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"The Legend of qingsac" leads traditional culture to go abroad Audiences at home and abroad share an audio-visual feast

author:China Youth Network
"The Legend of qingsac" leads traditional culture to go abroad Audiences at home and abroad share an audio-visual feast

Produced by Sichuan Zhiyou Media Co., Ltd. and Youku Information Technology (Beijing) Co., Ltd., directed by Hu Chuxi, and starring Li Hongyi, Zhao Lusi, Zhang Sifan, Feng Junxi, Xu Yifang, Lv Songxian, Xie Junhao and Tao Hai, the love fantasy idol drama "The Legend of Qingneng" has been exclusively launched on the Youku platform, and the ratings and word-of-mouth have gradually soared after broadcasting, and the popularity has remained high. At present, "The Legend of Qingbao" has gone abroad, logged on to Youtube to continue, and its total number of hits continues to soar, and has now exceeded one million!

"The Legend of qingsac" leads traditional culture to go abroad Audiences at home and abroad share an audio-visual feast

The traditional cultural characteristics of "The Legend of Qingneng" are distinct, and the friction and collision of multiple elements show advantages

"The Legend of qingnang" integrates the unique national costumes of the Shenmu ethnic charm with a large cost of art, from hairstyles to costumes, and together with the traveling elements of hunting, the exotic special sense of age clothing and shapes are more prominent. In the play, the forest, villages and other buildings show the real texture of the life of the ethnic groups, the action special effects are exploded, the rhythm is tense and exciting comparable to the American drama, and it also has a variety of popular elements of Chinese contemporary film and television works such as love and comedy, and under the atmosphere of traditional ethnic exoticism, romance and humor run through each other, and the target audience is particularly wide. In the past, overseas mentioned Chinese themes, that is, kung fu martial arts or traditional costumes, and now "The Legend of Qingbao" exports modern themes to overseas audiences, the fusion of Republican style and national style integrates the essence of traditional culture into the emotional entanglement that young audiences like to hear, and the love encounters in different worlds have led the orientation of overseas audiences. The "Nebula couple" trust each other frankly, do not care about the past of their lovers, tolerate and understand each other, know how to grow and cherish, and are in line with the concepts of contemporary young people. In the selection of other casts, it also highlights the flow of traffic, speaks with powerful acting skills, and its interpretation of the outlook on life, values and love is in line with the cultural background of today's times, and has an emotional resonance with overseas audiences. "The Legend of qingsac" adds a large number of chinese medicine elements, Chinese medicine books, medical techniques, instruments, pulse compression, etc., and the play also shows the unique acupuncture therapy of Chinese medicine. Exotic traditional cultural costumes show national charm, street folk culture and entertainment projects are also very conspicuous, and the detailed national traditional humanistic etiquette and calligraphy in the cabinet all show the charm of China's excellent traditional culture. "The Legend of Qingnan" jumped out of the stereotype of online dramas overseas in the past, and quickly opened up the international market with the expression of local characteristics and traditional culture with Chinese characteristics, further enhancing the influence of China's online drama market in the world.

"The Legend of qingsac" leads traditional culture to go abroad Audiences at home and abroad share an audio-visual feast

"The Legend of the Green Capsule" has a strong team and perfect sniper overseas audience orientation

Starring the new generation of young actors Li Hongyi and Zhao Lusi, "The Legend of qingbao" tells the story of Ye Yunsheng (played by Zhao Lusi), a young girl of Western medicine, who accidentally hit and bumped into the comfortable and isolated Shenmu ethnic group, and deeply attracted the young heir of the Shenmu family, Jupiter Dust (played by Li Hongyi), the two used medical skills and love to heal the people in water and fire, and in the process also strengthened their love for each other. In recent years, China's web dramas have gradually been released and flowed overseas, and they are widely loved by the people of all countries. Originality and quality are the most basic elements of a drama to conquer the audience. "The Legend of Qingnang" has a huge team, and Hu Chuxi, a well-known film and television director in Hong Kong, is a disciple of the famous director Guan Jinpeng, who has directed dozens of film and television works, representing the works "Li Wei Dangguan" and "Female Butler" and other masterpieces, and "The Legend of Qingnang" is his conscience work. Song Xiaojie, the art director of the popular movies "Crazy Alien" and "Animal World", sincerely joined, and his fifteen years of experience in the industry were brilliant in "The Legend of Qingbao". Gathering old drama bones and new generation actors, leading the whole crew of nearly 600 staff, spending high costs to create gorgeous special effects, and pursuing realistic visual effects to build a Shenmu clan scene, every flower and wood is ingenious, and perfectly conquered the attention of overseas audiences. At the same time, it jumped out of the usual same type of web drama and interpreted the idol plot of sand sculpture and sweet pet, which quickly set off overseas heat. In the later stage, the publicity and development closely followed the implementation policy of "going out and bringing in", using the market scale, grasping the current market demand for high-quality content, and promoting a large number of Chinese national culture and spirit to overseas audiences, hoping to improve the overall level of China's content production industry as a reward.

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