Text/Figure Yangcheng Evening News all-media reporter Zhang Hao
From September 26th to September 28th, the fourth study and research activity of the third training course of the Guangdong Provincial Cultural Industry and New Media Youth Talent Training Base of Guangdong Province, sponsored by the Propaganda Department of the CPC Guangdong Provincial Party Committee and undertaken by the Cultural Industry Research Institute of Shenzhen University, was successfully completed in Shenzhen.
This learning and research activity invited a number of well-known cultural industry scholars and experts to give special lectures, visited and inspected a number of cultural enterprises in Shenzhen, and the trainees also made a mid-term paper report of the group.
As the highlight of this learning and research activity, the organizer also invited representatives of the first two sessions of students to carry out creative workshop activities with the students of the third phase to share and exchange experiences in media integration and cultural industry development, and collide with ideological sparks.
On the morning of September 26, Guan Ning, researcher of Fujian Academy of Social Sciences and executive editor-in-chief of Fujian Forum, Xie Xuefang, distinguished professor of the School of Humanities of Tongji University, Hua Jian, director and researcher of the Cultural Industry Research Center of Shanghai Academy of Social Sciences, and Shan Shilian, distinguished professor of Shanghai Jiao Tong University and director of the Department of Cultural Industry Management, and other well-known experts gave wonderful lectures to the students.
In the afternoon, the participants gave a mid-term paper presentation. On the 27th, the trainees visited and investigated Shenzhen Radio and Television Group, Huaqiang Group and Artron Group.
On September 28th, the Guangdong Provincial Cultural Industry and New Media Youth Talent Training Base held a creative workshop and exchange symposium, and the representatives of the third phase of students gave keynote speeches on the two themes of "Social Responsibility and Responsibility of New Media People in the New Era" and "Cultural Creativity in the Digital Economy Era".
"How the pattern of the media changes, in the end, we still have to rely on the main business of journalism"
In the creative workshop, Chen Wending, member of the Economic Committee of Southern Press Media Group, deputy secretary of the party committee and general manager of Southern Metropolis Daily, analyzed how Nandu came to the forefront of the country in terms of social and economic benefits, and decoded how to achieve profits of over 100 million yuan.
In his view, the transformation of Nandu Intellectual Media is mainly three priorities: one is mobile first, the second is data priority, and the third is user priority. "Now the operating model of Nandu has gradually become clear, news + government affairs + services + business, no matter how our business model changes, how the pattern of the media changes, the media ultimately has to rely on the main business of journalism, adhere to the transformation of intellectual media, and do a good job in the construction of communication power." Chen Wending said.
Zhou Haibin, deputy editor-in-chief of Shenzhen News Network, talked about some of the current chaos in local media integration with his own personal feelings, with the title of "Avoiding the Signs of InternalIzation in the Integration of Local Media". He believes that media integration and innovation should also be adhered to; heavy technology, but also have the right values; grasp traffic, but also pay more attention to the position in the user's mind; as the mission of the media, is three words: connection, service, guidance.
Yan Hai, Chief Technology Officer of Zhuhai Media Group and General Manager of Zhuhai Media Sunac Technology Co., Ltd., summarized and analyzed the role of technology in media integration with the topic of "Reflections on the Development Path of Media Fusion Technology". "Now that the mobile Internet has changed our news into a form, I believe that the next generation will definitely have more ways to use media news with the further development of wearable technology." Journalism is the essence, these forms, forms, the media should be ahead of technology. He said.
"If you want to embrace the market, try some new formats"
Zheng Tantao, chief operating officer of Foshan TV New Media and general manager of Foshan Eye-catching Technology Co., Ltd., analyzed some media transformation explorations of Foshan TV in recent years, especially the launch of a striking video APP specializing in Cantonese videos, and the current download volume has exceeded 8 million.
At the same time, eye-catching video began to do e-commerce based on the extension of content, creating a "eye-catching shopping" platform. "If you want to embrace the market, try some new formats." Zheng Tantao said.
Luo Lei, director of the all-media operation center of Zhanjiang Daily, took the example of Zhanjiang Daily's new media boosting Xuwen pineapple to analyze how Xuwen pineapple came out of the circle with the blessing of traditional media.
