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With the "endorsement fee against the house payment", Jackie Chan's Beijing mansion worth more than 100 million yuan was auctioned

14 years ago, the star Jackie Chan, dressed in an ivory modified version of Tang costume and wearing black sunglasses, stood in the center of the stage, endorsed the real estate project NAGA upper court, and revealed to the outside world that he was the owner and bought 2 sets of NAGA upper court.

Naga Upper Courtyard is located on the north side of Guijie Street in Beijing's Second Ring Road, adjacent to the only 30,000-square-meter water park (Nanguan Park) in the Second Ring Road, and is also surrounded by a number of famous cultural monuments such as Beijing Lama Temple, Guozijian temple, and Confucius Temple. The project's self-proclaimed "inheriting the imperial city's thick site for a thousand years" is not an exaggeration, this courtyard has indeed undergone hundreds of years of changes in the times, several changes in its owner, once wu Sangui's outer residence, and later became the Luo family compound of Kang Youwei's daughter Kang Tongbi and son-in-law Luo Chang, and the modern NAGA upper court has also preserved the ruins of the courtyard intact.

Context labels, out-of-print locations, NAGA upper court has enough attraction, coupled with star blessings, high-end luxury house positioning, developer Yujia Land owner Li Jianguo led by such as the joint movie "If Love" premiere ceremony and other gimmicky cultural marketing, so that this project wandered between the entertainment industry and the real estate industry, becoming a popular luxury housing project that year.

14 years later, the 2 sets of NAGA house purchased by Jackie Chan have been worth more than 100 million yuan, but they are facing the situation of being auctioned. According to Hanhaifa Auction Network, Room 1001 + 1002 of NAGA Upper House Building 2 purchased by Jackie Chan will be auctioned on September 28 this year, with a starting price of 71.91 million, and 7 people have made an appointment to see the house.

With the "endorsement fee against the house payment", Jackie Chan's Beijing mansion worth more than 100 million yuan was auctioned

Image source: screenshot to Hanhaifa Pai.com

Behind this dilemma is inseparable from the debt dispute of Yujia Land itself, but the more core factor lies in Jackie Chan himself, because he wants to solve the "endorsement fee against the house payment", resulting in the delay in the transfer.

<h3>Developers are mired in debt disputes</h3>

In the city of Beijing, where many luxury houses are gathered, NAGA Upper Court is undoubtedly a special luxury housing project with a dramatic color, which is called "the real estate project in the old imperial city that is closest to the entertainment industry and most similar to luxury goods", with a lot of halos and ups and downs from outside the building.

The word "NAGA" is an exotic Hindu deity, a legendary water god who is half-human, half-snake, and can grant security, prosperity, and wealth to humanity. According to earlier media reports, Li Jianguo named ITA in the hope that the NAGA Upper House can become a masterpiece, and also hopes that the first real estate project he created can make a name for itself in the real estate circle.

In earlier media reports, in 2001, businessman Li Jianguo began to enter the real estate, at a price several times higher than the competitors, won the Dongzhimen No. 9 plot, and vigorously positioned it as a top luxury house, asked world-class design experts, China's best construction team and the best decoration team, using world-class materials, in 4 years to create the NAGA upper court. This is also in line with its "luxury" evaluation.

In addition to the building itself, NAGA's reputation in the upper court was inseparable from Li Jianguo's many innovative marketing.

In 2005, he creatively put forward the concept of "property revolution", advocating "owner shareholding", advocating the owner's ownership of the property management company, and establishing a new property management model based on the Company Law and the Trust Law.

Not only that, he also made another bold attempt, spending nearly 10 million yuan, together with the car company Bentley, the premiere of the movie "If Love", and held an opening ceremony for the NAGA Upper Court with great fanfare. At the opening ceremony, 12 Cadillac luxury cars drove into the scene, Kong Xiangdong and Xue Wei, two classical music masters, Chen Kexin, Feng Xiaogang, Zeng Zhiwei, Jin Chengwu, Zhou Xun, Jacky Cheung, Chi Zhenxi, Gu Juji, Yang Qianhua, Su Yongkang and other stars came to help, becoming the focus of the real estate industry at that time.

According to public information, NAGA Upper Courtyard has a total of 99 suites, with a minimum area of 300 square meters, a maximum area of 600 square meters, and an average price of 28,000 yuan / square meter.

Li Jianguo said at the opening ceremony at the time, "Naga Upper House is not a place where any rich person can live in, and the owners must meet the following four basic requirements: high quality, sense of responsibility, charity and successful people." The choice to announce the opening of the NAGA Upper House at the premiere of "If Love" is to hope that the 99 owners of the NAGA Upper House will have these stars in the future. ”

Li Jianguo did get what he wanted, successfully invited Jackie Chan to speak for him, and stars such as Jackie Chan, Wu Yanzu, Huo Qigang, yang Shoucheng also became the owners of NAGA's upper court.

In stark contrast to the aura of earlier years, after 2014, Yujia Land was involved in debt disputes, and some of the project's properties were seized and auctioned.

Chinese adjudication documents show that Li Jianguo and Yujia Land are involved in many litigation cases, and the amount of debt disputes exceeds 100 million. The NAGA Court itself has lawsuits with the State Cable Group, Beijing Zhonghe Pawnshop Co., Ltd., Inner Mongolia Xingguang Coal Group Co., Ltd., Dehui Investment Co., Ltd., and China Development Bank.

