04 Coenzyme Q10 and other products tested
In addition, NOW also tested other supplement categories sold on Amazon, including α lipoic acid (ALA), CoQ10, and SAMe. The company said it was part of its ongoing efforts to disclose worrying quality defects and misleading, inaccurate labels in unfamiliar branded products purchased on Amazon's platform.
While Amazon has been addressing serious quality issues with sellers on the platform, it's clear that there's still a long way to go. When consumers buy dietary supplements from sellers they trust, they find that the results are not what they expected, which is undoubtedly a crisis of trust for brands.
05 About NOW Foods
NOW Foods, inc., founded in 1968, is headquartered in Illinois, USA. Currently, there are more than 2,000 dietary supplements, sports nutrition, personal care products and natural foods. It has more than 8,800 sales centers in the United States, more than 30,000 physical terminals worldwide, and has opened official flagship stores on Platforms such as Tmall International, NetEase Koala, and JD.com.
In tackling raw material adulteration, NOW Foods has reduced the risks faced by retailers and consumers by establishing a credible, inexpensive screening approach to the fast-growing dietary supplement market. First of all, through the company's internal evaluation, followed by the use of PerkinElmer FT-IR hardware and AssureID software to establish adulteration detection methods, and then improve the adulterated substance detection methods and publish their detection methods and results, so that peers can follow suit.
06 About curcumin
It is mentioned in the article that many consumers do not know the difference between turmeric, turmeric extract, curcumin and standardized 95% turmeric extract, based on this, Zhitiqiao made a simple interview with Zhongda Hengyuan Biology.
Image source: Qiantu Network
Turmeric is a homologous substance of medicine and food in China, and it is recorded in a "medicinal materials and drinking tablets" in the 2020 edition of the Chinese Pharmacopoeia: Turmeric is the dried rhizome of curcuma Longa L., a plant of the ginger family. According to the calculation of dried products, the curcumin content (C21H20O6) shall not be less than 1.0%. ）
As a food, the "Food Safety National Standard Food Additive Turmeric GB 1886.60-2015" stipulates that it is applicable to turmeric, a food additive refined by organic solvent extraction and refining, using the rhizome of turmeric (Turmeric, Curcuma Longa L) of the ginger family plant as raw material. Main ingredients: curcumin, demethoxycurcumin, didemethyl curcumin. There are three forms: powder, extract and liquid. The color price is in line with the claim.
Turmeric extract, there is no unified normative standard or definition, the usual turmeric extract is understood to be turmeric as raw material, using ethanol, ethyl acetate or other organic solvents after extraction, concentration and obtained a plant extract, containing curcumin, resin, turmeric oil and other substances, insoluble in water, dark yellow ~ yellowish brown color, poor fluidity, with a strong unique flavor and odor.
Curcumin, "National Standard for Food Safety Food Additives Curcumin GB 1886.76-2015" stipulates that curcumin is applied to the root of the ginger family plant curcuma LongaL as raw material, extracted by organic solvents, and then refined by physical methods to obtain curcumin. Main ingredients: curcumin, demethoxycurcumin, didemethyl curcumin. It is a crystalline or crystalline powder with a total curcumin content of ≥90%.
Standardized 95% curcumin, curcumin: national standard for food safety Food additives Curcumin GB 1886.76-2015 regulations apply to the turmeric plant curcuma Longa L,) of the rhizotron as raw material, extracted by organic solvents, and then refined by physical methods to obtain food additive curcumin. Main ingredients: curcumin, demethoxycurcumin, didemethyl curcumin. It is in a crystalline or crystalline powder with a total curcumin content of ≥95%.
Zhongda Hengyuan said that synthetic curcumin belongs to chemical products, there is no national standard and international standard, can not be applied to food, adulteration is not a common phenomenon. Plant extraction belongs to the future development trend, synthetic curcumin will not affect the development of natural curcumin, Zhongda Hengyuan has developed a method to identify natural curcumin and synthetic curcumin, and has obtained a national patent, patent number: CN 107271594 B.
Zhongda Hengyuan has a wealth of turmeric products, mainly raw materials, extracts, curcumin, preparation type and other four types of products (see the table below for details). Among them, standardized 95% curcumin, the choice of turmeric authentic planting, the use of unified raw material varieties, unified planting management process, unified harvesting, pretreatment technology, that is, raw material standardization; at the same time the establishment of a unified raw material safety control standards, unified processing technology standards, unified product quality management standards, that is, the standardization of processing technology.
Draft: Zhiti Bridge
Zhongda Hengyuan said that in order to solve the problem of bioavailability of curcumin, the company has developed a high-steady state microcapsulation preparation technology that can improve the bioavailability of turmeric, the proportion of monomeric curcumin is high, the dissolution / dispersion is good, the flavor is pure, the solubility is good, and the human body is absorbed, the technology covers a wide range, can be made into (water soluble, oil soluble, oil-water soluble) state; used in beverages, acid resistance and good stability in the PH3.0-7.0 environment, not easy to precipitate. Medium and large series of turmeric products have a wide range of applications, and can be widely used in the food industry, health and nutrition functional food industry (beverage special, tablet pressing special, instant type, acid resistant type and other products).
Zhongda Hengyuan has confirmed to participate in the AAES2021 Natural Health Products Exhibition, booth number A1, at the natural health products industry conference held at the same time, Li Honglong, director of R&D of Zhongda Hengyuan Science, will share the "New Market Trends--- Product Application Standardization Direction".
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