Chen Yulin, director of the Financial Business Enterprise Center of Guangdong Qingyuan Television Station, used Qingyuan Television Station as a series of reform and exploration of local media, seeking a characteristic path belonging to the transformation of local media.
Zhang Hao, visual director of Shenzhen Commercial Daily of Shenzhen Newspaper Group, took "Exploration of Explosive Models of Paper Media in the Era of Digital Economy" as the title, and he used a series of creative layout designs done by Shenzhen Commercial Daily to share that paper media can also do all-media explosive product exploration.
Digital culture has enabled the rapid development of cultural industries
Li Mingchong, Executive Director of Guangzhou Cultural Industry Research Center of Guangzhou Academy of Social Sciences and Secretary-General of Guangzhou Cultural Listed Company Industry Alliance, delivered a speech entitled "Development Trend of Cultural Industry Digitalization and Countermeasures of Guangdong".
He believes that digital cultural products have been integrated into our work or life, and it is precisely because digital culture has enabled the rapid development of the cultural industry.
How is the digitization of the cultural industry developing? In his view, first of all, we must increase the innovation of digital cultural content and cultivate original IP; second, we must pay attention to the cultivation of digital talents, which is completely different from traditional talents; third, we must accelerate the improvement of cultural industry services and the design of governance models.
As the representative of the third batch of students, Ren Kai, secretary of the Youth League Committee of Zhongshan Branch of Guangdong Radio and Television Network Co., Ltd. and general manager of the government and enterprise service department, took Guangdong Radio and Television Zhongshan Company as an example to introduce the main business, competitive situation, breakthrough measures and innovative summary of various business brands, and analyzed how Guangdong Radio and Television explored transformation.
The industry needs a large number of new talents who understand publicity, operation, management and culture
Subsequently, the three participants also held exchange seminars. At the symposium, Chen Wending said that now the media, especially the institutional media, are in transition, the transformation process needs to be continuously learned, Guangdong Province's cultural industry and new media youth talent training base is a good platform, the development of the cultural industry and new media combined, the current entire industry is indeed the need for a large number of new talents and cadres who understand publicity, operation, management, and culture.
Shi Xiangdong, director of Shenzhen News Network Media Co., Ltd. Two Micro Mobile, also had a deep feeling, he said, at that time our topic was "Guangdong-Hong Kong-Macao Greater Bay Area City Culture Index Research", when we got this topic, people were stupid, thinking that a group of people engaged in media should come to do academic research, and felt very painful. Later, we slowly found that we changed our brains very well, and finally through the research of this topic, we also gained a lot.
"I think whether it's media people or new media people, in this great era of change, you have to change your brain as soon as possible." Shi Xiangdong said.
Yang Yu, director of the Advertising Operation Center of Shaoguan Radio and Television Station, also lamented the great changes in the media and the difficulty of reform, "There is really a sense of panic in the ability." He believes that traditional media can only attract audiences by innovating in products and systems, and training courses are also the places to cultivate innovative talents in this regard.
Wang Rui, assistant to the president of Southern New Media Co., Ltd., general manager of the strategic development department and general manager of the administrative human resources department, shared with everyone the transformation exploration of the southern new media company, the transformation to a newer and more Internet-oriented direction, and he also warmly invited the trainees to go to its company to exchange and learn.
"Not all those who are engaged in cultural industry and new media can become students of Guangdong Province's cultural industry and new media youth talent training base, but those who become students of this base are excellent cultural industry and new media practitioners." Professor Zhou Jianxin, dean of the Cultural Industry Research Institute of Shenzhen University, quipped that he hoped that the young talent training base of the cultural industry and new media in Guangdong Province could become the "Whampoa Military Academy" in the cultural industry and new media, and through this platform, everyone would increase their knowledge, exchange ideas and form friendships.
As the organizer of the base, the Cultural Industry Research Institute of Shenzhen University will continue to strive to innovate practices and cultivate young talents in the new era under the leadership of the Propaganda Department of the Guangdong Provincial Party Committee of the Communist Party of China. (For more news, please pay attention to Yangcheng Pie pai.ycwb.com)
Source | Yangcheng Evening News Yangcheng Pie
Editor-in-charge | Wu Flaw