Another example of the migration of top stars to short videos: Jackie Chan entered Kuaishou today

The Surging News reporter Yue Huai rang Song Jiangyun

In January this year, Andy Lau, the "evergreen tree of the music world", entered the short video platform Douyin, and tens of millions of fans in the circle within a few days have aroused the attention of public opinion. On October 27, another entertainment industry heavyweight Jackie Chan also officially entered another short video platform Kuaishou.

The surging news reporter noted that on October 27, Jackie Chan officially announced his entry into Kuaishou and released his first short video. The surging news reporter learned from Kuaishou that Jackie Chan will share daily life in Kuaishou as a content creator in the future. This is also the first short video social account opened by Jackie Chan in the nearly 60 years since his debut.

As of 2 p.m. on the 27th, Jackie Chan's Kuaishou account has gained more than 7.8 million fans.

"More truth, the real me, waiting for you in Kuaishou." Jackie Chan first "greeted" Kuaishou 300 million+ old iron and many fans through a TVC. In TVC, Jackie Chan recalled his nearly 60 years of mental journey in the industry, and for the first time admitted that he was not a big hero as the outside world thought, and he would also be afraid and worried, "We are not big heroes, as long as we try our best, it is already great", passing on the positive energy of pursuing dreams and working hard to the majority of users.

Whether it is the early classics such as "Plan A" and "Police Story", or the recent "Baby Plan" and "King of Kung Fu" and other masterpieces, Jackie Chan has not only launched the name of "Chinese Kung Fu" with his works, but also insisted on communicating with the public with his works, imperceptibly influencing generations of people. Its fan base spans a large age span and spreads across the globe, and it has a high degree of overlap with the users of the Kuaishou platform.

The surging news reporter noted that in the past two years, from entertainment stars to cultural celebrities, it is experiencing a wave of collective migration from the first generation of social media such as Weibo and WeChat to short video platforms. Mo Yan and Andy Lau have both attracted the attention of public opinion when they entered Douyin. As the first echelon of short video traffic, Kuaishou and Douyin have also been exploring the potential of celebrities recently.

Kuaishou said that Kuaishou has long been committed to making entertainment close to ordinary people, narrowing the distance between celebrities and users in the station, and doing "the entertainment of the people's public" is one of the purposes of Kuaishou Entertainment. Kuaishou began to test the waters in the field of entertainment stars from the second half of 2020, and as of August 2021, Kuaishou has a total of more than 1,800 stars, and the overall number of fans of star accounts has reached 870 million.

Editor-in-Charge: Jiang Chenrui