Author: Li Yiru
Source: Business People (ID: biz-leaders)
Unexpectedly, when I hung the house on the house selling software, I began a life of fighting wits with wheat field agents.
Out of the trust established in the previous few times with the chain family, when my family needed to sell a house, we directly found the nearby chain home store on the Internet, and then selected a looking and reliable agent according to the photo, her name was Babe. Communication with Babe was smooth, and after politely accepting the fruits and flowers that Babe brought, our listing was launched in Shell.
On the second day of going online, I Love My Home and Zhongyuan Real Estate knocked on my door one after the other, hoping that we would hang the house on their platform. After the rejection, the two real estate agents never appeared again.
On the third day, the wheat field came.
The intermediary of the wheat field adopts the method of knocking + calling + adding WeChat, one after another, constantly coming to the door, constantly calling you. Their demand is simple, allowing them to sell our houses as well.
Our idea is also very simple, since we chose Babe and ate Babe's fruit, we want her to dedicate herself to our house, find a good buyer, and sell a good price. Shell is already the largest real estate agency platform, who can not buy a house can not come up to see, why should we work hard to look forward to being a scumbag?
But wheat field intermediaries obviously don't think so, and they have moved out of the ministry of housing and urban-rural development's new rules in recent years: users cannot sign "exclusive agreements" with intermediary companies as before. A wheat field intermediary stationed outside the door righteously told me: You have the right to hang the house on multiple platforms to increase the exposure opportunities.
I was so angry that I lived in my own home and had a better right not to be harassed every day at dinner. I struggled to regain control of the doorknob, and after some struggle, closed the door and returned to the table as a victor before the noodles cooled.
But this is only the beginning, Mai Tian seems to have adopted some kind of internal competition strategy, the information between the various intermediaries is not exchanged, and the next agent who comes to the door knows nothing about my previous courtesy and the anger after the politeness, and still opens with a naïve face: Sister, your house has recently been planned to sell, right?
I could only take passive measures, cut off the electronic doorbell at home, and posted a bitter note outside the door, hoping that the hard-working staff of the wheat field would not let me lose the pleasure of receiving couriers and ordering takeaways - how many times, when I heard a knock on the door and went to greet my dinner, or waited for a month of pre-sale products, I opened the door and saw a black and white suit.
However, the note I had posted at night disappeared early the next morning.
It was another nap time, I was woken up by a strange phone belonging to Beijing, intuition told me that it was a wheat field, but because there were more chores at home recently, in order not to delay the right thing, I still pressed the answer button: "Sister Li, I am a wheat field, and the house of a certain unit in your family is being sold, right..."
The information within the industry is transparent, and although I understand this truth, I am still worried about this kind of phone call that says my private information from the beginning. I passed the person's WeChat application, and then we had the following conversation:
I didn't say to the male intermediary, "Who's with you sisters!" ", just silently blocked WeChat. Although I had threatened to call the police if I knocked on the door again, I knew in my heart that it was useless.
A few years ago, I unfortunately rented a network anchor's downstairs, he sang night and night, the speaker shook the wall skin of my house down, after the police came three times, the attitude was very good to leave me a sentence: What can I do, I can't tell you to wipe on his door!
Since the beginning of this year, the national property market has been regulated more than 400 times, and the transaction volume of second-hand houses in various places has declined, among which Shenzhen, the first city to introduce second-hand housing guidance prices, has also set a new low in 10 years for the monthly transaction data of second-hand houses. The same goes for my neighborhood. Babe said that now the volume of transactions is getting smaller and smaller, the days are not good, the wheat field has no basic salary, and the number of intermediary fees is also a little lower, so some customers have a house to look for, and they look for these small intermediary companies to talk.
The chain home at the entrance of the community, I love my home and the wheat field next to each other, passing by, I heard them sing Wu Bai's "Sudden Self" and "Norwegian Forest", and I saw them doing exercises in the store, still full of spirits.
So when the Nth knock sounded, I agreed to the wheat field agent's request, hoping that they would stop me from learning the precious spirit of the salesman. Be kind to people and keep yourself safe, I thought.
After that, what I did not expect was that the wheat field intermediary who established contact with me brought someone to see the house in a cursory way, and after a happy appointment, it was silent again, while his colleagues were still calling us and knocking on the door...
I searched the Internet to see if there were any people who had met me the same way. But I accidentally found the news of ByteDance's acquisition of wheat field real estate, and I was suddenly enlightened.
