The long-established brand is a product, skill or service with a long history of inheritance for generations, with a distinct national traditional cultural background and profound cultural heritage, a brand that has been widely recognized by the society, and a brand with a good reputation, and is a concentrated representative of excellent national brands and traditional commercial culture, with immeasurable economic value, social value and cultural value.
In recent years, the Chongqing Municipal Commission of Commerce has actively implemented the relevant requirements of the Party Central Committee, the State Council, the Municipal Party Committee and the Municipal Government on protecting and promoting the development of time-honored brands, and promoted the persistence of innovation in the inheritance of time-honored brands and the pursuit of development in innovation. A few days ago, the Chongqing Municipal Commission of Commerce released the sixth batch of Chongqing time-honored brands to identify the list, 50 brands were identified as a new batch of Chongqing time-honored brands, and the team of Chongqing's time-honored brands continued to grow and continue to bloom with new vitality.
Blossom
The annual output value of the city's time-honored brands exceeds 100 billion yuan
During the National Day holiday, Ciqikou Ancient Town is bustling. At the entrance of Chen Changyin's twist flower shop, tourists who bought twist flowers lined up in a long line. Not far from the twist shop, the 4,000-square-meter Chongqing time-honored shopping mall is even more market-like. Chen Changyin twist flower, Huang Garden Seasoning, Liang Ping Zhang Duck, Jiangjin Rice Flower Candy... The shelves are full of long-established brands, customers return with full loads, and merchants smile and smile. Ciqikou's Chongqing time-honored mall is a bright window for the centralized display of time-honored brands. Our city has a profound historical and cultural heritage, and is one of the earliest areas in the country to carry out the protection and development of long-established brands.
In 2006, the Ministry of Commerce issued the "Chinese Time-honored Brand" Identification Specification, and in the same year and 2010, it has organized the identification of "Chinese Time-honored Brand" twice, and 19 "Chinese Time-honored Brands" in our city have been recognized, and the Bridgehead Hotpot, Yongchuan Tempeh, Tongjunge, and Baishi Yiban Duck, which are familiar to Chongqing citizens, are among them.
According to the spirit of the Municipal Government General Office's "Guiding Opinions on Protecting and Promoting the Development of Time-honored Brands", the city launched the "Chongqing Time-honored Brand" identification work in 2011, under the leadership of the Municipal Commission of Commerce, after 10 years of accumulation, carried out 6 batches of 291 Chongqing Time-honored Brands, the industry structure from a single food processing and catering industry to the trend of diversified development, becoming a beautiful scenery with a hundred flowers, the industry covers department stores, traditional Chinese medicine, catering, clothing, condiments, wine, tea, baked goods, meat products, Folk crafts and other commercial and service industries. At present, the annual GDP of Chongqing's time-honored brand exceeds 100 billion yuan.
Aim for a thousand miles
Discover and protect the platform to promote and expand the influence
It is reported that supporting the inheritance and excavation of excellent traditional products, skills and services by "time-honored" enterprises has been listed as a key project for the inheritance and development of China's excellent traditional culture in our city. The relevant person in charge of the Chongqing Municipal Commission of Commerce said that the city will conscientiously implement the overall deployment of the municipal party committee and the municipal government, continuously strengthen the cultivation and protection of long-established brands, geographical indications and other brands, establish and improve brand building, cultivation standard system and evaluation system, and enhance the popularity and reputation of Chongqing's time-honored brands.
Improve and improve the policy system for the inheritance and innovation of long-established brands, the Chongqing Municipal Commission of Commerce issued the "Chongqing Time-honored Brands Identification management measures", through the restoration of development, transformation and upgrading, strengthen the brand enrichment and prosperity of Chongqing's time-honored brands market, and gradually establish a follow-up management and long-term mechanism to protect and promote the development of time-honored brands, and support the creation of long-established characteristic commercial agglomeration areas.
Focusing on building a time-honored exchange and cooperation platform, the Chongqing Municipal Commission of Commerce has organized Chongqing time-honored enterprises to participate in the China Time-honored (Shandong) Expo in Shandong for 5 consecutive years, which has effectively promoted the marketing of offline buyers such as Chongqing time-honored enterprises and large-scale supermarkets and chain retail enterprises in Shandong and online platform channel providers such as Tmall, JD.com, and Pinduoduo. At the same time, in order to meet the high-quality consumption needs of the general public and help the construction of the twin-city economic circle in Chengdu-Chongqing area, in 2020, the Chongqing Municipal Commission of Commerce supported Dazu District to hold the first Sichuan-Chongqing Time-honored Brand Expo to build a professional platform for the integration and mutual promotion of the development of Sichuan-Chongqing Time-honored Brands.
Actively promote the transformation and upgrading of enterprises, the Chongqing Municipal Commission of Commerce implemented the long-established digital empowerment plan, opened the Chongqing time-honored official flagship store in Jingdong, opened the Chongqing brand pavilion in Ele.me, and promoted the online access of all time-honored brands, which effectively promoted the upgrading of time-honored brands and digital transformation.
