Gabrielle Chanel and Karl Lagerfeld designed costumes for many actresses in the film and real life. I think they paint so many beautiful dreams for us. Can't be copied, not left behind. I want it to be very joyful, colorful and vibrant. ”
- Chanel Design Director: Virginie Viade
<h1 class="pgc-h-arrow-right" > fashion and movies</h1>
Fashion and cinema are two artistic disciplines that have always maintained a close and nurturing relationship, and this Fashion Month is no exception. Many brands show short feature films before fashion shows open to show off their design philosophy. Chanel chose a seventh art to deploy the new collection, which has always been known for its timelessness, elegance and simplicity, which is what Dutch photography duo Inez van Ramsveld and Vinud Mataddin highlighted at the Spring/Summer 2021 launch.
Chanel met us in Paris and then took us back to Hollywood, California in the black-and-white era. Marilyn Monroe, Grace Kelly and Catherine Hepburn (who played Miss Chanel in the Tony Award-winning Broadway musical Coco) were the "It girls" of the time. This season's Spring/Summer collection is inspired by Chanel's inextricable relationships with Hollywood actresses over the past few decades.
Coco Chanel began her career singing sexy songs in concert halls, and later she developed actresses in her own image, just as she trained beloved models like Marie-Helene Arnaud and Jackie Rogers in her own room.
Last Year at Marienbad (1961)
In Last Year at Marienbad (1961), people whispered about Alain Resnais's highly stylized work, reminiscent of some of the 1920s flowing black chiffon skirts and capes, paired with beaded vests.
《游戏规则》(the Rules of the Game)
Jean Renoir's 1939 book The Rules of the Game inspired a Chanel 1930s evening dress that Viard found in a Chanel historical document.
"The Elevator to the Gallows"
Creative director Virginia Viard was drawn to Jeanne Morrow, the enchanted girl in Louis Malle's 1958 "Elevator to the Gallows," and she borrowed some on-screen Chanel footage in her series.
Creative Director Viade blends Chanel's Parisian aesthetic with the laid-back cool vibe of Los Angeles, proving that style can really be eclectic. Speaking of "having it all," Louis Vuitton's Geschiel proved with a pullover printed with "Vote" that it's also fashionable to wear political beliefs on the sleeves.
<h1 class= "pgc-h-arrow-right" > grand runway</h1>
The Chanel Fashion Show took place at the magnificent Grand Palais in Paris, with 6 towering white letters spelling out the brand's name, reminiscent of the iconic Hollywood sign in the Santa Monica Mountains, dotted with neon lights, placed on a white spray-painted catwalk with white scaffold chairs at appropriate distances in front of the tranche.
Above: Eric Pfrunder, Virginie Viard, and Karl Lagerfeld from left to right
These messages are symbols of simplicity and power. "This series is a tribute to the company's muse," she said. Viard, who was Lagerfeld's right and left hand, took up his current role in February 2019 during the typical style period of the Golden Age of Cinema.
< h1 class = "pgc-h-arrow-right" > runway</h1>
Viad does not hesitate to invest heavily in the design of "Chanel Girl", she is very calm and confident. Almost every style and silhouette is on display on the catwalk (70 sets of LOOKS). Chanel's classic tweed and boxy jacket have always been reserved for the show. Pleated skirts and bright pink leggings are eye-catching.
The tones are ladylike marshmallow pink, with cream white and black taking up the entire scene.
The nostalgic broad-shouldered Chanel blazer of the 1980s is paired with washed jeans, or a candy powder or sky blue miniskirt. An oversized light pink cardigan with black trim that looks like it was hand-stitched and the necklace material is precious (PS A metal-connected C-themed headdress headband).
In addition to those romantic black-and-white movie prints, there are oversized fluorescent patterns printed on scarf silk that look like graffiti, but if you look closely, you'll see that they look like neon billboards advertising Coco or Chanel's latest epic masterpieces. Some T-shirts even have vintage five-second movie countdowns printed on them.
Fluorescent jeans, flowing dresses and T-shirts printed with Chanel letters; light pink cardigan trousers, long skirts printed with black and white flowers or asymmetric layers of embroidery, the whole is full of retro atmosphere and modern charm.
<h1 class= "pgc-h-arrow-right" > scented buns</h1>
Speaking of bags, they're slightly more elegant than Viad's past "post-Lagerfeld collection" and are known for their understated wearable art style designs. Micro bags are one of many products, including small handbags with top handles, carry-on miniature belt bags, and metal lid bags that look half handbags and half jewelry.
Other prominent styles include cage-like metal flaps and pearl accents. It is worth noting that there is no more extreme novelty design on the catwalk this season, and the brand's new Chanel 19 has not appeared, which has been the focus of Chanel's past few seasons.
<h1 class="pgc-h-arrow-right" > celebrity platform</h1>
Blackpink Jenny watched the fashion show remotely at the Chanel flagship store in Seoul. In the photo posted by her ins, Jenny wears a knitted two-piece suit with cute front pocket detailing to accentuate the girlish charm. The white socks are worn above the ankle with Mary Jane shoes and a cute look.
<h1 class="pgc-h-arrow-right" > summary</h1>
"These women all pose the same way out of similar thoughts," Inez and Vinod confided. "They obviously live in their own worlds, but together, we feel that it is Chanel who integrates into every woman's lifestyle with a cool and relaxed charm."
Chanel Creative Director: Virginie Viard
All in all, this season Chanel not only pushes the boundaries in the way fashion is shown, but also in terms of experience, conceptualization and cherishing of fashion concepts. With themes of reflection, joy and simplicity, it has succeeded in creating a beautiful world of fashion that extends, transforms and reflects the changing perspectives of the real world.
<h1 class="pgc-h-arrow-right" > the final remembrance of Galeries Lafayette</h1>
Karl Lagerfeld(1933-2019)
"If you don't have the audacity to daydream, your life is a nightmare." -Karl Lagerfeld
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