Qianjiang Evening News Hourly News Reporter Zhan Chengkai Article/Photo
The weather in Hangzhou, like riding a roller coaster, suddenly became cold, and I didn't even say hello.
It was cold, and the "hourly shop" Kong Fengchun specialty store located at No. 138 West Lake Avenue in Hangzhou also ushered in the peak season of sales in advance.
How strong is it?
Boss Wang Weijun said that during this time, more than a dozen barrels of pearl cream and white jade cream had to be sold every day, and they all came to "zero torture", that is, everyone brought the container to weigh and buy.
1] The door did not open, and there were old aunts waiting
"Some time ago, when the weather was still hot, we would sell one or two barrels a day, and sales suddenly soared." Wang Weijun said that in previous years, when the weather was cold, the business was slowly on fire, generally until around the middle of 11, there would be a hot scene, this year feels a month earlier to have this feeling, "it can really be said that it is a night of fire." ”
Wang Weijun was deeply impressed, and when he rushed to the store last Saturday to open the door, there were already eight or nine customers waiting at the door. "I was amazed that we didn't open until 9 o'clock, and before that, sometimes the first order was not opened until about 10 o'clock, and it was a bit surprising that there were so many customers waiting."
Today (October 20) morning, it is raining in Hangzhou.
Before the store opened, there were already five or six customers waiting at the door. The first one arrived at 8:20 a.m. Among these customers, many came from far away, some came from Xiaoshan, some came from Mid-Levels, some came from Qiaosi by subway, and even came from Lishui, Deqing, and Shaoxing.
2] Pin crown or white jade cream and pearl cream
Throughout the morning, Wang Weijun and the clerk hardly stopped, and had been receiving customers who arrived at the store.
The most popular products in the store are the sales champions white jade cream and pearl cream for many years.
The reason for its popularity is that on the one hand, it is cheap, and on the other hand, it has a good effect.
In autumn and winter, wiping the face with pearl cream can play a moisturizing and nourishing effect, and the hands and feet of older people are easy to crack, and applying pearl cream is also very effective. Others have dry itching that can be soothed by applying it. White jade cream can play a role in hydrating and soothing, many young people will buy it as a body lotion, cheap and easy to make.
Every time the lid of the barrel is opened, the rich fragrance will come to the face, indeed, the white jade cream is as white as jade paste and fragrance, is the "memory killing" of many people's childhood, the most familiar taste in memory.
The hourly news reporter saw that in the corner of the container of the store, there were not many white jade cream and pearl frost left in large barrels, "This is already the third barrel this morning, and when it is sold out, there will be another barrel." ”
Nowadays, this kind of zero-copy sales method is also rare in Hangzhou.
"Now the kong fengchun specialty store in hangzhou can let everyone take the bottle and pack it by themselves, and it is only our store." Wang Weijun said that traditional domestic products must retain this traditional way to sell in order to have a feeling.
The price of sale remains unchanged, white jade cream 2.5 yuan one or two, pearl cream 5 yuan one or two.
"This should be the most affordable of skin care products, our profits are very small." But I have always felt that what we sell is not only a product, but also a feeling, Kong Fengchun must have such a product, is the real Kong Fengchun. ”
3] Online orders are also hot, too busy to have time for lunch
After 12:00 noon, Wang Weijun and the clerk did not have time to eat lunch.
When the customers were a little less, Wang Weijun quickly opened his mobile phone, ordered two takeaways, and called noodles, "Simpler, eat faster, save time." ”
Just after ordering, the phone in the store rang again.
"Hey, hello, do you want to buy osmanthus-scented body milk?" We still have goods in our shop, how many bottles do you need? Wang Weijun patiently made a record and told the other party his WeChat signal.
Soon, the two added WeChat.
Wang Weijun sent the product picture to the other party, and the other party immediately called the money.
"Now many young people are directly on the phone, and then add WeChat to buy, convenient and fast, this morning there are several orders." Wang Weijun said, especially during this time, there are many people who come to ask about this body breast, "It is really very good to use, you smell, this osmanthus fragrance is not good or not." ”
Wang Weijun said that this product may be difficult to find on the market, the manufacturer has temporarily stopped production, we are hoarding a batch of goods early, there are still seven or eight boxes, it is estimated that it will soon be sold out.
"Mainly we Hangzhou people have a special complex for osmanthus flowers, coupled with the late bloom of osmanthus flowers this year, this faint fragrance of osmanthus flowers can also make up for the lack of regret in everyone's heart."
At 12:30, the takeaway was delivered, and Wang Weijun and the clerk quickly bowed their heads and ate it.
"These two days, the meal is all empty, today is not bad, yesterday has been busy until 2:40 p.m. to eat." Anyway, as soon as I go to work now, I don't have the concept of meals. ”
4】 Domestic products that are not easy to be allergic have won the hearts of young people
In addition to the hot business of physical stores, the business of online stores is also lively.
"On weekdays, the sales of our online store are not very good, there are only one or two couriers a day to be sent, and recently there are fourteen or five couriers to be sent every day, and we are also a bit busy." Wang Weijun said.
Wang Weijun opened the computer, came down in the morning, seven orders have been placed online, and there are many people consulting. "Ding-dong ding-dong" has been ringing, and we have to give them a reply one by one.
What do netizens like to buy the most?
"It's still white jade cream and pearl cream, these two products are really the sales champions everywhere, many people buy ten packs, buy it back and distribute it to the old people at home, and some people will buy it directly one bucket at a time." Wang Weijun said.
Among the customers in the store, 70% are middle-aged and elderly, and 30% are young people.
So, what do young people love to buy the most?
"They love to buy boutique collections in the store, such as moisturizing water, moisturizing essence, moisturizing cream, and goose egg powder, which are also loved by young people." Wang Weijun said that the reason why young people like it, on the one hand, is the cost performance, "At the same time, some people's skin is more sensitive, but our products are not easy to be allergic, so now more and more young people are using it, and everyone will spread the word of mouth." ”
Wang Weijun said that from the situation this year, the business in the store is obviously much better than last year, and I hope that this situation can continue forever, "I often say that I enjoy the happiness of giving everyone zero copies, and I also hope that more people will fall in love with domestic products." ”
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