Pump truck leasing can be called the most difficult industry to do in construction machinery leasing. Being able to make scale and brand effects in pump truck leasing, and opening a new chapter involved in high-tech machine leasing, Sichuan Jixing has built a new cross-border territory in the changing market situation.
In the Chengdu pump truck rental industry, Sichuan Jixing is mentioned, but it is a well-known brand. Whether in terms of equipment scale or rental service capabilities, Sichuan Jixing Chengfa Machinery equipment Co., Ltd. can be called the benchmark for industry learning. Nearly 20 years of development, long and short boom more than 30 pump truck scale, after the ups and downs of the market but the leader, with Chengdu local mixed enterprises leading strategic cooperation, not only housing construction projects, subway, airport, municipal and other infrastructure construction projects, Sichuan Jixing in various engineering fields to establish a business proficiency, efficient management, good service brand image.
Li Dejun, chairman of Sichuan Jixing, has been deeply involved in the industry for nearly 20 years, and is respected and elected as the industry president by his peers to promote the healthy and sustainable development of the industry. In 2019, the strategic layout of Sichuan Jixing entered the leasing of aerial work platforms, Li Wenhong, son of Li Dejun, devoted himself to the development of new business sectors, crawling and rolling in the front line of the project, eating and living with employees, inheriting the hard work of his fathers, the new generation of managers are full of vigor and forge ahead, in just 2 years, the rental scale of aerial work platform equipment is nearly 100 million yuan, opening up new growth space for Sichuan Jixing.
▲Li Dejun, chairman of Sichuan Jixing Chengfa Machinery Equipment Co., Ltd. (right) General Manager Li Wenhong (left)
In Li Wenhong, he could not see the delicacy of the second-generation successor, and watched his parents work hard in the construction machinery industry when he was young, which made him have a deeper understanding of the sour, sweet and bittersweet of leasing than his peers.
Li Wenhong's eyes are full of courage and wisdom, for him, not only to inherit the entrepreneurial spirit of his father's hard work, but also to innovate and fight in a new field of his own, the pressure can be imagined. His thinking is very clear, can fight a hard battle of high-quality products, to meet the diversified needs of customers of the product matrix, the system of complete service first-class team, efficient operational efficiency, in order to occupy a leading position in the increasingly fierce market competition.
The aerial work platform rental industry has a wide range of applications, has huge growth potential and market opportunities, has a lower demand for labor, and as a service-oriented industry, it is also in line with the needs of today's social development. In the face of the turning point of comprehensive and rapid development, in the face of fierce competition in the siege of the city, and to see how Li Wenhong faces the unknown and challenges.
<h1 class="pgc-h-arrow-right" data-track="9" > Q: The core competitive advantage of Sichuan Jixing</h1>
Li Wenhong:
External is service, internal is management.
Equipment leasing is a service industry, and service is the greatest competitiveness. From the aspects of engineering project service docking, equipment integrity service guarantee, safety construction service training, and regular equipment inspection, Sichuan Jixing should shape the service competitiveness expected by customers.
Take the pump truck outrigger erection, pad placement, which is the most basic construction link, which is a safety point that is very easy to cause construction accidents, and often the project party and the pump truck operator have different understandings. A small leasing company with several people and several cars will often compromise with the requirements of the construction party, and we will have professional engineers to serve the engineering site to ensure the safety of construction, and issue a professional safety plan for outrigger erection, which can also better coordinate the relationship between all parties and meet the needs of the project.
Sichuan Jixing currently has more than 30 pump truck leasing scale, the asset scale is large, and heavy asset leasing also poses many challenges for internal management. It is required that the management be more refined and humanized in order to reduce costs and improve profit margins.
We have more than 30 pump trucks, any link of the flaw, implemented in the customer's service experience, there will be flaws. Sichuan Jixing not only configures a stable and skilled pumping operation staff team, but also dispatches, safety, maintenance, service guarantee and other staff, reflecting the value of pumping construction in perfect customer experience and efficient and safe construction services.
