In 2014, Chen Annie's girlish heart began to sprout in the business world.
"Sorry, I Only Live 1% of My Life" After the Weibo explosion, chen anne's remaining 99% of her life began under the operation of various parties. In just two months of its launch, the Kuaikan comics have been downloaded more than 2 million times, and have been ranked first in the total free list of the app store several times.
Seven years later, with those who hold "Zhiyin Comics" all day long, indulging in the fantasy of blood and beauty in the two-dimensional world, the middle two teenagers have become adults, the consumption discourse power is increasingly aggravated, the "money path" of the two-dimensional market is bright, and the major comic APP has followed a lot of light, and it is undoubtedly one of the most typical ones.
In August, QuickWatch announced the completion of a $240 million funding round, not only the platform's largest fundraising to date, but also a new fundraising record for the comics industry. Interestingly, looking at the social platform, the focus of many comic fans is on the word "quick look", which has to start from more than half a month ago, on August 5, quick look comics announced that it was officially renamed "quick look".
Although fans do not understand it very well, in fact, a comic platform has removed the word "comic", and there seems to be another deep meaning behind it.
Is comic drama a new thing?
Before August this year, Chen Anne had not posted her own news on Weibo for almost half a year. In the past month, the rhythm of Chen Anne's comeback has accelerated significantly, the atmosphere on social networks has been heated, and the next thing is easy to do, but this time she is not ready to draw comics, and plans to change her career to "comic drama".
It is not difficult to see that Chen Annie has high hopes for this "comic drama" that ordinary people have listened to, and at the quick-look press conference on August 5, it took her 20 minutes just to explain the definition and prospects of comic drama. Chen Annie, who draws comics, is also from the media, and it is true that media people are best at inventing new terms.
In fact, comics are not a new species, unlike anime, the first time paper people stiffly moved in the screen should be in 1960, when the dynamic comics were more as a form of presentation to reshape the new film and television style, for example, the Marvel TV animation "The Marvel Super Heroes" produced by Marvel in the 60s had a large number of comic drama factors.
By 1980, the BBC-produced TV series "Jane" directly combined dynamic comics with live-action appearances, and to this day, the integration of comic factors into film and television dramas is still regarded as a fresh style of fans. For example, Inception's promotional film "The Cobol Job" directly uses comic strips, accompanied by sound effects and simple camera movements.
China is no exception, Tang Dynasty's "Strange Hero a Branch of Plum", Penguin Film and Television, "Skyscraper" produced by Simulcast Media, and iQiyi and Huanrui Century's "Ultimate Notes" have all tried to insert comics. By the time of this year's "Long Song Line", the second episode featured a 32-second long animated comic sequence.
In addition to the drama side, the form of dynamic comics was once popular with "folk masters" because the production technology requirements were not so high. On the B station, there is a dynamic comic "One Punch Man" produced by UP, and the popularity of the word of mouth even overwhelms the serious drama, and the highest episode of the play is as high as more than 1 million. When it came time to watch, the dynamic comic was upgraded into a "comic drama". I have to admit that in the era of short videos, comic dramas do have the possibility of going out of the circle, and Chen Annie's dedication to comic dramas can be described as crazy.
According to the official data of Kuaikan, Kuaikan has invested 200 million yuan in comic dramas, and more than 3,000 new comic rights and interests have been added. At the press conference in August, Quickwatch took advantage of the heat to release more than 150 comic dramas. Frankly speaking, the comic drama did not disappoint Chen Anne at the beginning.
Up to now, the quick-watch comic drama has been played 1.5 billion times on the whole network, "The War of the Past" has been played tens of millions on Douyin, and "The Thing in the Palm" and "Erha and His White Cat Master" have been on Weibo several times as soon as it was launched, and the latter's hot search topic has been read by more than 180 million. However, the prospect of watching comics may not be as clear as it seems.
At least until the concept of comic drama appeared, dynamic comics have been sought after by the giants. Tencent, iQiyi, Youku, B station and other video platforms have been launched on the dynamic comics are not a few, "Psychic Princess", "Emperor Side", "Douluo Continent" and other IP have been moved to the screen as paper people.
