Lavazza and PepsiCo have entered into a new strategic partnership. Lavazza will launch its first ready-to-drink iced coffee product in the UK and lay the groundwork for more products in the European market in the future.
To cater to consumer demand for iced coffee, coffee specialist Lavazza will launch a frozen cappuccino across the UK in the summer of 2019. The drink is the perfect blend of Lavazza coffee and milk and uses 100% recyclable cans.
According to a statement from Lavazza, the UK's launch is just the first step in a collaboration aimed at accelerating innovation in this fast-growing segment. To achieve this, Lavazza announced that the two companies will collaborate to launch more new products in the future and will expand the network into new markets in 2020.
Sergio Cravero, Chief Marketing Officer of lavazza Group, said: "We are very proud to have partnered with PepsiCo from the beginning of our foray into the fast-growing iced coffee industry. Lavazza's assurance of quality, combined with PepsiCo's expertise, not only enables us to explore strategic markets and offer a wide range of ways to drink coffee, but also to grow the Lavazza Group's business globally. ”
Mark Kirkham, Vice President and Head of Marketing, Western European Beverages, PepsiCo, added: "PepsiCo is very pleased to bring Lavazza ice cappuccino to the UK market. The launch of new products to cater to consumer demand and preference for premium coffee is the beginning of PepsiCo's partnership with Lavazza. We look forward to building on this new product launch and laying the groundwork for a market launch in Europe in 2020." ”
Coca-Cola has already made a move, launching its first ready-to-drink coffee, Costa Coffee, after acquiring Costa Coffee, the world's second largest coffee chain, for $5.1 billion.
The collection consists of three products: classic lattes (espresso, cream and milk), caramel lattes (espresso, milk and caramel syrup) and American coffee (espresso with water), brewed with the same Mocha Italia Signature Blend coffee beans as in Costa stores. The main selling point of the new product is low sugar – Costa ready-to-drink coffee contains only 15-180 calories per 250 ml, which is about 30% less sugar than most ready-to-drink coffees today.
Some analysts believe that Coca-Cola's acquisition of Costa Coffee is to compete with Starbucks, and now that Coca-Cola's old rival PepsiCo has joined hands with Lavazza, the coffee market has become more lively.
Source: FoodBev Media
Chinese Editors: Rainy, Steve
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