Shopee, the southeast Asian pilot e-commerce platform, announced that it has jointly launched the "Yangfan Plan" with Su Yan to create a triple gift, providing special rights including commission-free and hands-free cash fees, direct delivery of advertising fees and Shopee's five major operational supports, helping more Chinese e-commerce sellers and cross-border e-commerce sellers easily enter the Southeast Asian market.
Lightly packed, the sword points to the new blue ocean of Southeast Asia
In recent years, the domestic e-commerce market is saturated, more and more merchants began to look for new opportunities, Southeast Asia as the "Belt and Road" national policy under the first stop of the Maritime Silk Road, with cultural and geographical proximity and other advantages, has become the first choice for Chinese sellers to broaden the field of trade and explore overseas markets. With the spread of the epidemic globalization, the cross-border e-commerce industry has also suffered turmoil, and cross-border e-commerce sellers whose exports are mainly in Europe and the United States have been hit harder, and many companies have also set their sights on Southeast Asia.
Launched on October 20, 2021, the "Sail Plan" will provide three major benefits for new stores, aiming to support new sellers in an all-round way and maximize the convenience of new sellers and new market development:
Join hands to help break through against the trend
Shopee and Ms. Su Yan have maintained a friendly and close strategic development relationship. As a shopee quality service provider partner, Su Yan can provide a set of information to open 27 full-site and fast entry channels, is the only partner that can provide a fast store, and has also won Shopee's "Best Partner of the Year", "E-commerce Education Quality Demonstration Enterprise" and "National Consumer Satisfaction Product" in 2020 and 2021. The "Sail Project" will undoubtedly be the beginning of Su Yan's strategic cooperative relationship with Shopee.
Mr. Liu Jianghong, General Manager of Shopee's cross-border business, said that as a platform, Shopee believes in the power of connection and cohesion more than anyone. Cross-border e-commerce is not only a business in the context of the global fight against the epidemic, but also a bridge for regional cooperation and mutual assistance. Under the consumption gap caused by the epidemic, Chinese merchants will seize more opportunities while connecting with each other with a strong supply chain. Together with Su Yan, we hope to bring multiple supports to Chinese merchants, help business recovery during this extraordinary period, and sow the next spring with each other."
Su Yan also said that the cross-platform and cross-regional ecosystem built for a long time can greatly reduce the cost of Chinese sellers going to sea to expand, and the strategic cooperative relationship we have concluded with Shopee, the supporting resources and services provided, and a series of special support and rights are willing to serve as the east wind for Chinese sellers to open up new markets, so that Chinese cross-border business enterprises and individuals can also buck the trend under the general trend of the spread of the global epidemic.
Shopee has been growing at a high rate since its inception. In 2019, its total order number for the whole year reached 1.2 billion, an increase of 100.5% year-on-year, which proved the status of Southeast Asia's pilot e-commerce platform. Based on the highly differentiated Southeast Asian market, local operations have always been The core competitiveness of Shopee to maintain a leading position. At the same time, Shopee relies on mobile, social and celebrity drainage strategies to gain popularity among Southeast Asian consumers. According to App Annie data, in 2019, Shopee won three championships in the total number of shopping apps downloaded in the Southeast Asian and Taiwan markets, the average number of monthly active users, and the total length of Android use.
For Chinese merchants, Shopee's cross-border team not only creates one-stop cross-border seller solutions, providing solutions such as SLS logistics services, small language customer service and payment guarantee, but also provides customized incubation paths, SIP shrimp skin international platform, SKS shrimp skin net red marketing and other value-added services for different types of sellers, helping Chinese sellers to easily reach the Southeast Asian and Taiwan markets.
As a high-quality demonstration enterprise and consumer rest assured brand, Su Yan has been committed to providing high-quality and safe cross-border education for 4 million core users around the world, but also adhering to the concept of "everyone can learn", has successively launched cross-border business supporting resources, value-added services and other products, connecting global business opportunities for 900,000 Chinese cross-border business enterprises and individuals, and escorting them to the sea. The Sail Project, which partnered with Shopee, is an important part of its Growth Plan for Southeast Asia.
* The final interpretation of this event belongs to Shopee and Su Yan