The barber shop everyone must see every day, but the profit model is certainly not very clear, there is a barber shop in Jinguanyi Street, Jinjiang District, Chengdu, the hostess uses a "filial piety score card" to successfully attract a large number of customers, and the hot business also makes her earn 100,000 yuan in three months.
Old five and the owner of this barber shop is a good friend, under the questioning of the old five, the boss lady also told me the secret of her barber shop profit, today there is such an opportunity, the old five can share with you the key to her success, I hope that you who are ready to open a barber shop or are opening a barber shop can get some inspiration from it.
<h1 class="pgc-h-arrow-right" data-track="6" > case background</h1>
The hostess is 33 years old this year, called Zhang Chunyan, if she wants, there is no problem in being an Internet celebrity, not only is the person beautiful, the figure is good, which is probably one of the reasons why her barbershop business can be hot.
Zhang Chunyan did not open a barber shop for much time, her husband is an engineer, the salary is very good, according to common sense, she can actually not work, but she has to open a barbershop, her husband can not stop, anyway, the family still has a lot of savings, and the cost of opening a barbershop is not high.
According to my friend's own words, when she first started to open a barbershop, she also said that she had been a barber in the past, but after all, 7 or 8 years had passed, and she not only had a regression in her craft, but also did not know much about this aspect, but what she did not expect was that after some suggestions from customers, her barbershop business continued to explode.
Yes, the reason why the business of the barbershop is hot is entirely because the customers give her the idea, in the past, the King of Zhou You, in order to win a smile, the princes of the Beacon Theatre, and now the customers in order to beat the beautiful lady to laugh, but also to do everything in their power for her to find a way to attract customers. So what kind of methods did these customers come up with to make the beautiful lady boss make 100,000 yuan in three months?
<h1 class="pgc-h-arrow-right" data-track="6" > specific operation</h1>
First, free haircuts for the elderly over 60 years old
The activities launched by the barbershop are about filial piety, as long as the elderly are over 60 years old, they can go to the barbershop for free haircuts, of course, this requires the company of children.
Second, the filial piety score card is exchanged for cash
As long as the children accompany the elderly to the barbershop for a haircut, the barbershop will give the children a "filial piety score card", in the future, as long as the children and the elderly go to the barbershop to spend, then the barbershop will stamp a stamp on the "filial piety score card", when the 10 chapters are collected, the customer can use the "point filial piety card" in exchange for 100 yuan in cash.
"Ideas determine the way out". The example of the activity (industry) cited here is only a very small part of the teacher's approach. When you can't find your own doorway, you can see how the masters in the column play, and the experience of others is your ladder to success!
For these two marketing methods, Zhang Chunyan was also very confused at first, because she couldn't see the profit at all, but then she finally understood that the original routine was so deep.
<h1 class="pgc-h-arrow-right" data-track="6" > profit analysis</h1>
First, free haircuts are gimmicks
Although it is said that children can only accompany their 60-year-old parents to the barber shop for a haircut, in fact, not many people really do it, and now people are very busy, and they don't care about the money for haircuts.
This is not to say that the barbershop activities are useless, or there will be some people accompanying their parents to the barbershop, such activities seem to be of a public welfare nature, the fame of the barbershop started in the afternoon, many people have a good feeling for the barbershop, at least it seems to have a humanistic spirit.
Second, the filial piety score card has a doorway
In fact, the main profit part is the second trick, as long as the customer gets the filial piety score card, the future does not really need parents to consume, children can also consume, so that many people in order to get filial piety point card, will pull their own parents, and even pull other people's parents to the barbershop.
After consumers with filial piety score card will continue to barber shop consumption, the current barber shop and the past can not be the same, each consumption is dozens or even hundreds, and the cost of barber shop is very low, basically labor costs are more expensive, as long as the customer is endless, then the barber shop profit part is still quite large.
The logic of doing business is actually very simple, the first step is to drain, unless the store address is selected well, otherwise a large number of drainage methods need to be used, after the realization of drainage, it is necessary to start the second step, that is, lock customers, if the customer is just to the store to see the liveliness, or only consume once, for the merchant is meaningless, only continuous consumption can bring a steady stream of benefits to the merchant.
The two tricks used by Zhang Chunyan are actually drainage and locking customers, to achieve the same purpose, there are actually more different methods, if you are preparing to open a barber shop or barbershop in the process of encountering difficulties, you can learn some experience from it.
So whether you sell buns, fruit, or supermarkets, as long as you sell food, you can also engage in a similar activity, or find a more suitable marketing plan in the following column.
If you are having difficulty operating now, if you lack customers, if your products cannot be sold, you may wish to look for a suitable industry in the column to see how smart people do business.