrush sterilizers, hair sprays, etc., it seems to be to take advantage of the double 11 hoarding a wave;
Zhou Dongyu, Lin Mo, Jin Chen, He Guangzhi are full of personality, the treasures in the shopping cart are novel and interesting, the intelligent tail-wagging bionic cat, the 3D imitation dog pillow, the cartoon pattern nail art sticker, the 3D printer, etc. have attracted the attention of many people;
Zhang Zhilin, Yuan Yongyi and his wife's shopping cart not only has high-end luxury hermes, but also a grounded poverty alleviation red Fuji...
From the shopping carts of celebrities, it can be seen that consumers at different stages of life have obvious differences in their demand for online shopping products. Ren Jialun locked in the big-name beauty in advance, the young actor has high requirements for image management; Yang Mi's shopping cart really has yo-yo plums, it turns out, "eat yo-yo plums without a problem" is not just an advertising slogan, but also her real life; Peppa Pig's shopping cart is without exception, all toys...
Once Tmall's #Share Shopping Cart Challenge was announced, it caused a hot discussion on the Internet, and the lineup was even more luxurious, and almost half of the stars in the entertainment industry openly came to their real shopping carts, which was the first time in history.
This event, let consumers see a large number of stars, talents, and even the media's shopping cart, Internet celebrity bloggers have also participated, posted their own shopping cart screenshots, triggering netizens to watch and emulate, a national sharing shopping cart boom in the major social platforms quietly rise.
Witness the beauty, the consumer experience ushered in changes and upgrades
According to the official introduction, search for "share shopping cart" in the hand tao app, or "shake it" in the shopping cart, you can see the shopping cart shared by popular stars, celebrities and real buyers from all walks of life on the internet. You can also find someone to "shake in front of your face", look at each other's shopping carts, and no longer need to share one product after another.
The essence of consumption upgrade is the upgrade of the consumption experience, the new way of playing "sharing shopping cart", making it more convenient to "copy homework" with each other, solving the problem that consumers do not have shopping goals, and making players with choice difficulties no longer entangled.
It is worth mentioning that users who share their own shopping carts, or browse other people's shopping carts, have the opportunity to win Taobao no threshold red envelopes and empty shopping cart awards! What treasures do you have in your shopping cart? Let's sunbathe together.