On August 5, "Hey, let's create something fun!" "The 2021 Quick Look Product Upgrade Conference was held in Beijing. At the meeting, Quick Look Comics was officially upgraded to Quick Look, and a new product video comic drama was launched. Next, Kuaikan will continue to deepen the ecology of Guoman and create a creative community where "super new Z generation" gathers.
Chen Annie, founder & CEO of Quick look, launched the "Double Billion" creation support plan at the meeting, which will invest 1 billion yuan to support original comics in the next 3 years, and invest another 1 billion yuan to participate in the production of comic dramas with partners. At the same time, Kuaikan also provides community users with a training plan from newcomer creators to human creators, "so that creation can happen better in Kuaikan".
<h1 class="pgc-h-arrow-right" data-track="80" >1, the whole network plays more than 1.5 billion, and the fast watch accelerates the videoization of the industry</h1>
With the advent of the video era, users have put forward more diversified needs for quick viewing - comics + video.
All along, Quick Look has been based on the industry as an innovator. In 2014, Kuaikan led the industry into the era of comics through the innovation of strip comics; today, Kuaikan launched a new product comic drama, promoting the comic industry into the video era.
Chen Annie said that video comics are the key business of Kuaikan in the future, and it is also an important step for Kuaikan to promote the comic industry into the video era. In the past 119 days, Kuaikan has spent 200 million yuan to form a professional comic drama producer team, created the largest comic drama manufacturing workshop in history, realized all its own IP dramas, and added 3,000 comic drama rights.
At this conference, Quick Watch released 150 comic dramas, which covered categories such as youth campus, urban reality, aesthetic pure love, ancient fantasy, easy healing, juvenile blood adventure, suspense plot and so on. The quick-look comic drama brings together 47 top cartoonists at home and abroad, such as Han Xu ("With You Again"), *Kid Age ("Heartbeat"), KULA ("Poor Father and Daughter"), Inuichi ("Stars in Me"), Huai Shang ("Breaking clouds 2 Swallow the Sea"), Wu Zhe ("Saye"), meat bun does not eat meat ("Erha and His White Cat Master"), chendong ("Sacred Ruins"), Flying Fish ("The Emperor of the Ancient Gods"), and 14 platinum god writers such as Huai Shang ("Breaking the Clouds 2 Swallow the Sea"), Wu Zhe ("Saye"), Meat Buns Don't Eat Meat ("Erha and His White Cat Master"), Chendong ("Sacred Ruins"), Flying Fish ("The Emperor of the Ancient Gods"), and Jing Wuzhi ("Taikoo God King"). Shui Qiancheng (188 series) and 25 well-known writers at home and abroad.
China's top voice actors also participated in the production, 729 Sound Workshop, Photosynthetic Building Blocks, Bian Jiang Studio, Beidou Enterprise and other well-known domestic voice actor studios participated in the production of comic dramas, and Yang Tianxiang, Jin Xian, Jiang Guangtao, Bian Jiang, Chen Zhang Taikang and other top CVs participated in dubbing.
The comic drama meets the entertainment needs of young people at present: comics become videos, free hands; full video production, watch anytime and anywhere; restore comic storyboarding, original; 3 minutes in a single episode, the rhythm is not dragged. In order to encourage more creators to devote themselves to comic drama creation, quickly see the launch of the comic drama creation support program. Quickwatch plans to invest 1 billion yuan to make comics, which is expected to bring 300 million shares to creators.
Chen Annie said that the future of quick look will adopt a comic + short video two-wheel drive model, and the combination of the two will definitely rub out a different spark. "In just 2 months since the comic drama was launched, our entire network has played more than 1.5 billion, and even some comic dramas have been on the hot search of Douyin and Weibo as soon as they started broadcasting." And within the app, for the first time, our comic drama has surpassed the comic of the same name. ”
In addition to video comics, QuickWatch has launched more than a dozen film and television animation projects. Among them, the four animations of "Super Cube", "Someday Become a Princess", "Sweet Bite Marks", and "Mountain God and Little Jujube" were released for the first time; 8 live-action film and television projects were launched this year, including "Former War", "Fancy Farming Beauty Man", "Koi Club", "We Are Three Points Cooked", "Where Is the Big Baby", "The Will To Go Out", "Protect Our Big", and "Sheep in Wolf's Skin".
<h1 class="pgc-h-arrow-right" data-track="79" >2, quickly look at the first platform of tamping down the national comic</h1>
As the founder of the national comic ecology, in the past six years, Kuaikan has rapidly risen to become The largest comic platform in China, with more than 40 million monthly active users, exceeding the sum of the second to sixth place in the market, with a market share of more than 50%, which is a veritable "first platform for national comics".
At this press conference, Chen Annie answered the three questions that the industry is most concerned about: When will National Comics catch up with Japanese Comics? Can the author of the national comic make money? When will Guoman go global?
(1) When will Guoman catch up with Japanese manga?
Chen Annie believes that the quality gap between national comics and Japanese comics is essentially a problem of exploration and cultivation of cartoonists.
In the magazine era, the number of Chinese cartoonists was seriously insufficient compared to that of Japan; and the traditional magazine model was too inefficient in the production of manga content.
