(This article was first published in the public account of "Xinqi Butler Yan Jintao", subscribe to the public account of "Xinqi Butler Yan Jintao", a diary every day, and readers have insight into the essence of business)
Title 10
Good products are the source of IP
These two days to learn Mr. Li Guangdou's brand course.
Let's take a look at Teacher Li Guangdou's profound interpretation of brand and IP.
1. With its own attractiveness, get rid of the shackles of a single platform, and be able to distribute and obtain traffic on multiple platforms, which is IP.
2, IP is not only a concept, a slogan, but also not a panacea that can make money immediately, we want to think clearly before operating an IP, is it to be a label, or to be determined to be a brand?
3, not all brands can be upgraded to be called IP, but IP is the highest stage of brand evolution.
4, the purpose of brand building is to obtain higher profits than the industry average. Means a high premium.
5. What is a brand? Sell more than others, sell faster, sell well, and sell more expensive!
6, there is no loyal consumer, not counting IP.
7, a good brand can be extended, can have passive income.
8. How to do brand IP?
The first is to label and find the right positioning. The second is brand is trust, a brand to persuade others, not the queen mother selling melons, selling self-boasting, must find a third party endorsement. Let the big coffee come out to help you stand on the platform and help you endorse. The third is brand storytelling, and behind the brand is the story.
9. The construction of the IP industry chain should do a good job in upstream and downstream. Upstream: Content; Downstream: Monetization.
10. The greatest value of the IP economy is to exert the maximum value of a single brand through point-by-point and whole-industry chain marketing.
11. Content is the key lifeblood of brand IP.
12. The super big IP is not only created, but also screened out by the big waves in the long river of time.
Operators, the road is long and the road is long.
Massive reserves plus continuous innovation.
Well, I am Yan Jintao, the housekeeper of Xinqi, an entrepreneur who knows more about traffic assets, and a diary every day, hoping to bring you help. Useful thumbs up.