Shrimp Po and Shrimp Girl (four four on the right)
Herald Junyu
From the shrimp woman to the shrimp girl
The story of April Fourth and Huangsha has only just begun
(Followed by Huangsha seafood purchase strategy)
When you enter the Yellow Sands Boundary, you don't need to look at the map again, and you can see the staggered elevated shelf in front of you as nothing. Looking for the taste, the gradually moist ground and steaming heat led all the way to the Huangsha Aquatic Products Trading Market, a dock loading and unloading station known to all guangzhou.
A corner of the Huangsha aquatic products market
Drop the scale, cheat, inject water... Every fake means that seem to be able to go to the "3.15" party exist in the outside world's depiction of yellow sand, as if those workers wearing straw hats, rubber shoes or slippers, and driving tricycles will surround you who want to see seafood in the next second of their eyes and ask for huge fees. However, this is only a legend.
"In fact, it is not so exaggerated, seafood is not cheap, and it is not costless." In addition, the rent, labor, water and electricity add up to tens of thousands of dollars a month, and generally a single retail will not earn a few dollars. After listening to the reverie of outsiders on huangsha, Four Four laughed.
Seafood stalls
She was too familiar with this place. As the heir of Shrimp Po Aquatic Products, in the 1990s of the last century, he left Mishi Road and entered Huangsha with his mother, that is, the famous "Shrimp Po" on the rivers and lakes, and together with Rongji, who specializes in abalone, Pengxiang, who specializes in plate crabs and lobsters, becomes one of the deepest aquatic product wholesalers in Huangsha and supplies major well-known restaurants in Guangzhou.
"I'll take you away." Enthusiastic Four-Four changed into rubber shoes, put on a backpack, and gave a good deal to the guys in the store, taking us deep into the paradise where she grew up.
<h1 class="pgc-h-arrow-right" data-track="23" > bigger, more, stronger</h1>
When the fourth was still stuck in the road, the guys in the store had already brought back today's Roche shrimp and poured the whole bucket of shrimp into the glass water tank in front of the stall together with the market security. Live shrimp jumped and splashed the tarpaulin on their bodies.
Roche shrimp is loved by the market for its fat head, crisp flesh, and full of reproductive glands in the head after maturity, and its delicious taste is comparable to crab yellow, and it is also the monopoly of the four or four families.
It is said that the roche shrimp produced by shrimp po aquatic products can be said to be first-class in the market, and it is inevitable to be amazed when you pick up one at random, this shrimp even has pliers that are a few points thicker than usual!
Roche shrimp
After boiling the water, peel off the shrimp head, about the size of the thumb cover yellow paste, bright and clear brake is tempting.
"My standard is to ask for A-class goods, A-class goods." Asked why the Roche shrimp of the Four-Four Families is so fierce, she gave a simple and complex answer.
A goods first means pollution-free farming, that is, scientific and reasonable addition of feed; secondly, shrimp ponds are required to have a stable and large output, like four or four to take goods are generally thousands of pounds to collect; the third step is manual sorting, according to the specified size standard of the shrimp to make trade-offs, not large enough back to the pond to continue to raise; the fourth step is whether the shrimp is fresh, because the supply to the restaurant, these shrimp will be raised in the window glass tank, if not strong enough, diners will not pay.
Merchants who are in the process of purchasing
Therefore, the batch of Roche shrimp that finally appeared in front of us has actually gone through layers of screening, and this is also a compulsory course for decades.
<h1 class="pgc-h-arrow-right" data-track="23" > money is fast, but the risk is also large</h1>
The 44 family has been rooted in Huangsha for more than 30 years, she grew up here, she also left Huangsha to do her own business, and now she is back here to take over the family business. After a trip back, she also had a new idea for the wholesale of aquatic products.
"I hope that my generation needs to be transformed, because after all, my mother's business model is relatively old, and the times are changing."
The wholesale business is ultimately facing large restaurants and secondary markets, although the supply is large, but if it encounters the epidemic, it will also suffer heavy losses.
Freshly arrived Roche shrimp
"Like last year's New Year, everyone did not go out, but my goods, especially the nine shrimp, I ordered back from Thailand and Vietnam, and I had already placed an order in the twenty-ninth year, the ticket was also booked, and the goods also came out, and as a result, all the restaurants in the second day of the New Year were refunded." In those 12 hours, I had to get this batch of goods, and it didn't come out that it died, and the price of the goods I took was 100-120 yuan a catty. "Thinking about last year's special situation, April Fourth can't help but have palpitations.
Chinese, especially Cantonese people eat seafood, pay attention to "raw and fierce". The "golden sales time" of a batch of A-class shrimp is 12 hours after leaving the pond, once missed, the freshness of the shrimp will be greatly reduced, even if the price diving is not cared for.