Strengthen the publicity of long-established brands, carry out special publicity on Chongqing's time-honored brands, increase the weight of Chongqing's time-honored golden signboards, and let Chongqing's time-honored brands, which were born and grew up in Sichuan, flow for thousands of miles and enjoy worldwide reputation. Tang Xun
<h1 class="pgc-h-arrow-right" data-track="15" > The sixth batch of Chongqing time-honored brands list</h1>
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Industry
1
Chongqing Wanzhou District Companion God Brewing Co., Ltd
A hundred years with God
Convenience food
2
Chongqing Fugrain Agricultural Development Co., Ltd
Fu grain
Convenience food (rice)
3
Chongqing Heavy Cotton Home Textile Co., Ltd
Heavy cotton home textiles
Cloth sheets (home textiles)
4
Chongqing Yishi Catering Service Co., Ltd
Huixian Building
Catering
5
Chongqing Youtepin Trading Co., Ltd
Bafang products
6
Chongqing Huixianqiao Sansheng Catering Culture Management Co., Ltd
Will Be Xianqiao heart
7
Chongqing Menghui Ancient Town Cultural Communication Co., Ltd
Xiangchang hou
foodstuff
8
Chongqing Pepper Dance Catering Management Co., Ltd
Pepper Dance
9
Chongqing Maoxi Brine Restaurant Management Co., Ltd
Maoxi marinade
10
Chongqing Zhuge Food Culture Co., Ltd
Zhuge grilled fish
11
Chongqing Shapingba District Ciqikou Old Street Chen Jianping Twist Food Co., Ltd
Chen Jianping
12
Chongqing Huiyitang Catering Culture Management Co., Ltd
Zeng Fat Baby
13
Chongqing Soyotang Restaurant Management Co., Ltd
Ran Ji tempeh fish hot pot
14
Chongqing Dragon's Edge Catering Management Co., Ltd
Longji Mountain Castle
15
Tang family restaurant in Nan'an District
Eight twins
16
Beibei District Liangfeng Ya Tofu Fish Restaurant
Sanxikou cool breeze tofu fish
17
Chongqing Xiongkun Trading Co., Ltd
Chen Wenjian
18
Chongqing Wangfeng Meat Industry Co., Ltd
Wangfeng Meat
19
Chongqing Spicy Gravity Catering Management Co., Ltd
Gold medal dry slip
20
Chongqing Guangxiao Tianxia Biotechnology Co., Ltd
Wang Bu pain
Medical services
21
Chongqing Shuangshi Motorcycle Manufacturing Co., Ltd
Double Lion
Means of transport
22
Chongqing Zuimei Dongshan Ecological Tourism Agricultural Development Co., Ltd
Tenchi Shou Island
Convenience food (tea)
23
Chongqing Wangfa Tea Co., Ltd
Wangfa Spring Xiang Night Moon
24
Chongqing Jiangjin District Chen Youliang Catering Management Company
Chen Youliang
25
Jiazheng Restaurant in Jiangjin District
Su Cao remembers the old white sand cheek noodles
26
Chongqing Hidden Han Food Co., Ltd
Implications
27
Chongqing Jincheng Industrial Co., Ltd
Yujin
Feed Seeds (Agriculture)
28
Chongqing Shuaike Food Co., Ltd
Shaw Five
29
Hechuan District Chen Luohan roasted wax shop
Chen Luohan
30
Chongqing Hechuan District Qujiang Peach Tablet Factory
Canal River
31
Yongrong Tea Factory, Yongchuan District, Chongqing
Yongrong
32
Chongqing Huicui Cultural Development Co., Ltd
Beauty
Clothing shoes and hats
33
Chongqing Qinding Agricultural Group Co., Ltd
Incense is bliss
34
Chongqing Xinjiabao Food Co., Ltd
Xin Jiabao
35
Chongqing Zhisheng Liquor Co., Ltd
Helicopter
wine
36
Chongqing Kaizhou District Fuyou Food Factory
Rich friends ice thin
37
Chongqing Wulong District Jiangkou Liquor Co., Ltd
Three Estuary
38
Chongqing Chuanjiu Food Co., Ltd
Kawahisa steamed duck
39
Chongqing Lidan Arts and Crafts Co., Ltd
Lighthouse caryophyllite weaving
Furniture (handicrafts)
40
Chongqing Dongyin Tea Co., Ltd
East India
41
Tao Er Restaurant in Shizhu Tujia Autonomous County
Linxi Tao two lamb button bowl
42
Shizhu Tujia Autonomous County Zhao's Peppery Shell Noodle Restaurant
Yang Zhaoying
43
Xiushan County Wang Pot Sticker Dumpling Shop
King pot stickers
44
Xiushan Wuling Wind Culture and Art Co., Ltd
Pot road
Building materials (stone carvings)
45
Youyang County Yuan Bee Industry Co., Ltd
Fan's honey
Convenience food (honey)
46
Chongqing Longtang Liquor Co., Ltd
Longtang Ditch
47
Kaixin Grains & Oils Limited
Red dragonfly
48
Tianfu Cola (Chongqing) Beverage Co., Ltd
Tianfu Coke
Beer drinks
49
Chongqing Yuchuan Tea Industry Co., Ltd
Purple Yun
50
Chongqing Claw Claw Catering Management Co., Ltd
Claw claws
The specific content of Chongqing's time-honored brand identification refers to the documents published by the Chongqing Municipal Commission of Commerce.