36Kr learned that Bain & Company and Technology Company Toluna released the report "China's Retail: Redefining the Success Criteria of Singles' Day". The report surveyed nearly 3,000 consumers from China to showcase the latest Singles' Day trends. According to the survey report, as many as 95% of respondents plan to participate in this year's "Singles' Day" activities. 52% of respondents plan to increase consumer spending this year, and only 8% say they will reduce spending. In addition, female consumers are more likely to increase consumer spending this year's "Singles' Day" than men.
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