2019-10-18 16:50
In late October, it is the best time to taste crabs. In recent years, the true and false Hairy Crabs of Yangcheng Lake on the market have made it difficult for consumers to identify, which has added annoyance to foodies. The new retail benchmark once again took the lead and said no to the chaos in the industry with practical actions.
It is understood that Hema signed a strategic cooperation memorandum with the Yangcheng Lake Hairy Crab Association this year to supply authentic Yangcheng Lake hairy crabs for box users across the country. At the same time, it has also excavated many niche hairy crabs with regional characteristics to enrich consumer choices.
"Each hairy crab has been clearly arranged, the Hairy Crab of Yangcheng Lake is like a fake Yangcheng Lake Crab, and the Xinghua Red Cream Crab and the Qinhu Crab have also made clear identification, so that consumers can clearly understand consumption and do not have to worry about spending high prices to buy counterfeit goods." Wan Jiugen, an expert in the procurement of Hema aquatic products, said.
The reporter saw in the Hema Nanjing Sun City store that the Hairy Crabs of Yangcheng Lake sold by Hema were all wearing the 2019 version of the regular crab buckle, which was displayed separately in the aquatic products area of the store. On the side, Xinghua Hong cream crab, Goseong Lake hairy crab, carmine hairy crab also have clear and unambiguous name, weight and price identification, customers can distinguish between different categories of hairy crab at a glance.
Compared with 3 pairs of female crabs, Yangcheng Lake hairy crabs are 99 yuan a piece, Xinghua Hong cream crabs are 49.9 yuan a piece, and Qinhu Lake crabs are 59.9 a piece, and the price advantages of the latter two are obvious.
Wan Jiugen, an aquatic procurement expert at Hema, said that customers will become more and more rational about the consumption of hairy crabs. From the perspective of merchants, in addition to ensuring the supply of authentic Hairy Crabs in Yangcheng Lake, fresh buyers around Hema are also actively exploring good crabs in the region, such as Gucheng Lake Crab in Nanjing, Jiangsu Province, Xinghua Hong cream crab and Qinhu Crab in Taizhou, yellow river crab in Xi'an, etc., all of which have good quality and attractive prices.
Good crabs don't need to wear vests under the guise of an impersonation. High-quality hairy crabs can also be sold at a good price, which is recognized by the public. For example, the "crab" named because it can climb over the crab on the spawning road of the migration is fat and strong, and even attracts Shanghai diners to drive to Taizhou to taste.
Liu Shengbing, head of aquatic product procurement in Hema Nanjing, introduced that the best selling crab in Nanjing is the hairy crab of Goseong Lake, accounting for nearly 40%; It is followed by Qinhu Crab and Xinghua Hongjiao Crab, surpassing the hairy crab of Yangcheng Lake.
"This year, Hema reached a cooperation with the Taizhou base to introduce Qinhu crab to the new retailer Chao for the first time. Next year, we will deepen cooperation, starting from crab seedlings, to promote the fine breeding of upstream crab farmers to ensure the quality and taste of crabs. Liu Shengbing said.
In Xi'an, in order to allow local consumers to eat more fresh hairy crabs, Hema also found free-range crabs in the Yellow River wetland for users in Xi'an Box District. It comes from the wetland on the south bank of the Yellow River to cultivate lotus root, and the hairy crab and lotus root symbiosis in the lotus pond are favored by the public.
Hairy crabs with regional characteristics will usher in more opportunities to emerge. Access to new retailers has also allowed crab farmers to see the potential to become bigger brands.
"Sell good crabs clearly and win consumers through quality and price," Mr. Fan, a supplier partner of Hema and the head of the Qinhu Crab Base in Taizhou City, told reporters.
As a benchmark for new retail, Hema takes the lead in saying no to the industry chaos of hairy crab impostors, and standardizes the sale of hairy crabs by example. On the other hand, Hema is also actively helping some niche hairy crabs to "go out", promoting regional agricultural products to expand their national influence on the new retail platform, while also enriching consumer choices.
Editor-in-charge: Li Wenyao