On October 29, Wahaha announced the launch of a new sugar-free series of products with very cola, with a total of ginseng, oil mandarin, plum and original flavor, and the packaging uses Chinese style illustration elements with bright red fonts.
The new product is only sold in the Tmall Wahaha Creative Flagship Store. The 500ml specification 4 bottle is priced at 15 yuan, and the unit price of each bottle is nearly 4 yuan. Store customer service said that the new products are mainly sold online. Meanwhile, all of the very Coke products are sold only in the Tmall Wahaha Creative Flagship Store (with only 7,383 fans), but not in the official Wahaha flagship store (165,000 followers).
Very Coke was launched in 1998 by Wahaha with the slogan "Chinese your own Coke". In its golden age, Very Coke contributed more than 2 billion yuan in annual revenue to Wahaha, and was the best-selling Coke product in the Chinese market in addition to Coca-Cola and Pepsi.
Nowadays, cola is very weak, and Wahaha has launched a sugar-free series for this product and mainly focuses on national tide packaging, perhaps for the sake of youth and modernization. However, now that the influence of Coca-Cola and Pepsi is already quite strong, it is unknown how many opportunities there are for Coke.
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