The Chinese Cultural Center in Paris launched the theme exhibition of "Zhejiang Vernacular Architecture"
From October 12th to 19th, the Chinese Cultural Center in Paris, together with the Department of Culture and Tourism of Zhejiang Province and the Institute of Cultural Relics and Archaeology of Zhejiang Province, jointly launched the French version of the cloud exhibition "Home in the Green Mountains and Green Waters: The Beauty of Zhejiang Architecture". The exhibition was launched simultaneously on the center's official website and social media platforms such as WeChat public account, Facebook, Twitter, Yingge, LinkedIn, and YouTube, covering about 280,000 visitors and receiving more than 10,000 interactions.
The cloud exhibition is divided into five parts: "Meet under the eaves", "Born to the Sea", "Jiangnan Water Town", "Miao Family" and "Mountain Forest Farming", through micro-videos, knowledge cards, fun puzzles, VR virtual technology and other ways, leading The French audience into Zhejiang, "Seven Mountains, One Water and Two Fields", feeling the diverse natural environment and rich cultural character of Zhejiang. Highlights of this exhibition: First, optimize the promotion method according to the characteristics of different platforms, such as the center's official website adopts the way of publishing a brief introduction, electronic picture display board and cloud exhibition link for overall push, while the social media platform splits the elements in the exhibition into small units and pushes them step by step. The second is to enrich the exhibition content, dig deep into the theme connotation, expand the content by consulting a large number of text and picture materials, and each post focuses on explaining a knowledge point in an in-depth and simple way, deepening the impression of online audiences on each kind of building, and helping online audiences understand the historical allusions, cultural connotations, and construction processes of various ancient buildings in Zhejiang. The third is the integration of culture and tourism, with architecture as the carrier, to comprehensively display the rich cultural and tourism resources of Zhejiang Province, such as "Ninghai, the hometown of ancient opera stage culture", "China's Five Fishing Villages" - Wenling Shitang Xiaozhen Village, the world-famous "Slate Town" - Wenling Xinhe Changyu Town, "the cover of China's Jiangnan" - Nanxun Ancient Town, "The Last Jiangnan Secret Place" - Songyang Folk Residence, "One of China's Three Great Covered Bridge Towns" - Qingyuan, "China's Wood Carving Town" - Dongyang, etc.
Meet under the eaves
Dongyang Lu House
The harmonious beauty of Zhejiang's green mountains and waters and ancient buildings is like heaven. The buildings with different styles on different landforms of "mountains", "seas" and "Ze" reproduce the concept of life in Zhejiang for thousands of years. Whether it is the pink wall Dewa living in jiangnan, the deep houses and large households that have lived in the middle of Zhejiang for generations, or the rammed earth mud houses hidden in the rolling mountains, or the wild stone fortress built by the sea, it has become synonymous with the "home" of the hometown, silently guarding the appearance of the original home in our hearts.
Night view of 100 buildings in Nanxun Ancient Town
The cloud exhibition series of posts are deeply loved by the majority of netizens, and many netizens say that the natural and humanistic beauty of Zhejiang is desirable. Aganon said: "Zhejiang is an extremely beautiful place, not only the beauty of ancient and modern architecture, but also a symbol of prosperity and culture, but also full of nature's magic, is a valuable natural heritage. Ginger said: "The theme video perfectly shows the heartbeat and soul of the ancient villages in Zhejiang, and I look forward to traveling there." "Every day I marvel at the reports and pictures about China. I can't wait to continue to explore the cultural and tourism resources of China's provinces online, and if the epidemic improves, I hope to travel to China in 2023. We would like to thank the Center for sharing this. Chinese culture blogger Chrissy commented: "If conditions allow me to live in China, I hope it is in Zhejiang!" Carmen sighed: "China is really a beautiful country." ”
Facebook "Wenling Shitang Xiaozhen Village" post
Facebook "Zhejiang Stone Window" post
Facebook "Little Lotus Manor Forest" post
Part of Instagram is displayed
Netizens have praised their favorite building types and enthusiastically left messages. Monique is very fond of the Aoi of the Ninghai Ancient Theatre Stage, she said: "The Aoi of these stages is magnificent, a valuable architectural heritage, a pure aesthetic enjoyment. Driner said: "I like the stone windows in Zhejiang architecture, they are like doors and dripping beasts, they are my favorite when I appreciate architecture." Christine, who was also attracted by the stone window, commented: "The stone window is full of symbolic art. Gayane, who recently won the "Water Cube Cup" Chinese Song Contest in France, prefers Xiaolianzhuang in Nanxun, saying: "My favorite motto of Chinese is 'out of the mud without staining, Mao Qing lian without demon'. Ginger, on the other hand, was very fond of Nanxun's Hundred Houses, saying: "This place is beautiful and unique, and I like the elegant weeping willows and the hundred lanterns that illuminate the river. He also likes the Qingyuan Covered Bridge in another message: "These covered bridges have beautiful and exquisite structures, and their structure is not only for the purpose of sheltering the wind and rain, but also has unique aesthetics." I love the stories of these bridges, they are so special. Natalie recalled: "When we traveled in Guilin, we also saw similar covered bridges, which was really beautiful! Pierre quipped: "Qingyuan's covered bridge is very gorgeous, when can we remake a "Covered Bridge Dream" here?" After reading the post in the Flower Hall of Dongyang Shijiazhuang, Franz exclaimed: "I am so lucky to be able to read the cultural history of Dongyang wood carving on the main page of the center!" ”
(Source: Chinese Cultural Center, Paris)