<h1 class="pgc-h-arrow-right" data-track="17" > the development challenges facing the leasing industry</h1>
Rising labor costs and the age structure of operating workers are all problems faced by the construction industry and are more prominent in the rental industry. Especially the pump truck rental, the working environment and intensity are large, the working hours are not fixed, not only to suffer hardships, but also to be flexible, good at communication and coordination, the average person is really unable to do it. Young operators are frequently mobile, and pump truck leasing is still dominated by post-70s operators, which should be a common problem faced by the industry.
Sichuan Jixing has developed steadily over the years, and its stable staff team has contributed to it. After our long-term investigation and evaluation, the more stable the operation of employees, and the enterprise for many years of employees, the more they operate the equipment can create benefits and profits for the enterprise.
In addition, the heavy asset leasing industry has large investment, the payment cycle is slow, and the expenses of workers' wages, equipment mortgages, materials and oil products are large, if the cash flow cannot keep up, small enterprises with weak risk tolerance will face an existential crisis in a few months. In Sichuan, there is also no shortage of investment bosses who have invested heavily in the pump truck mixer truck leasing industry, driving down prices to expand the market, but often disappearing after a few years.
<h1 class="pgc-h-arrow-right" data-track="23" > why the leasing of aerial work platforms is vigorously invested</h1>
Compared with pump truck leasing, the labor cost of aerial work platform is much lower, and the application scenarios are more diverse, such as municipal administration, electricity, urban transportation, highways, bridges, railways, shipbuilding, communications, construction, gardens, advertising, airports, ports, stations, television broadcasts... Aerial work platforms can be seen in almost all commercial and industrial sectors. The penetration rate of aerial work platforms in the southwest region is still low, and it is less affected by the cyclical impact of the construction machinery industry, and the development is still relatively lagging behind in the southeast coastal area, although the rental price has fallen significantly in recent years, it is still a vibrant industry.
In 2019, Sichuan Jixing entered the aerial work platform leasing industry, with the goal of becoming a regional industry leader enterprise. After 2 years of development and precipitation, there have been nearly 100 million yuan of equipment investment scale, customer resources and service capacity building has gradually entered the right track, not only to adapt to the changes in the rhythm of market competition, but also to overcome difficulties and challenges in the process, strengthen their own strength. At present, our longest boom aerial work vehicle has reached a height of 58 meters, and will continue to enrich the company's leasing product spectrum and matrix, laying the foundation for the next step of steady development and expansion.
<h1 class="pgc-h-arrow-right" data-track="28" > advantages and disadvantages compared to chain leasing head enterprises</h1>
Although Sichuan Jixing has entered the top 20 domestic leasing companies, there is still a big gap from the top five in the industry. The capital operation of the head enterprise is huge, and the decline in leasing prices poses a challenge to the pressure capacity of the industry and other leasers. Being able to occupy a place in the rental market, focus on pragmatism and focus on the long term is the way for small and medium-sized leasing enterprises to survive. Compared with the head enterprises, our service response is more timely and the market decision is more rapid, but there is still room for improvement in management concepts and models.
<h1 class="pgc-h-arrow-right" data-track="32" > how to carry forward the second generation inheritance of the industry</h1>
To achieve longer-term development, the second generation should inherit the hard-working spirit of the parents, explore innovation in strategy and management structure, and be more refined in management.
The industry competes, and the final competition is the internal management level of the enterprise. Zoomlion Customer Alliance and the Management President's Office opened by Central South University provide a platform for leasing industry managers to improve their management level and strengthen industry exchanges. Not only learn from management methods, exchange management experience, share resources and information, but also understand the latest market developments, form a strategic alliance of market competition, and even support each other and develop together.
Our development goal in the aerial work platform leasing industry is to become a benchmark enterprise in the southwest region and a local enterprise with market discourse, this development path must be full of thorns and full of hardships, but I also believe that as long as we dive into the perseverance and perseverance, we will definitely create new achievements in the development of Sichuan Jixing.
END
The author | Wang Gang, editorial board of the journal
Original article, please indicate the source when reprinting
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