"You see, the cherries are ripe now, and some of them are starting to rot!" On April 10, standing in his own cherry orchard, Chen Liying was very worried, 80 acres of agate red cherries were ripe, the output was about 100,000 catties, and only 20% or 30% of the current sales. If there is no more buyer to buy, I am afraid that it will only rot on the tree.
Chen Liying is a "new farmer" in Xichang, Sichuan, this is her second year in agriculture, she contracted 80 acres of agate red cherries, which is a new variety of cherries. She thought there was a good market prospect, but with the recent large number of cherries ripening, there were no large buyers coming to buy, which made her very anxious.
She said that due to the lack of relevant experience, lack of good sales channels, and encounters a "labor shortage", in addition, compared with traditional cherries, it does not occupy the price advantage, resulting in difficulties in the sale of 80 acres of agate red cherries. Seeing that the cherries were about to rot in the ground, she hoped that some buyers would come and buy her agate red cherries.
↑ Agate red cherry
"New Farmer"
First exposure to agricultural investment Planting 80 acres of agate red cherries
To say that he is engaged in agricultural cultivation, Chen Liying is definitely a newcomer. She told Red Star News that she had been an agent in the mineral water industry for 18 years and had never been exposed to agricultural investment, and at the end of December last year, she spent more than 3 million yuan to transfer 230 acres of land from others, "of which 80 acres were planted with agate red cherries." ”
Chen Liying introduced that these 80 acres of agate red cherries have been planted for 4 years, which is a new variety introduced from Guizhou. Compared with traditional ordinary cherries, this agate red cherry is smaller than a cherry, larger than ordinary cherries, and has the characteristics of high sweetness and more resistant to transportation. "Now there are fewer people planting agate red cherries, and it should be said that the market prospects are good."
"I only started to hang fruit last year, but I only harvested more than 100 catties in total from 80 acres." Chen Liying told Red Star News that what she did not expect was that this year's agate red cherry hanging fruit was particularly good, and the expected output was about 100,000 catties, "I thought there was a big harvest, but I didn't expect sales to be a problem." ”
Red Star News reporter interview learned that Xichang as one of the main fruit producing areas in the province, Camphor and other townships planted with cherries, the main varieties for traditional small cherries, at present only a few growers grow agate red cherries, Chen Liying is the largest agate red cherry grower in Xichang.
↑Chen Liying was interviewed
It's hard to sell
Lack of experience and sales channels New varieties are difficult to promote
Seeing that a large number of cherries were ripe, Chen Liying thought of many ways, such as finding local self-media promotion in Xichang, and also finding a few Internet celebrities to live stream goods. Despite this, it can only walk a few hundred pieces a day, and the express freight is particularly high, "one piece can only hold two or three pounds, and the freight sent to Shanghai is more than 50 yuan." ”
Chen Liying analyzed that the reason why her agate red cherries are difficult to sell is for many reasons. First, she is a "new farmer" and lacks experience; second, she lacks sales channels and no visibility, she has docked with a number of large supermarkets, but large supermarkets have said that they do not purchase privately, even if they cooperate, the amount is very small.
At the same time, in the face of "labor shortage", grapes are the largest fruit planted in Xichang, during this time the demand for grape planting labor has soared, even if 15-20 yuan an hour, daily management of meals, wages day,Contract transfer conditions, it is still difficult to find enough workers. "Whoever pays a high wage may come the next day, and the number of workers recruited is small, and the amount of picking per day cannot be raised."
↑ Workers packed and sold by courier
Another reason is that compared with the price of traditional small cherries of a few yuan and a pound of ten yuan, the price of agate red cherries is about 30 yuan a catty, which is not dominant in price, and the local citizens' acceptance of agate red cherries is not high.
Ask for an acquisition
Maturity is already high, and it is hoped that large buyers in the province will come to the door
Chen Liying told Red Star News that since the listing this year, she tried to take e-commerce sales, but the daily sales volume was very small, "Before, when the cherries were not particularly ripe, they could also be sent outside the province, but recently the temperature has risen, the cherries have matured particularly fast, and it is easy to break outside the province, and now it can only be sent to the province." ”
Chen Liying said that this year's 80 acres of agate red cherry production is about 100,000 catties, but as of April 11, only 20% or 30% of the sales. "Now the ripeness is already very high, some cherries are too late to pick, have fallen, it is estimated that there will be more than a week at most, and there will be no big buyers to buy, it will rot in the ground."
On April 11, Red Star News reporters saw in Chen Liying's cherry orchard that at present, the agate red cherries in the orchard have matured in large quantities, and some fruits are too ripe to crack and fall. In the park, workers are picking intensely, and some tourists have entered the park one after another to pick and buy some agate red cherries to take away.
In order to solve the problem of cherry sales, Chen Liying also launched group buying and parent-child travel activities, but sales are still relatively small. Therefore, she hopes that some large buyers in the province will come to the door to buy.
The Red Star News reporter also learned from the relevant departments of Xichang City that in response to the difficulty of selling Chen Liying onyx red cherries, he is also actively helping to seek sales and publicity channels.
Red Star News reporter Jiang Long photo report
Edited by Yu Manga
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