"Eighteen layers of Xiting shortbread, the layers are clear and can illuminate people, the upper wind eats and the lower wind smells, sweet and crispy love to burn people." The folk songs circulating in the thousand-year-old town of Xiting in Nantong, Jiangsu Province, sing the Xiting shortbread produced here.
Xiting shortbread began in the Guangxu period of the Qing Dynasty and lasted for a hundred years. Its exquisite materials, fine workmanship, with a unique style of crispy sweet and crispy, delicious and delicious, the old brand is purely handmade, which is also a major feature of Xiting shortbread. However, at the moment of rapid development, a variety of Internet celebrity products emerge in an endless stream, in addition to the older generation to be nostalgic, how can the old brand attract young people and expand the consumer market?
For the old brand, the old feeling is not the only magic weapon, the new exploration is the secret of its development at the right time. China is moving from a manufacturing economy to a brand economy, and national brands must rely on innovation and technology to make the road wider. On the basis of inheriting the classics, Nantong Xiting Shortbread combines the identification code of Zhongtian Internet, and truly uses the Internet ideas to tell the story of the old brand, so that the gold sign of the old brand is more enduring.
Zhongtian Internet undertakes the construction and operation of the second-level node of the national industrial Internet identification system (Nantong) and the Asun industrial Internet platform, connects the national top node (Shanghai) upwards, and creates five core applications of "one code and one thing scanning code analysis, one code on the cloud equipment first, one code overview tracing the root, one code collaborative manufacturing, one code multiple recognition and decentralization control" five core applications. Through the underlying logo system, it links the government, enterprises and consumers to achieve the penetration of the Internet of Everything, jointly promote the quality improvement of products and enterprises, and achieve mutual trust and win-win results.
Nantong Xiting Shortbread joined hands with Zhongtian Internet, based on the uniqueness of the logo, to achieve "one thing and one code", with the help of the two-dimensional code of product packaging for marketing. Let each product have its own exclusive code, so that the product becomes the best carrier for brand owners to connect consumers and terminals.
1. Associate the product with the official website, mall and promotional video of xiting shortbread, consumers can directly understand the basic information of the product, the manufacturer, and can also make secondary shopping online, sticking to users, which not only increases the trust of consumers, but also improves the repurchase rate of Xiting shortbread.
2. Through anti-counterfeiting + traceability, we will ensure food quality, enhance the brand image of Xiting shortbread, protect the legitimate rights and interests of consumers, and improve user satisfaction.
3. While promoting products, it is accompanied by publicity of products of other specifications, giving customers more choices and improving the sales of the company's products.
Through the use of Asun industrial code, it effectively helps Nantong Xiting Shortbread to build a centralized brand ecosystem, efficiently identify accurate users, and create a digital marketing strategy for Nantong Xiting Shortbread.
The market is changing, so are the consumers. The long-established Chinese pastries should inherit and carry forward the traditional food culture and embark on the road of Internet innovation, so that the signboard can be polished and brighter, and the old-fashioned brand can continue to exude vigor.