These intermediaries are so hard to grab the house, is it not true that they have inherited the wolf spirit of the Internet manufacturer? I have heard that Zhang Yiming is good at engaging in "horse racing" within the company, and those products with traffic that are eventually hatched are "dark horses" that outperform other teams within the company. Zhang Yiming did "nine nine rooms" in the early days of entrepreneurship, and real estate has always been an industry suitable for being transformed by the Internet in his eyes. In an era when competition is called an inner volume, what else can an Internet company with the ability to push the ground can't do?
However, byte Fang quickly responded, saying that there was no plan to lay out offline stores, and the so-called acquisition of Wheat Field was nothing more than Byte's real estate vertical information platform "Happiness Li", which acquired a shell subsidiary of Wheat Field.
The founder of Maitian, Zhang Yiming's compatriot Miao Shoujian was originally the actual controller of the shell company, after 100% of The acquisition of this company by Happiness, Maitian Fang withdrew, and the legal person of this company became Wang Fengkun, and Wang Fengkun was the founder of the former connotation Duanzi and later Pippi Shrimp.
Media and industry experts quickly speculated that Zhang Yiming's acquisition of this shell company was to obtain a real estate brokerage license, and with the license, coupled with in-depth cooperation with Wheat Field, the shareholder is Tencent's shell and must be vigilant.
According to Tu Suoji, on October 2, Xingli acquired the shell subsidiary of Maitian Beijing, and on October 8, it was at the headquarters of Maitian, which was also Zhang Yiming's hometown to set up a branch of "Fujian Good House With Lucky Information Technology", and the business scope of both companies included real estate brokerage.
Recently, both companies are recruiting store designers, regional managers, and the recruitment requirements of regional managers are "to link up the first-hand real estate business, broker growth business, real estate transaction business, etc.", is this not for the purpose of selling houses?
Zhang Yiming's story with the real estate industry can be traced back to Kuxun in 2006. After he joined Kuxun, he was responsible for property searches and train ticket searches, and he often changed bugs until midnight.
By 2009, Zhang Yiming, who had just left Wang Xing's team, was a hot entrepreneur in the investment circle, and he didn't like to play games, "I don't want to make games - not very energetic, mobile games I can't play at all levels, I am more mentally retarded, and every time (every time I make a game) is a start over, I feel like a waste of time", Zhang Yiming said in an interview with "Entrepreneur" magazine at the time, he was not interested in e-commerce, "I think it is not a product technology-based enterprise, simply selling things."
After rejecting the investors' suggestions to do games and e-commerce, he took the investment of Wang Qiong, an early investor of byte, and accepted Wang Qiong's suggestion to do nine and nine rooms.
As a large vertical market, real estate has room for information services, so it has always been within the scope of Zhang Yiming's consideration. Those people around the big brother Wang Xing seem to want to do real estate brokerage projects, just in the second year of Zhang Yiming's establishment of Jiujiufang, Wang Huiwen also made a second-hand housing website Taofang.
Before and after the launch of Taofang Online, Zhang Yiming's Jiujiufang also launched a series of housing applications such as Pocket New House, which was known as the first real estate APP in China at that time, and was the fastest growing real estate application on the mobile end. At that time, there were also more than a dozen people from traditional intermediary companies who went to the company to block Zhang Yiming, because he marked their listings on the platform as "fake listings".
Zhang Yiming made some technological innovations for the real estate industry that year: for example, the classification of all properties on the Internet, the machine automatically distinguishes the real picture, the floor plan, the indoor map, etc.; the statistics of the popularity of the whole network; the telephone number database of 30 million brokers.
It can be said that it is the entrepreneurial process of Jiujiufang that has allowed Zhang Yiming to grow from a CTO to a business manager. In the process of operating the nine-nine rooms, Zhang Yiming once complained to Wang Qiong that it was difficult to do things: how these people look like this, such a small matter must be rent-seeking!
Later, after today's headlines grew, Wang Qiong also recalled to the media that Zhang Yiming managed the nine-nine rooms for more than half a year, and basically stopped being angry or complaining about those things, and Wang Qiong believed that Zhang Yiming already had the basic qualities of a manager.
And then the story is well known, can be like Zuo Hui year after year to gnaw hard bones of the people after all, the mobile Internet wave hit, like to update the product iteration of the extremely fast Zhang Yiming began a new project, all the way to the top of the song, became today's Internet richest man.
Then he began to make a big deal out of the game and e-commerce field that he once disdained to do. Many years ago, Wang Xing complained in a famous magazine article "Tencent in Dog X": "Is there any business that Tencent does not do?" ”
Now that I am selling a house, I am thinking bitterly, waiting for Zhang Yiming to start selling a house, do I still have to make a short video of my house?
*Title image purchased from Visual China