When it comes to luxury cars, many people may think of BBA, but for the top rich, Maybach, Bentley, Rolls-Royce, etc. are the real luxury in their eyes.
However, the promotional video created by Rolls-Royce China's invitation to Internet celebrity couples to create by Lin Han in the evening has triggered a lot of negative reaction. Some car owners left messages that the spokesperson pulled down the customer group, and Wang Sicong also commented that he felt very low and would not buy it in the future.
What is even more shocking is that the party Lin Han and netizens in the comment area and netizens hate each other, posting a Rolls-Royce Phantom driving license, and the result is that netizens accuse the car of not owning it.
For this storm, Rolls-Royce China apologized on the official micro last night (October 14):
Recently, Rolls-Royce Greater China released a test drive video, which aroused everyone's attention and discussion.
As a responsible brand, Rolls-Royce Greater China took the incident seriously, listened to everyone's feedback, and decided to take the video offline.
Rolls-Royce Greater China Thanks for your inquiries, attention and suggestions, we will strive to create a better brand experience.
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Too cheap, Rolls-Royce advertising overturned? Inviting "net red couples" to endorse attracted heated discussions, and netizens complained
For brand promotion, companies generally look for celebrities or Internet celebrities to shoot some promotional films, but recently a rolls-Royce promotion video has aroused heated discussion among netizens.
According to Sina Auto, earlier, @ Rolls-Royce Auto released a video to invite Lin Han and his wife to do the brand promotion, but after the release, it was collectively complained by car owners and netizens on Weibo and WeChat.
It is suspected that the owner of the brand said that looking for late marketing directly lowered the style of the car, and also directly posted his car and watch, saying that he did not want the two people to have contact with Rolls-Royce.
In this regard, Lin Han directly intimidated the netizens, and the tone was also quite rude.
In this incident, many netizens complained that the brand failed to make a back adjustment to the promoter, the relevant personnel had a black history, and the owner lacked a sense of identity with the promoter, and could not brand image. Eventually, the comment area of the official micro was completely "overturned".
So far, the number of interactions on the microblog has reached 281,542, and Rolls-Royce has not said anything about it.
Source: Fast Technology