Why is the "King Champion" on fire?

In the past few days, a Jingdong Express brother named Wang Guanjun has also been on fire. The reason is that this courier brother planned to resign years ago to return to his hometown to deal with some personal matters, and the residents of the community he served were worried that he would not come back, so they specially organized a WeChat group with a "thank you champion", expressing reluctance and retention, bluntly saying that he was "the best courier, not one of them". This incident triggered a number of media follow-up reports.

According to the report on February 19, Wang Guanjun, who ended the holiday, has returned to the community, and when he heard that Wang Guanjun has returned, the residents of the community also specially held a welcome ceremony for him to welcome the "champion" home with "community honorary residents".

There are so many courier brothers and takeaway brothers in the service community, why is Wang Champion so popular with residents? In the words of community residents, "He has done his ordinary work to the extreme, serving the community for more than five years, and thousands of people of all kinds in the community have not had a bad review." ”

How can we do express delivery work to the extreme? Ms. An, a resident, once recorded a short video, at the end of last year, there was a sudden heavy snowfall, because the epidemic control could only wait for residents to take the express delivery outside the community, Wang Champion deliberately took a blanket and spread it on the ground, on the top of the yard neatly arranged express delivery, the snow fell heavily, and wiped the express package over and over again. Ms. An shared this short video to the WeChat group of the community, and as a result, a group of people immediately shared their story with the champion of the courier brother Wang.

Why did Wang Guanjun's story trigger such a big reaction? There are no more than two reasons: one is reasonable, because many people will immediately think of the Jingdong express delivery brother who serves their own home, it seems that it has been several years, and every time they meet, they are happy to say hello; the second is unexpected, because in the subconscious of many people, the express delivery industry is the industry of "casual work", but they did not expect that these diligent and earnest little brothers worked longer than many office white-collar workers, becoming the "most familiar and most trusted strangers" of community residents.

Jingdong Logistics has a slogan, "There is speed and temperature". For a logistics company, it is not difficult to have speed, with technology to continuously iterate algorithms, with capital to continue to buy equipment, but to achieve both speed and temperature, it is not easy, which means that not only through management to solve the problem of internal efficiency, to protect the income of employees, but also to have a strong corporate culture, this corporate culture must not be just a slogan, but everyone agrees in their hearts "common sense of being a person".

When Jingdong began to start a business, it was proposed that the core of retail is cost, efficiency and experience, and whether these three can be achieved is not only the investment of technology, but also the building of the team. There is a business philosophy within JD.com called "three cents and five theory", that is, if JD has the opportunity to earn a dollar, JD.com only takes away seven cents of them, three cents to partners, three cents of the seven cents to employee benefits and incentives, and the remaining three cents and five cents to the future development of the enterprise. According to the financial data just released by JD Logistics, the company's employee welfare expenditure for the first three quarters of 2020 alone reached 19.7 billion yuan, accounting for more than 40% of the current operating costs, and on average, the company's welfare expenditure on each employee was about 8300 yuan, which has exceeded the median monthly income of beijing, Shanghai, Guangzhou, and Shenzhen in the same period. Jingdong Logistics can give the grass-roots courier a sufficiently competitive salary, and the employees will naturally do the work well and for a long time.

Many companies are flaunting themselves as a high-tech company, but high-tech companies do not necessarily have only cold algorithms, but also can have emotions, have temperature, if the rules and common sense conflict, must not hesitate to choose common sense.

Enterprises are like human bodies, bones to be rigid, skin to be soft, to just is the strength, to the soft is also the strength, compared to financial data, the user's reputation and employees' smiling faces are also the core competitiveness of the enterprise.