Childhood memories are always so precious, it seems that only childhood can be so carefree laughter, with the passage of time, we grow up to write, it seems that something is missing, the specific editor is not very clear. And today is like talking to you about a Coke we used to drink when we were young, but now it has disappeared, why is this?
Speaking of Coke, presumably everyone immediately comes to mind coca-cola and Pepsi, indeed in today's Chinese market, these two cola can be said to be "bellwether" like the existence, as long as it is to the supermarket drink area, you must be able to see the emergence of these two colas, so you can imagine how big the share of these two colas in the Chinese market.
But what needs to be said is that in fact, these two Cokes are not Chinese brands, but are produced in the United States. Speaking of cola Chinese its own brand, it is the very cola under Wahaha, which was very popular in the 8090s. At this point, some people wondered, since it was Chinese their own Coke, why is it now gone?
In fact, the reason is really quite regrettable, very Coke disappeared mainly for two reasons, one is the hunting strategy of foreign brands for Chinese brands, it is understood that in the most popular period of "very Coke", when the sales of very Coke in China exceeded the sum of Coca-Cola and Pepsi, in order to regain market share, Coca-Cola spent billion holding acquisitions, bought out the very Coke market and sales channels, and then rejected all proposals on the development and production of very Coke on the board of directors. Just like that, a national brand disappeared. To be honest, it is really painful to see this, after all, as a person who has drunk very Coke, I really miss very Coke, because its taste is not inferior to Pepsi and Coca-Cola.
There is also a point is the positioning problem of very Coke itself, when very Coke was just launched, the positioning was "Chinese their own Coke - Wahaha very Coke", with such a slogan in the short term, it did make very Coke get a lot of purchases, but over time it limited the development of Coca-Cola, because of its narrow nationalist image, but gave young consumers with an open mind a conservative, backward negative impression. And very Coke in the appearance of the design follows the red style of Coca-Cola, giving people an illusion of "cottage". Then there is its price, which was cheaper than Coca-Cola and Pepsi at the time, and it made people feel very cheap when they looked at it. (I remember when I was a child, Pepsi Coca-Cola sold for 2.5 yuan, but very Coke only cost 2 yuan)
How to say it? Xu is the era of the elimination of it, no matter what the reason, very cola or just disappeared in the Chinese market, now it seems to be really quite regrettable, after all, in the memory, very cola is really delicious. Have you ever drunk a very coke like Xiaobian? How does it taste?