Lobsters that have been being transported
"I'm actually quite good, but those who import Boston lobsters and longhorn crabs generally have a unit price of 100-300 yuan, and we can't get them back at any cost, if we can't sell them, they will die, so our losses are very serious."
In the words of The Fourth, the line of aquatic products comes quickly and the risks are great. According to rough estimates, last year alone, she lost more than 2 million yuan during the New Year alone. And even under normal circumstances, it takes 4 months to fill this hole.
If you use the power of the Internet to open up the retail market, will the business be better? At this time, the "group purchase" model appeared in the mind of Sisi.
<h1 class="pgc-h-arrow-right" data-track="23" > the first attempts at transformation</h1>
When it comes to Internet seafood retail, many people may go to Hema Fresh. The clean environment, intimate service, and clear price tag make the supermarket look credible a lot, which also makes April Fourth "like a big enemy" at the beginning.
But she soon found that this was not something that wholesalers should worry about, because in terms of the quality of the goods, supermarkets could not compare with them because the demand was not as large as theirs. Moreover, sometimes, supermarkets even have to pick up goods from them.
"Excited" crabs
"The supermarket is at most a middleman, and then provides semi-finished products to give customers better service." It just increases the added value, but there is no advantage in the selection of the product. ”
However, the "added value" piece reminded her. Huangsha relies on wholesalers and extends to some retailers. And seafood is bought to eat, so there is a restaurant. Therefore, in addition to the basic seafood purchasing, Four Four can also find a restaurant for processing according to customer requirements.
Of course, if guests want to buy seafood themselves, it is better, because Huangsha, as a business card of Guangzhou, deserves more people to feel her surging vitality and passion.
"In fact, at that time, it was in my neighborhood that I started to do it. Because everyone knows that I am in Huangsha, can you help them buy something, so that they can buy it and cook it. ”
Steamed red rice
This experiment opened up the retail market of April Fourth, and more and more people asked for help. When some residents of the community moved to another place, they automatically brought in new customers, and now, the retail business of 44 has covered all the real estate in Guanggang New City.
While walking around, we were introduced to what seasonal seafood there was this season and how to cook these seafood, and some stall owners saw that 44 was coming and directly said: "Take what you want!" ”
"Since the opening of Huangsha, my mother has been in this market, and then I went out, and everyone called me 'shrimp sister, shrimp sister', I want to keep a low profile."
"Fierce" to only dare to put lobsters on the ground
Her relationship with Huangsha is also doomed to her purchasing career like a fish, "everyone has watched me grow up, will give my mother face, so I go to buy anything, people will not say pit me, cheat me or anything." ”
<h1 class="pgc-h-arrow-right" data-track="23" > conclusion</h1>
Follow the fours around the Huangsha Market, the roaring sound of machines and the horn of the tricycle intertwined. Workers are constantly transporting seafood, making two occasional jokes to soothe their stiff arms. The retailer sits in front of the water tank, waiting for a counter-offer from the guest.
Today, Four-Four does not take orders, and at the end of the month, she needs to sort out the account books.
The yellow sand market is always busy
"In the past, if she worked in the company, she would have a set of system processes, but if she was private, the turnover of hundreds of thousands of dollars a day was a big knowledge."
Internal accounts should be cleared, and external sources should be found. Although the boss seems to be very free, the boss has to be on standby 24 hours a day and process the order at any time.
However, take your time, for SiSi, she has not carefully thought about what the future will be, after all, she has just taken over the family business.
The view of the Pearl River from the yellow sand
However, she also set herself a small goal - to stabilize the sign of "Shrimp Po Aquatic Products" first.
Tip
Miss Four-Four's Yellow Sand Raiders
Even under the same roof, retailers and wholesalers are separated.
● Buy seafood to go to the market, if you encounter a favorite seafood, even wholesalers can buy it, unless they are too busy to collect money.
● Don't be greedy, some retailers will take C goods, but also may use their hands, because for them, the middle price difference is at least 20-30 yuan, not capped.
● Look at the scale, seafood is with water, the water is heavy, try to dry a little and then weigh.
● Brave counter-offer, this should not be taught.
New on the Food Herald video number!
Beef brisket noodles at home
The taste is not ordinary!
Food Herald
#春日觅食记 #视频号美食指南 Panyu old man has focused on beef brisket powder for more than 50 years, and stars have punched @ WeChat moment
The video number
Graphic | Guangdong Culture and Food Herald reporter Li Sijing
Edit & Layout | Amber, Editor of Cantonese Culture and Food Herald