When you think of Xuyi, you think of lobsters; when you mention lobsters, you think of Xuyi. This is the indissoluble relationship between a shrimp and a city. This morning, the 21st China Xuyi International Lobster Festival was grandly opened. This is the agreement between the Lobster City and the world, once a year, not to be seen or scattered.
The Xuyi Lobster Festival has opened
"Xuyi is a beautiful landscape and a pleasant environment, as well as a red hot land with a glorious revolutionary history. 21 years ago, the Xuyi people, who were full of reform temperament, carried forward the spirit of the iron army of hard struggle and agitation, dared to try, dared to be the first, and innovatively held their own festival - Xuyi Lobster Festival. At the opening ceremony, Zhang Guoliang, deputy secretary of the Huai'an Municipal CPC Committee, praised Xuyi from the bottom of his heart: "Over the past 21 years, the people of Xuyi have not changed their original intentions and struggled unceasingly, and have embarked on a characteristic development path of one shrimp first and all industries advancing simultaneously, the strength of the county has been continuously enhanced, the pace of rural revitalization has accelerated, the people's livelihood and well-being have been continuously improved, the cadre team is full of spirit, the high-level comprehensive well-off has made decisive achievements, and the high-quality leapfrog development has delivered excellent answers." ”
Zhang Guoliang, deputy secretary of the Huai'an Municipal Party Committee
In his speech, Deng Yong, secretary of the Xuyi County Party Committee, said that in the past 21 years, the Lobster Festival has linked struggle with innovation, composed the praise of the times of upward progress, and realized the re-sublimation of the platform, the re-upgrading of the industry, and the re-upgrading of the brand. For 21 years, the Lobster Festival has connected struggle with openness, depicting a vivid picture of high-quality development. She integrated into the Nanjing metropolitan area and led the Cooperation between Ningbo and Huaibei to a new level; Docking the Yangtze River Delta and boosting global tourism to achieve new breakthroughs; Benchmarking internationalization, traction business environment has been newly improved, more and more well-known enterprises favor Xuyi, more and more major projects settled in Xuyi, becoming a powerful engine for xuyi high-quality development. Over the past 21 years, the Lobster Festival has integrated struggle with the people and written a wonderful poem of co-creation and sharing. With its strong competitiveness and influence, Xuyi lobster serves the domestic cycle and becomes the "unchanging internet celebrity" of national cuisine; Integrate into the overall pattern of poverty alleviation and become a "benchmark" for industries that enrich the people; Committed to the great development of culture, it has become the "immortal legend" of Jiangsu festivals.
Indeed, since the first lobster festival was held in 2000, Xuyi adhered to the theme of "running the festival as a media, industry as the key, and development as the foundation", highlighting local characteristics, highlighting the characteristics of the times, and constantly promoting the inheritance, innovation and development of the lobster festival, which not only wrote one brilliant chapter after another in the history of Chinese festivals, but also cast two well-known golden signboards of "Xuyi Lobster Festival" and "Lobster Festival". Nowadays, the brand value of Xuyi lobster has reached 21.551 billion yuan, and it has won the first place in the aquatic product category of regional brands of geographical indication products for six consecutive years.
Dancing in flames
At the opening ceremony, the xuyi people also presented a wonderful mass cultural and sports performance. The performance is divided into three chapters: "Landscape and Water", "Song of the Times" and "The Future Has Come", and the large-scale encouragement of "Waves and Joy", the ancient poetry chanting and dancing group "Ancient Rhyme", the creative rap "Xuyi Lobster Famous in the World", the music poem painting "Sail Again", the large-scale chorus dance "Under the Brilliant Sunshine" and other programs show the shrimp farmers' lobster full warehouse, the good wish of a safe harvest, and the gratitude and praise of the Xuyi people for a happy life.