These debt disputes have not been properly resolved, and on December 19, 2017, the court seized some properties and parking spaces located in the courtyard of No. 9 Dongzhimennei Street (NAGA Upper Court) under the name of Yujia Land, and two properties and parking spaces under Jackie Chan were within the scope of the seizure.

<h3>20.6 million endorsement fees against the room payment</h3>

The project developer's debt dispute eventually affected the spokesperson and owner Jackie Chan, and his personal property also faced auction. However, Jackie Chan has delayed the transfer of the house for more than ten years, and this personal reason cannot be ignored.

The jackie chan and NAGA upper house story began in 2006. That year, he became the spokesperson for the NAGA Upper House and purchased Rooms 1001 and 1002 of the NAGA Upper House Building 2. The construction area of these two properties is 1206.14 square meters, including 6 parking spaces, according to the total house price of 33.6 million yuan, after deducting 20.6 million yuan of endorsement fees, the room payment is 13 million yuan.

At the end of December 2007, Jackie Chan checked in, and began to live here with his wife Lin Fengjiao and his son Fang Zuming, but has been handling the transfer for more than ten years.

According to the details of the case published by the China Judgment Documents Network, due to the change of the name of Yujia Land, tax arrears, debt disputes and other issues, it was impossible to issue a house purchase invoice, which affected the owner's real estate certificate.

However, the owners can still solve the problem of handling certificates through litigation channels, of which about 7-8 households are handled through litigation, and 3 or 4 households are handled through litigation in 2017. The entire project of NAGA Upper Court has a total of 99 households, and about 91 households have already applied for small property rights certificates.

The reason why Jackie Chan has not obtained the NAGA upper court real estate certificate so far is that it does not want to publicly use the endorsement fee to offset the house payment, and has not properly resolved the problem of the unit price of the contract.

According to the details of the case published by the China Judgment Documents Network, Zhongtai Jackie Chan Company (the main body of Jackie Chan House Purchase Company) explained the reasons for this: "Jackie Chan and his assistants have always asked for a property right certificate before the property seizure, but there is no written evidence, Li Jianguo has a good relationship with Jackie Chan, and has always agreed to do it immediately." In addition, Jackie Chan bought a house with 20.6 million yuan of endorsement fees to offset the purchase price, so the unit price agreed in the purchase contract is low (more than 10,000), there are other Hong Kong stars in the community to buy a house, to others is more than 30,000, the property rights certificate must be disclosed, to Jackie Chan so cheap is not appropriate. Jackie Chan meant that he wanted to solve the problem of low contract unit price first and then apply for a small property right certificate, and Li Jianguo also promised to solve it, but it was not solved until it was sealed. ”

Yujia Land also said: "Jackie Chan asked for a certificate, but the property right certificate should disclose the content of the purchase contract, zhongtai Jackie Chan company purchase contract price is set low, Jackie Chan wants to solve the problem of low price first, and also negotiated how to solve it, but in the end it was not solved, and then want to do online signing can not do it." ”

<h3>Cross-border real estate developer Li Jianguo</h3>

Li Jianguo was undoubtedly a popular figure in the real estate industry at that time. The NAGA Upper House, to which he has devoted years of hard work, has also achieved himself to a certain extent.

With the NAGA Upper Court, he has won many honors and positions such as "2004 China Real Estate Annual Promoter Award for Creating Urban Value", "2004 National Top Ten Integrity Talents", "2004 China Top Ten Financial and Intelligent Figures Annual Award", "China Reform and Innovation Figure", "2005 China Real Estate Innovator Annual Leader Award", "2005 China Real Estate Most Influential Enterprise Leader", "China Real Estate 15 Years Most Influential Figure", "Standing Committee Member of China Real Estate Association", etc.

And Li Jianguo's real estate territory and achievements also stop here. Naga's upper court became the end of his real estate circle and the starting point of his entry into the entertainment industry.

At the end of 2005, after creating momentum for the opening of the NAGA Upper Court and the premiere of "If Love", he obtained some film and television resources and began to invest in film and television dramas.

Li Jianguo is a native of Baoding, Hebei Province, who started the mechanical and electrical business, which involves all walks of life. In addition to his status as a businessman, Li Jianguo changed his name to "Li Jianheng". In 2008, Li Jianheng founded a music company, Yujia Music. As the first artist of his company, he released his first music album "The Promise of the Year", and later attracted the attention of fans with two works, "How can the moon represent my heart" and "Cut Away".

And in the real estate circle is good at creating high-profile marketing for the project, he is quite low-key in the entertainment industry, not attending any music promotion activities or accepting performance invitations. Because of the mystery, fans called him the "Invisible Love Song Prince".

He also had a play addiction. In 2009, he starred in the TV series "Never Look Back", as Zhang Liming, which starred Yan Ni and Jiang Wu. He has also starred in dramas such as "Thirty Years Old, Hello" and "Big Boy Married".

In recent years, he has hardly moved in the entertainment industry.

At the same time, this person, who once called himself "the most literary and artistic person in the business circle" to the media, was also quite frustrated in the business field. Because of the economic disputes of companies such as Yujia Land held by him, Li Jianjun was also included in the list of untrustworthy people who were executed, restricting high consumption.

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