It's just that the definitions are different, such as Tencent called anime comics, iQiyi called light comics, Youku called comics, and cat ears are audio comics. It's quick to watch, and this time it becomes a comic drama. Pan Heng, CEO of Hangman Culture, has publicly described the grand situation of dynamic comics on the video platform to the media: "Two-thirds of the animation channels of iQiyi, Youku and Mango TV are dynamic comics. ”
Simply on the admission time, quick to see is up early in the morning, catch a late set, and do not preemption.
Is it time for comics to "catch up"?
Since watching the power comic drama, the first large-scale circle on the social platform is because of a popular Novel of Jinjiang, "Erhe and His White Cat Master", from the fixed file time to the painting style voice actors have really brushed a sense of existence on Weibo hot search. At a time when the beauty culture is popular, any little wind and grass can cause the carnival of rotten women.
From a certain point of view, the comic drama surfaced at this moment and really "caught up" a good time. This year is a year of great ups and downs in the delay drama, in April, "Mountain and River Order" just led the delay in the jianghu, Douban score of 8.6, the cumulative playback of 130 million results made the "delay reform 101" in the second half of the year excitedly eager to try.
Unfortunately, the day did not go according to people's wishes, in August, the "Mountain and River Order" was removed from the shelves and then put on the shelves, and several waves of operations on the shelves and then removed from the side indicate that the delay dividend has come to an end. In the second half of 2021, several delayed dramas that fans were waiting for have also disappeared, and the "Hao Yi Xing" adapted by "Erha" has been stillborn several times.
"Kill the Wolf", which is also adapted from the original author IP of "Mountain and River Order", has also been driven by the marketing number many times to "the princes of beacon theater", and fans have waited for the airborne landing again and again, but in the end they can only return home in frustration. The enthusiasm of fans waiting for the next delayed drama is immeasurable, according to the "2021 Latest To Be Broadcast Drama Boom Index List" released by Detaven Film and Television, the top of the list is "Hao Yi Xing".
But now, seeing the collective silence of the delay drama in the second half of the year, the emotions of the rotten women have nowhere to pin, coincidentally, the comic drama has turned out. Although the comic drama does not completely rely on the Beauty IP, there are all kinds of signs that the Rotten Woman is supporting the sky of the comic drama.
As a new generation of comic drama platform, looking at the comic drama section of quick look, the six comic dramas in the "selected area" are all beautiful works, and the "hot list" is also half of the american dramas, "Hao Yi Xing" has been missing for a long time, and the original "Erha and his white cat master" Has been searched for three times, and it is still the opening advertisement of the fast look platform. According to the survey, a total of 18 Jinjiang Tanmei authors such as Shui Qiancheng, Huai Shang, Wu Zhe, and Luye Chizuru have now become "guests" in the fast-watching comic drama business.
If there is no delay in adapting the drama to satisfy the fans' beautiful hearts, the commercialized comic drama will not be the next new choice for rotten women. In the world of entertainment, it seems that as long as anything related to the beauty of the culture can quickly capture the pocketbook of young people in a short period of time, outside the drama, there are too many circles that rotten women can flock to.
Admittedly, the original circle naturally comes with its own traffic. Before the comic drama, the radio drama is a good example, according to the statistics of the Douban group, the cat ear radio drama tip list has been fully attacked by the Tanmei IP, and the broadcast volume of the radio drama "Magic Road Ancestor" is as high as 30 million, in addition to more than thirty yuan of paid purchases, the tip alone has accumulated more than 6,000 times. 729 Sound Factory's "Kill the Wolf" released derivative crowdfunding, and raised more than 7 million in 3 days.
The ambition of the comic drama is obvious, if not completely out of the circle, at least to copy the glory of the radio drama. In this process, IP is very important, and it is also very important to add a lot of "voice" to the male god of the original circle, such as "Erha and His White Cat Master Zun" in a certain file, the head voice actors Jiang Guangtao and Chen Zhang Taikang directly transitioned the traffic of radio dramas to the comic drama circle.
At the quick-looking press conference, the emergence of several domestic loudly and excellent studios 729 sound workshops, photosynthetic building blocks, Bianjiang studios, and Beidou enterprises also indirectly confirmed this point. Idol voice actors such as Yang Tianxiang, Jiang Guangtao, Bian Jiang, Ajie, and Gu Jiangshan blessed the Beauty IP, and as soon as they opened their mouths, they could stimulate the adrenaline of rotten women.
