Qianjiang Evening News Hourly News Reporter Zhan Chengkai Article/Photo
The white jade cream is as white as the paste and fragrance of jade, which belongs to the "memory killing" of childhood; the goose egg powder made through 13 processes is not only the star product of the store, but also the dowry of rich people when they married their daughters in the past.
In the Kong Fengchun store at No. 138 West Lake Avenue in Hangzhou, there is still a way to weigh and sell, white jade cream 2.5 yuan one or two, pearl cream 5 yuan one or two, customers can take the empty bottle to buy.
The shop is about 100 square meters, the decoration is grounded, the owner Wang Weijun is 57 years old this year, looks young and capable, she said, this store poured too much effort into her, "I enjoy the feeling of recommending products to everyone, pocket white jade cream, and I also want to share these things that I have experienced over the years to more small shop owners." ”
1] After selling for so many years, the status of white jade cream and pearl cream has been stable
In the corner of the container of Kong Fengchun's specialty store, there are large barrels of white jade cream and pearl cream.
As soon as the lid of the barrel opened, a strong fragrance came to the face, and the fragrance was mixed with a hint of nostalgia.
Wang Weijun was busy giving customers pearl cream, and the empty bottles were brought by the customers themselves.
This way of weighing and selling is difficult to see in Hangzhou, but Wang Weijun's shop has always retained this old-fashioned selling method. "Traditional domestic products, sold in this traditional way, have a feeling."
Many old Hangzhou also like to take empty bottles to buy, the eyes see, it is not easy to lack two pounds.
"There are all kinds of bottles, there are empty bottles that have been used in other skin care products, and there are also some small bottles of nuts, which they wash and take to hold. At most, someone came over with 20 empty bottles. Wang Weijun said that it is okay without a bottle, and it can be packed back in a plastic bag for everyone.
White jade cream and pearl cream are the "star products" in the store, which are very popular and have been very good sellers for many years.
"In the winter, there are sometimes queues, and in the early years, the queue lined up to the door of the store for 20 meters, and the five-pound bottle could sell more than 40 bottles a day."
In Wang Weijun's words, such cheap skin care products are not easy to find now.
Bai Yushuang sold for two yuan at the earliest time, more than ten years later, and now it only sells for 2.5 yuan a or two. Pearl cream is slightly more expensive, 5 yuan a day or two. In autumn and winter, the hands and feet of older people are easily cracked, and it is very effective to apply pearl frost. There are also some people with dry itching, which will not be itchy when applied, and the skin will be more moisturized.
"Fill a bottle, it is only two or three dollars, some people put two or three bottles, the total consumption is not more than ten yuan, but it can be used for a long time." Wang Weijun said.
2] Members fell from more than 10,000 to 20,000 or 3,000, affected by the epidemic, and also thought about "closing the door"
Wang Weijun's store opened in 2008 and has been around for 13 years.
The scene on the first day of opening, Wang Weijun still recalls "like yesterday". On that day, there were more than 300 customers, older and younger, and the enthusiasm of everyone made her completely unexpected.
"The business in the shop is very good, I hired two people, everyone took turns on duty, everyone opened at 8 o'clock every morning until 10 o'clock in the evening, there was rarely a stop in between."
Wang Weijun said that later, with the increase of franchise stores, as well as the addition of e-commerce, business has been affected, "some e-commerce companies in order to rush sales, began to fight a price war, and even at the expense of using the purchase price to sell, the impact on us is very large, the sales situation plummeted." ”
The impact of e-commerce has still existed until now.
"From the opening to the present, almost 80% of the members have been lost, we just opened the store in the first three years, accumulated tens of thousands of members, and now there are only two or three thousand active members."
There is a small special cabinet in the store, and there are many stacks of notebooks in the cabinet, all of which are member manuals, and each manual is marked with the year and corresponding numbers.
"Members range in age from 18 to 88 years old, and some people will feel that this brand of products is mainly for older people, in fact, we have a lot of young customers." Wang Weijun said.
The epidemic that began last year caused stores to be closed from the beginning of the New Year until May and June.
"The rent of the store has to be paid, the products are shelved there, not opened for several months in a row, and some products that are close to the shelf life cannot be sold after expiration, and can only be destroyed, which is particularly painful, and these losses can only be borne by themselves." At that time, Wang Weijun also thought, either forget it and close the store.
But thinking of the support of many customers and the glory of the store, Wang Weijun was reluctant to do so.
3] Grandma in her 80s has been in the store for 8 consecutive years, and each time she comes to count the days
The old customers in Wang Weijun's shop, in addition to many local hangzhou, also have come from other places to buy. Jinhua, Shaoxing, Deqing and other places have.
Some customers sometimes do not come for several years, and suddenly appear again, often bringing Wang Weijun a great surprise.
"They sometimes say that we haven't come much in the past few years for various reasons, and this time we want to come and see it, but I didn't expect your store to open here, which is really good."
Some customers have followed Wang Weijun for more than ten years, and she has become a little sister who has nothing to say, and some mother-level customers have been treating Wang Weijun as their daughter for a long time.
8 years ago, a grandmother came to the store, which impressed Wang Weijun.
Grandma was about 80 years old and came to the store to buy pearl cream and white jade cream.
Wang Weijun warmly received her, and talked with her for a long time, and when he left, he specially sent his grandmother to the door of the store. Grandma kept holding her hand and said, "Talking to you really makes me feel very comfortable, I don't have anyone to talk to me at home." ”
Later, every autumn, Grandma would come to the store, take four empty bottles, and buy two bottles of pearl cream and two bottles of white jade cream.
In this way, for 8 consecutive years, every year, he often gave the candy he brought to Wang Junwei to eat.
"There are three people on duty in the shop, and I mentioned to my grandmother before that we usually work shifts, and later, my grandmother will tick the calendar to calculate when I am on duty and she will come that day." Wang Junwei said that grandma really has a heart, "I'm afraid when we change shifts, I didn't get together, so every time I see me, I will be very happy, like a child." ”
Wang Junwei said that it is easy to open a store and it is difficult to keep a store, open a small store or a brand store, survival is the first, but sometimes it is not only for survival, more like an emotional bond: "Over time, many customers have become like relatives, our store is a complex for them, in turn, customers for us, why not a complex." ”
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Source: Qianjiang Evening News Hourly News