A shrimp red a city, and a richer city of people. The reporter learned that at present, the area of lobster farming has reached 835,000 mu, and the "shrimp and rice symbiosis" is 665,000 mu, with an annual output of 80,000 tons of lobster and an annual trading volume of 120,000 tons. The county has more than 70 lobster product processing enterprises, nearly 200,000 people engaged in the lobster industry, more than 2,000 lobster catering franchise stores nationwide, and nearly 2,000 various online stores. It has formed four series of products such as lobster cuisine, lobster feed, lobster seasoning, and lobster fragrant rice, reaching the scale of tens of billions of industries, so as to cultivate a brand, drive an industry, and benefit the people.
Lobster Live Room
Coinciding with the opening of the Lobster Festival, the opening ceremony of the 2021 Xuyi lobster was held. 200 fishing boats shuttle through the water, 400 shrimp farmers wear bucket hats to catch on the spot - compared with the "small scenes" at the ceremony, Xuyi will officially usher in a spectacular harvest season, more than 800,000 acres of aquaculture water surface and tens of thousands of lobster farmers, will begin their tired and happy "shrimp busy" season.
Also busy are lobster vendors from all over the country, who have been making a lot of money from years of operating lobsters. At the scene, several lobster vendors from Anhui laughed and told reporters that only by watching the opening ceremony and pulling away several truckloads of lobsters could they truly appreciate the feeling of lobster listing every year.
Head net shrimp packed in boxes
"Large, colorful, thin shell, white gills, full of flesh, yellow feet, fresh taste." This is the consensus of the traders on the Xuyi lobster. Behind the quality and reputation of decades of such a day, Xuyi has been working hard for decades to innovate, adhere to brand casting, set standards, grasp quality, and create an industrial chain... The reporter learned that in the past 21 years, Xuyi lobster has undergone three great changes from the original "self-perpetuating" to "net enclosure culture", to "lake farming", and then to shrimp and rice co-cultivation "supporting intensive culture". Three great changes, the higher the output, the longer the value chain, the marketing throughout the country, the rich thousands of households, has become a bright star in China's aquatic industry.
The future has come, and Xuyi's forward steps will always be the same frequency as the times and resonate with the future. As Sun Zhibiao of Xuyi County introduced, Xuyi Will continue to grow bigger and stronger lobster industry, and continue to take the road of enriching the people and strengthening the county. The first is to upgrade the "shrimp and rice symbiosis". Promote the new model of "double early excellent" shrimp and rice symbiosis, raise "April shrimp" and grow "National Day rice", and realize the early listing and peak season listing. The second is to accelerate the construction of a global lobster trading center. It has become the largest professional crayfish trading market in the country, forming a scale effect and agglomeration effect. The third is to strengthen the lobster industry cluster. Take the bigger and stronger crayfish processing industry as the main direction of attack, build backbone enterprises, make up for the shortcomings of the industrial chain, and enhance the driving ability. The fourth is to carry out new retail marketing innovation. According to the advantages of Xuyi lobster catering, vigorously promote the new retail model of "lobster factory + cold chain logistics + central kitchen + same city distribution + warm chain takeaway" to form a replicable and scalable experience. Fifth, strengthen brand publicity. In the play of the festival effect, the use of star effect, innovative cultural and creative publicity, strengthen media publicity and other aspects of the article, to carry out urban promotion activities, and constantly expand the reputation and influence.
It is worth mentioning that at the opening ceremony, Xuyi also created a prayer block and a net red live broadcast room full of regional characteristics, and internet celebrity KOLs, farmers' grassroots and other groups joined the action of helping farmers in the form of live broadcasting, opening up a new channel for agricultural and sideline products to "go out". At the same time, the "First Electric Cooking, Gasless Lobster Festival" will be the highlight of this year's Lobster Festival. According to the relevant people of the on-site Xuyi Power Supply Company, the green whole industry chain electric energy substitution has been integrated throughout the Xuyi lobster field breeding, catering and cooking, including different aspects of factory processing, with an annual replacement of 30 million kWh of electricity, which can reduce carbon dioxide emissions by 29,900 tons. Correspondent Tian Min Zhou Ying Yangzi Evening News All-Media Reporter Zhang Lei Photography Fan Xiaolin
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Source: Purple Cow News