Promote silk culture and appreciate paradise on earth. The 2021 China International Silk Expo, with the theme of "Silk Deer Oriental • Beautiful Life", was grandly opened from October 15 to 17 at the Hangzhou Wulin Star Expo Center (formerly Hangzhou Oxygen Old Factory), and the Hangzhou China Silk City, known as the "Silk Hundred Gardens", also made a heavy appearance. This is another immersive silk culture experience created by Hangzhou China Silk City after the Song Yun parade held during the 11th National Day, which can not only understand the past and present life of silk culture here, but also watch the wonderful Song Yun National Style performance on the spot, personally experience the traditional skills such as buckle making, fan character painting and writing, so that participants can further perceive the cultural connotation of Hangzhou silk while appreciating the beauty of silk.
Tracing back to the past and the present Dynasty, the traditional silk culture has been revitalized
"Silk sleeve weaving Ayaqua persimmon, Qingqi gu wine taking advantage of pear blossoms", silk culture has always been one of the representatives of Hangzhou's material culture. During the Silk Expo, the Silk Hundred Gardens exhibition area of Hangzhou China Silk City will perfectly restore the silk culture, and tell the silk charm of the hundred gardens in three chapters of "history", "modernity" and "future", from the legendary glory of the ancient Silk Road to the inheritance of modern silk culture, as well as the scientific and technological innovation of silk in the future, in this immersive silk culture wonderful experience, not only let the traditional silk culture revitalized, but also let more audiences see the beautiful Hangzhou culture through the silk culture.
In the entire exhibition area of the Silk Expo, the Hangzhou China Silk City booth representing the new national style belongs to the classic Jiangnan Chinese courtyard style as a whole, elegant and beautiful, stepping into the courtyard, it enters the "Silk Hundred Gardens", and what comes into view is a variety of silk products, not only the more common brocade paintings, silk scarves, cheongsam, but also the cultural and creative derivative crafts such as brooches, studs, handmade bags, etc., all-encompassing but without losing the graceful temperament.
Song Yun's style is just in time for the immersive cultural experience to shine
Nowadays, the traditional silk culture and the creative culture of the new era have been collided and integrated, constantly renewing new life, being endowed with deeper cultural self-confidence, and making the precious traditional culture bloom with new brilliance. In the exhibition area of Hangzhou China Silk City, in addition to appreciating the silk culture of Hangzhou, you can also watch the live performance of Song Yun - a group of Song Dynasty literati and scholars, taking advantage of the good time, dating friends, enjoying paintings, listening to the piano, tasting tea, and chanting poems together, in the form of performing arts revitalized by ancient paintings, showing a vivid travel map with unique Characteristics of the Song Dynasty, so that past visitors can immerse themselves in it and feel the rich Song Yun culture. "I didn't expect to see such a 'grounded' Song Yun performance at the exhibition site, and I was pleasantly surprised," said Song culture enthusiasts from Hangzhou who came to the exhibition, "Song Yun culture should be vividly displayed in front of everyone in a similar way, so that we can really see, hear, and understand the culture in it, not just from books." ”
In addition, a variety of Song Yun guofeng experience interaction also attracted a large number of visitors to the silk expo site to stop and linger. At the exhibition, Teacher Jiang Ming, the manager of the professional high-end tailor-made "Jiang's Cheongsam Commercial House" from Hangzhou China Silk City, personally attended the scene and carried out an exquisite display of disc buckle making skills. It is understood that teacher Jiang Ming, as the inheritor of Hangzhou's municipal intangible culture, has more than 40 years of Chinese clothing production craftsmanship, spares no effort in promoting traditional qipao culture and inheriting Chinese folk crafts, and is well received by all parties.
Zhu Fanghua, a senior arts and crafts artist who is committed to the innovation and research of fan brush flower and bird painting, also came to the exhibition site to show the audience the creation of fan face painting, bringing the traditional calligraphy and painting culture to the young people; the traditional Song Yun handicraft production team brought the interesting experience of tuan fan handicraft, and provided a limited daily limit of 10 tuan fan handmade experience material packs for the audience to diy experience, and can be taken away by themselves after the production is completed.
At the scene, there were also little sisters dressed in Hanfu who brought wonderful guzheng performances, Hanfu etiquette performances, and colorful national style Song Yun experience activities that opened the eyes of the exhibitors and threw themselves into it to feel the classical charm of traditional culture.
Technology imagines the future, digital empowerment lights up cultural life
In the "Silk Hundred Gardens" exhibition area of China Silk City in Hangzhou, a short film of Song Yun in the block played by a whole large LED screen attracted many exhibitors to stop and punch. "Hangzhou China Silk City block has created Hangzhou's first 'Silk Hangzhou' Silk Culture Digital Experience Hall, through AI interaction, animation display, special-shaped device projection and other modern technologies, to give traditional silk a new meaning, reproduce the former grand situation of Hangzhou silk, and provide the audience with an immersive silk culture digital experience space," the booth leader introduced, "In the future, we will also enable more beneficial collisions between tradition and technology through digital empowerment, and the future silk culture must be avant-garde and popular without losing its authenticity and original intention." ”
Under the meticulous planning and preparation of Hangzhou China Silk City Operation and Management Co., Ltd. and Changqing Street, a subsidiary of Gongshu District City Investment Group, the appearance of Hangzhou China Silk City at the China International Silk Expo can be described as an immersive experience that leads people to fully perceive silk culture, which not only opens a window for the younger generation to understand traditional silk culture, but also provides an opportunity for students to learn more and inherit the national style. Inheritance and innovation are always the ways to preserve culture, Hangzhou China Silk City is committed to promoting the high-quality development of the silk industry, focusing on Song Yun culture, so that more young people can join the team of cultural inheritance and protection.