There is no doubt that the traffic background of the comic drama is worth affirming. But there is also a problem in front of us, the traffic of the original circle is too tempting, no matter which party wants to share a piece of the pie, film and television dramas, radio dramas, animations, and now there is a comic drama, even if the large IP pool can not withstand such a crazy food.
The data shows that there are more than 80 Yumei IP that have sold film and television copyrights. At the end of last year, Tencent Video, Station B, iQiyi, and Youku released a list of domestic animation films in 2021, delaying a total of 11 animations. In addition to the "Mountain River Sword Heart" that has been broadcast, Tencent also has "Magic Road Ancestor" and "Silent Reader"; Station B has taken over "Blessings of Heavenly Officials", and these several just happen to have dramas and radio dramas.
A fire, on a three-pronged approach, TV series, anime, radio dramas are all repeated, many times even the voice actors are the same batch of people, it is difficult to imagine, fans really will not aesthetic fatigue? After watching the drama, chasing after the drama, and buying the radio, how much patience can I leave for the comic drama?
As you can imagine, not a lot.
Can comics make comics explode twice?
An interesting phenomenon is that the source of the content of the comic drama does not seem to have much to do with the comics. Public data show that in the 150 comic dramas that quickly watch will be launched, 80 of which are novel adaptations, and the original comics account for only about one-third of the comic dramas.
To be honest, Quick look's place in the comic book industry has always been there for all to see. According to the data report released by Bone Duo, summarizing the amount of collection, comment volume and popularity, at least 80% of the domestic head comics are concentrated in Quick Look; coincidentally, in the subdivided comic industry, Fast Look has been in the first place in the industry for a long time.
But why do you have to turn around and "borrow grain" from the online literary circles? Frankly speaking, the quick-looking comic IP is somewhat of a double day of ice and fire. As far as the platform comic list is concerned, there are basically no new faces in the top ten, and 70% of the comics in the top twenty were serialized three years ago. The comic book market is not only fast-looking.
Tencent Animation's "Little Red Lady fox demon" began to be serialized on the platform in 2013, and "Under One Man" was in 2015. The demonic "100,000 Cold Jokes" and "Town Soul Street" are from 2010. The old comics have been reclaimed by capital, and the new comics are even more unaffordable.
To take a more realistic example, on the Tencent Animation Weekly Monthly Ticket List, the top of the weekly monthly ticket list in 2019 often reaches 50,000, the average value in 2020 is about 30,000, and in 2021, this average figure will drop to about 10,000 to 20,000.
Since 2018, when Tencent Animation was exposed to the arrears of the author's remuneration, domestic comics have uncontrollably entered a turning point.
In the "China Animation Industry Report" released by iResearch in 2018, the content market size of online animation has experienced explosive growth in several years, from 620 million yuan in 2012 to 14.16 billion yuan in 2018. But under the pomp and circumstance, the comic circle complained.
The dispute between Xia Da, the author of "Long Song Line", and his old owner "Summer Island" has not ended from 2016 to 2021. In 2018, Bighorn was also exposed to arrears in manuscript fees, according to incomplete statistics, the number of comic CP owed reached more than 30, with a total amount of more than 2 million yuan. Over the years, the conflict between the platform and the cartoonist has not been broken, and to this day, the 6 head authors of Summer Island have gone 5, and the only one left is the boss himself. When I quickly watched the announcement of the platform remuneration, I was also publicly questioned by a group of authors on Weibo.
Looking through the entire comic market, the landlord's family is running out of surplus food. The comic drama waiting to be fed not only cannot count on the comic IP, but also has to turn back to "feed back". It is reported that in the five comic dramas released by Quick Watch, "Raising Enemies for Trouble" and "Things in the Palm" have added more than 2 million new fans to the comic and platform, and the other three "Lady's Survival Rules", "Sculpture" and "Dumb Slave" have also brought more than 600,000 new fans.
In terms of income, some media statistics have shown that the comic drama related to "Raising Enemies" has increased the revenue of the comic by 324%, and "Sculpture" has unexpectedly led to an increase of 1158% in the monthly income of the original comic. From this point of view, there may be some understanding of why Chen Annie attaches so much importance to comic dramas. But can comics save a languishing comic? At the source, the answer may still be verified.
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