Recently, a big thing has happened in the fashion industry:
DIOR and RIMOWA launch an exclusive limited range of suitcases.
The girls understand everything when they look at these 2 brands, and most straight men don't know what this means.
DIOR Needless to say, the top first-line luxury brand, a small twill canvas OBLIQUE breast bag, small 20,000.
And RIMOWA, the Ferrari of the luggage industry, the beloved of Hollywood stars, the favorite accessory of first-class commercial IP such as "Mission Impossible", "Transformers" and "007", the smallest 20-inch aluminum-magnesium alloy suitcase is also 10,000 smaller.
These two brands have jointly launched suitcases, suitcases, cross-body bags, champagne boxes, large and small, covering all aspects of home travel, which means that a trend worth hundreds of millions of dollars is about to be set off, harvesting the hearts of hundreds of millions of men and women.
In order to keep the masters from being thrown behind by the new trend, Today Miss Ming will have a good chat with you, what is the good in this series of suitcases?
It's good to look at at a glance, and that's important. This series of boxes can be said to combine the best features of DIOR and RIMOWA:
Concave and convex pattern + DIOR OBLIQUE.
The bump is an exclusive RIMOWA logo.
This parallel concave and convex grooved aluminum for aircraft manufacturing is more compressive and less deformable than fully flat aluminum. Richard Morszeck Warenzeichen, the second generation founder of RIMOWA, was launched in 1950.
Clean, avant-garde, and still retaining practical features, arguably one of RIMOVA's most iconic designs, recognizable at a glance.
In addition to the concave and convex pattern of this strip, each item in the limited series is also printed with the OBLIQUE pattern of DIOR's master, which can be described as a treasure of DIOR brand culture.
In 1967, the then artistic director "Marc Bohan - Mark Bon" designed the OBLIQUE pattern according to the brand name "DIOR" and launched the OBLIQUE canvas series of luggage products, this highly recognizable and elegant pattern has become the iconic design of DIOR for more than 50 years.
In 2000, OBLIQUE was widely used in spring/summer ready-to-wear collections, especially the "Saddle Bag - Saddle Bag", which was enthusiastically sought after by many stars. At that time, the popular "Sex and the City" Carrie Bradshaw, the famous Lady Hilton and others had a hand, a veritable It Bags.
Photo taken in 2019, clothing, accessories, saddle bags are all from the 2000 DIOR Spring/Summer ready-to-wear collection
Last year, Kim Jones launched the "OBLIQUE - Men's Cross-Body Bag", OBLIQUE B23 SNEAKER, once again harvesting a large number of skateboard boys with the classic OBLIQUE.
Today, the summer 2020 limited series of bags, all using this classic pattern.
I have to sigh: classics will be enduring.
Probably, you also noticed this eye-catching gradient blue, choose this blue, not rely on what big data screening. Remember: this is the most iconic color of the DIOR brand – "DIOR BLUE - Dior Blue".
Mr. Dior, the founder of the brand, once said: "Of all the colors, only blue is comparable to black because they have the same texture." As a result, DIOR has used "DIOR BLUE" extensively in numerous exhibitions and shows, including clothing, large and small.
This time, on the SUIT series of suitcases, the blue color is changed, and the gradient color is used with metal materials, with a bit of futuristic sci-fi tone.
In summary, the DIOR and RIMOWA series is not just a collection of logos, it is a mobile "luxury culture history textbook".
Of course, for pragmatic people, only good looks are certainly far from satisfying.
Consumption depends on quality is the first criterion for men, and this limited series alone is enough to make you understand what quality is exquisite.
In terms of material, most of the shells of the limited series of bags are made of aluminum alloy, and the origins behind this choice are quite deep.
In the Second World War, the RIMOWA factory was almost completely destroyed, and the materials used to produce suitcases such as leather, wood, and cloth were burned to the ground, and only aluminum sheets withstood the ravages of the war.
After the war, RIMOWA began to develop aluminum suitcases, and in 1950 it was the first to introduce aluminum suitcases.
It can be said that the choice of aluminum suitcase is none other than RIMOVA.
Aluminium alloy materials are also lightweight, corrosion resistant, hard and aesthetically pleasing as the preferred materials for the manufacture of aircraft and the transport of valuables.
This time the aluminum bag is not only strong and durable, not easy to scratch, the surface of the box also uses anodic oxidation technology, forming a layer of oxide film on the aluminum products, to improve the coloring ability of the surface of the aluminum products, so that the aluminum surface color is bright, but also has a high reflective texture.
Lustrous luster between matte and shiny, high quality, visible to the naked eye.
In addition, the two suitcases in the limited series, one large and one small, are the Trunk large suitcase and the Cabin cabin case, and the bottom uses the Multiwheel® universal wheel system made by the German "TENTE - TENTE".
First introduced by RIMOVA in 2001, the system uses ball bearings with cushioned shafts to mount the wheels, making it stable and easy to steer even with heavy boxes, allowing you to enter and exit the airport and all kinds of high-end occasions, always staying calm and decent.
All kinds of high quality undoubtedly prove that this bag is worth the money.
Now, it is likely to meet the requirements of many pragmatists, but it is really worth playing more than that.
The aesthetic taste of a full set of limited series products makes each product eye-catching enough and fun to match casually.
Especially this box-type cross-body/hand-held bag.