In order to solve this problem, Kuaikan has established a content industrial production system, which is divided into three echelons, namely UGC content, potential comics and head works, which together constitute a set of precision-operating pyramid models:
Through UGC submissions, Quick Look has improved the efficiency of industry operations, shortened the editing work of traditional magazines that has taken several months to one day, and lowered the threshold for comics to enter the industry. At present, the number of registered authors of Quick Look exceeds 100,000, which is 20 times that of the magazine era.
Take a quick look at cultivating potential national comic authors through the Internet + offline model. Through initiatives such as KK Academy, cartoonist campus activities, strip comic contests, creator salons, etc., Kuaikan has recruited a group of potential creators to help them achieve career upgrades from newcomers to cartoonists.
Quick look at the first data + content dual drive, screening the strength of authors; quick look also pioneered the national comic author producer + agent model, to provide them with the national comic author producer + broker service.
Quick Look wants to make "cartoonist" a dignified profession.
In fact, in terms of market size and digitalization, Chinese comics have surpassed their Japanese counterparts.
(2) Can the author of the national comic make money?
Quick look has established a sustainable development system for creators and promoted the establishment of a diversified income model for national comic authors. In the past, the main source of income for cartoonists was the fee, but now it also includes more than ten sources of income such as animation film and television, content payment, advertising, membership, book publishing, virtual cards, and IP derivatives. In the past three years, Kuaikan has issued a total of 780 million yuan to authors, sold 3.25 million books, 60 animation film and television projects, and authorized more than 300 IP licenses. The platform has given birth to a number of head authors with an annual income of more than 5 million, and achieved an average monthly income of 53604 yuan for its signed authors, making the thesis of "drawing comics = generating electricity with love" completely become history.
Looking at it doesn't stop there. In 2017, Kuaikan took the lead in proposing the 3S plan in the industry, announcing that it would provide 500 million yuan of support for creation in the next 3 years, and provide creators with commercial medical insurance, annual physical examination and other benefits, so that cartoonists can become a secure profession. In 2021, while exceeding the previous 3S plan, Kuaikan announced a new round of 3S plans, and Kuaikan will invest 1 billion yuan in the next three years to support more original comic works.
Chen Anne said that in the next stage, Kuaiguan wants more authors to afford to buy a house.
(3) When will Guoman go global?
With the development of the industry, more and more overseas users are also fascinated by Chinese comics.
Quick look has established a national comic system to help Chinese comics go global. Chen Annie believes that it is quick to see the mission of shouldering the country to go to sea. Since 2018, we began to explore the national comics to go to sea, and by 2021, the business will mature, and the "Columbus" plan will be released, and the national comics will sail overseas. At present, the influence of National Comics in the world has been revealed, and the content distributed by Guoman alone has covered 70 global distribution platforms, translated into 12 languages, covering 200 countries and regions.
In the future, Kuaikan will further grow into a global comic platform for global incubation, global distribution and global development, so that more global readers will like Chinese comics.
Chen Anne said that the cultural industry is a soft pillar of a country. "It's hard to make chips, but it's correct and important; to do national comics is to make cultural chips."
<h1 class="pgc-h-arrow-right" data-track="63" >3, quick to see brand upgrades, to create a "super new Z generation" one-stop entertainment platform</h1>
Quick Look has become a gathering place for "Super New Generation Z".
"Super-new Generation Z" refers to the younger generation born after 2000, who are introverted and enthusiastic, culturally confident, and spiritually "wealthy" generations, who are not only willing to consume, but also willing to create.
In Quick Look, The ultra-new Z generation uses interest tags to post, use people to set up labels to expand the column (Note: that is, request to expand the list of friends, equivalent to the meaning of making new friends), in order to better undertake their cultural entertainment needs, on the day of the conference, Quick Look announced that "Quick Look Comics" was officially upgraded to "Quick Look".
Chen Annie said at the press conference that creation is by no means the exclusive of a few people. Love can be created, interest can be created, life, is also a kind of creation. With 200 million young users gathering and precipitating in Kuaikan, Kuaikan is forming a unique super-new Z generation community culture: creating high-quality comic reviews has received 5 million likes, editing comic videos has received 27,000 likes, self-made audio fandoms have received 1,000+ reviews, and writing comics and humanities have received 3,000+ collections. They also spontaneously formed interest groups, which have accumulated tens of billions of hits so far, of which the "star" tag has been viewed more than 2.7 billion times, the "fan" tag has been viewed more than 15.5 billion times, the "comic" tag has been viewed more than 19.5 billion times, and the "voice-activated" tag has been viewed more than 4 billion times. Looking at the next step will be to further focus on community content and launch a series of support plans.
This means that Kuaikan will not only be a comic platform, but a new content ecology covering comic dramas, comics, film and television dramas, communities, peripheral derivatives, games, and offline experiences. At the press conference, "Quick Look Comics" was officially renamed "Quick Look" and launched a new version of Quick Look 7.0 to create a "super new Z generation" one-stop entertainment platform that truly covers online and offline, connects virtual and reality.
"We want to quickly see the spiritual home of the ultra-new Generation Z." Quick look founder & CEO Anne Chen said.