Scotch whisky tourism put up a flag marking the launch of groundbreaking attractions
EDINBURGH, Scotland, 3 September 2021 /PRNewswire/ -- Diageo Jonisan Is a new visitor experience on the eighth floor of the world's best-selling Scotch whisky, launched today in the heart of Scotland's capital
Johnnie Walker Princes Street, the eight-floor new visitor experience for the world’s best-selling Scotch whisky, has today been launched in the heart of Scotland’s capital city, Edinburgh.
Spent four and a half years preparing, Johnny King Street is the nucleus of Diageo's £185 million investment in Scotch Whisky Tourism, the largest single investment in scotch whisky tourism ever made
Against the backdrop of Edinburgh's iconic skyline, including the world-famous Edinburgh Castle, Diageo CEO Ivan Menezes and Johnny Ginja Prince Street Managing Director Barbara Smith raised the JohnnyGate flag marking the opening of the landmark building
<b>Ivan Menezes</b>, <b>CEO of Diageo</b><b>, said:</b> "This is a proud day for everyone.<b></b> Last year, John Ginni was celebrating founder John Walker's 200th year since his small grocery store opened, and today it opens the next chapter in this remarkable story. Prince Johnny's Street is a landmark investment in Scotch whisky and Scotland, setting a new standard for immersive visitor attractions. It celebrates Scotland's glorious heritage, our amazing whisky bartenders and moves into the future by engaging a new generation of consumers from around the world to experience the magic of Scotch whisky. "
Johnny Harvest Prince Street Visitor Experience:
Spanning more than 71,500 square feet, it elevates the concept of personalization to a level never before experienced by the world's Pinnacle visitors.
Visitors to the Johnnie Ghon Reaper Flavor Tour will tailor a wine to their personal flavour preferences.
With over 800 flavor combinations in the innovative distribution system, even if you visit Johnnie King Street once a day, you can get a different experience for more than two years.
The story of 200 years will be vividly interpreted by more than 150 diverse and talented new employees speaking 23 languages.
The cellar has become a true treasure trove of whisky, with some of the world's most unique whisky barrels slowly maturing, waiting for guests to taste.
Formerly a traditional department store with nearly 100 years of history, the building will house a state-of-the-art experiential retail space where shoppers can pick up rare and exclusive whiskies, fill their own wines and personalize them.
Johnny was awarded the Gold Award for Green Tourism from the very beginning of the opening of Prince Street, the highest honor for the sustainable development of tourist attractions. The complex includes roof terrace flowerpots that provide herbs for decoration and brewing wine, as well as sedum roof coverings and bird boxes to promote biodiversity.
On Prince Johnny's Street there are two world-class rooftop bars and a terrace with breathtaking views of the Edinburgh skyline, including the Explorers' Bothy Whisky Bar and 1820 Cocktail Bar, which serves 150 different whiskies, paired with a well-designed menu and each with its own culinary origins in Scotland
Johnnie King Street also offers its award-winning hospitality training courses for the unemployed at its Johnny Kingga Institute of Lifelong Learning, a building dedicated to contributing to the community and can also host events in a space that can accommodate up to 200 people
<b>Barbara Smith</b>, <b>Managing Director of Prince Street Johnnie</b> <b>Johanna</b><b>, said:</b> "We are delighted to be able to open the door to help revive the tourism and hospitality industry after 18 very difficult months. The stories of the world's best-selling whiskies are full of energy and imagination, and we've built a team that includes some of the most talented people in their field. We are now ready for visitors to begin the next chapter of how we are integrated into the fabric of Scotland's history and communities. ”
In 2019, the Scotch whisky industry attracted a record 2.16 million visitors, and the £185 million Tourism Investment Programme at Prince Johannga Street and Diageo aims to help reinvigorate the future of Scotch whisky tourism This investment includes transforming the winery visitor experience across Scotland, including Gran kunci, Krinilliki, Kadu and Kalila (Johnny's Lowlands, Highlands, Spencer and Isle of Ellie Winery), linked to Prince Johnny Gare, Forming a network of world-class attractions of Scottish length and width
Prince Johnnie Vincent Street will open to the public at 1pm on Monday 6th September Tour tickets start at £25 per person and include a 90-minute tour and three personalised Scotch whisky tastings (all tasting samples are carefully controlled in aggregate and non-alcoholic alternatives are available to all guests)
For reservations and more information, please visit For more information about Johnnie Ginga, please visit:
Ivan Menezes, Chief Executive, Diageo, and Barbara Smith, Managing Director of Johnnie Walker Princes Street, raise a Johnnie Walker flag to mark the opening of Johnnie Walker Princes Street set against the backdrop of Edinburgh’s iconic skyline, including the world-famous Edinburgh Castle.