It's the funniest accessory in the collection, and who would have thought that a small suitcase could exist as a clutch and a cross-body bag at the same time?
The aluminium casing is wrapped in two leather trim bands with the letters "CHRISTIAN DIOR". Functionally, as an item with a high frequency of daily use, the flexibility of leather can reduce the friction of the aluminum shell with other high-hardness items in life.
Inside, the multi-compartment interior pocket made of pure leather is fully functional. The metal snap-on closure makes it easy to store your belongings and accessories. Also available in blue, black, silver and pink, available in multiple colours.
Whether it is a cool and handsome street Boy or a girl with a girlish heart, the neutral style design can be easily controlled.
Swipe left or right to see the hands-on picture
Not only fun, but also tasteful, this custom champagne case is the representative.
A bespoke champagne case only, arguably DIOR menswear designer Kim Jones' deep insight into the lifestyle of the modern urban elite.
They don't need to turn their suitcases into movable wardrobes, but they do need a place to put the fun of life.
Champagne cases are a must-have in luxury environments, from yachts to private residential terraces, where true aristocratic celebrities will place a champagne box on their rolls-Royce and savor the mood of life at any time.
The recessed topsuit for a bottle of champagne, the portable handle wrapped in grey croc leather, the interior holds six DIOR MAISON fluted champagne cups and coasters, and is complemented by a DIOR OBLIQUE print and RIMOWA's classic bumped bag shape, combining practicality and elegance.
Such a unique design, in addition to the mouth-watering champagne wine at high-end parties and dinners, champagne boxes are the focus and object of discussion.
Finally, let's talk about the design concept, which is where the most valuable product is.
Any luxury brand should have the ability to explore the latest design concepts, the most avant-garde trend attitude, and "guide the way" for many second- and third-tier brands.
If the quality, design, appearance, etc., are only the appearance and shell of this set of limited bags, then its design concept gives this set of limited bags a soul.
To understand the design philosophy, it is necessary to introduce the background of this cooperation.
As one of today's most successful menswear designers, Kim Jones joined DIOR Menswear in 2018 as its Creative Director, and the Summer 2020 Menswear Collection, released in June this year, is already its fifth collection in Dior Menswear.
Kim Jones is a wonderful person.
He is a big fan of the punk subculture "Straight Edge - Straight Edge", but he does not smoke or drink, and his life is extremely disciplined.
It's not just wonderful, and I love to travel.
Because his parents were water workers, in his early years Kim followed his family to many parts of the world, Tanzania, Ethiopia, Kenya, etc., especially like Africa.
Later, he lived in Africa for a long time and confessed: "In Africa, you can see many, many unique living spaces, different skin colors, and the stark contrasts between regions."
It was Kim's pursuit of art and his love of travel that led him to find the classic suitcase brand RIMOVA and the artist Daniel Arsham - Daniel Alsheim.
RIMOWA needless to say, the German classic luggage brand, the symbol of quality, "Daniel Arsham - Daniel Al xuan" this artist deserves to know.
His works have been collected by 8 art centers or galleries, including the Centre Pompidou in Paris, France. In 2017, the infinitors of the art industry were inducted into the HypeBeast's HB100 Awards. This award is usually only awarded to people who have made significant achievements in the fashion and business fields and have a strong cultural influence.
The most iconic works: "Future Relic - Relics of the Future" series, imagines iconic recorders and telephones from the 90s or millennials as "archaeological discoveries" from the world of the future.
The use of 3D printing technology and sculptural stone to express the appearance of strong weathering and corrosion traces after thousands of years, like an archaeological site excavated.
This "imaginary archaeology", that is, focusing on the future and thinking about the past, is the inspiration for DIOR's 2020 limited range of bags, and also represents the DIOR brand concept - inheritance and innovation.
Talking about this, you may think that the concept of "focusing on the future and reflecting on the past" is really confusing.
It may be implemented into the product.
There is a "Hand Case - Suitcase" in the limited series, which won a lot of attention as soon as it appeared on the previous DIOR runway.
Its styling is based on the classic "Piccolo" designed by RIMOWA in the early 1990s.
The name Piccolo means "small" in Latin. As a small case, it's more like a handbag or makeup case. However, the popularity of this model is very high, and it has been selected as one of the "5 Most Popular RIMOWA Models of All Time".
Rimowa's classic "Piccolo" style of the 90s
This time, DIOR and RIMOWA have jointly revived this handbag of the past, plus the current design and color scheme, glowing with the luster of futuristic cyberpunk -
Echoes the artist Daniel's concept of "focusing on the future and reflecting on the past". These ingenuities are truly rare.
Artist Daniel at the launch of the DIOR 2020 Summer Menswear Collection
Exquisite workmanship, unique and exquisite design style, condensing the thinking and insight of the designer himself and the brand side on the current modern life——
All of the above constitute the necessary elements of "luxury goods", which are priceless in themselves.
Defining priceless cultural treasures with limited pricing is the unique feature of "luxury goods".
This is also the most valuable thing about the exclusive limited range of suitcases from DIOR and RIMOWA.
In addition to the above, this time DIOR and RIMOWA exclusive limited series of bags there are a series of "treasures" to be discovered that have not been discussed, and you have to go to the store to experience it carefully.
Planning Editor| Wang Shuang and Han Zhi
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