In 1928, in the world's first sound animation "Willy Steamboat", Mickey Mouse officially appeared on the silver screen, and this friendly image quickly swept the world and gained our love. This winter, instead of flying to Disney, you can meet Mickey and his friends at Chongqing MixC and get up close and personal with Disney's classic image.
On December 26, 2020, MIXC brought Disney's classic image Mickey Mouse to Chongqing, and Mr. Zhao Dan, General Manager of Chongqing MixC Management Center, and Ms. Bai Xue, Deputy General Manager, lit up the Christmas lighting device, opening a happy curtain of exclusive Mini Disneyland. In the evening, the children of the Dancing Saint Blue Children's Choir wore Christmas costumes and sang in unison, pure and ethereal children's voices plus the most sincere wishes for the Christmas season with unique voices; and the Christmas songs and dances customized for the "Mickey and Friends" mall special exhibition ignited the enthusiasm!
The "Mickey & Friends" mall special exhibition will last from December 26, 2020 to March 8, 2021. With Mickey Minnie as the main element, different theme exhibition areas are set up. The special exhibition gathers a variety of friends' social lifestyles: beauty social, subculture cool culture, foodie invincible trend, happy game game game... Together, they form four punch points that are "beautiful", "cool", "eat" and "play".
The shopping mall exhibition combines the unique cultural elements of Chongqing, reinterprets the traditional culture with ingenuity, and integrates the local characteristics of Sichuan and Chongqing, which makes people feel very friendly at the same time: the mysterious joy garden in the South District City Square has attracted a large number of Disney fans to take photos and punch cards; Mickey has entered the countryside and played a small game that no one will play with the people of Chongqing - "Stone Scissors Papak", reminiscing about the childhood fun; Mickey and his friends also went to the authentic Dongzikou hot pot to experience the authentic food culture of Chongqing at close range. Pass on the red and lively New Year's wishes. There is also Disney's official Mickey pop-up store, a selection of Disney genuine peripheral products waiting for consumers to buy!
Accompanied by joyful cheers, Mickey and his friends break the dimension with fairytale beauty and meet you in the MixC, starting a fun journey with an art installation! Chongqing MixC shows Chongqing from action: it is not only committed to making the commercial shopping experience to the extreme, but also has a deeper understanding of humanities and arts. Different from the public's traditional understanding of art in the past, such as niche high-cold, esoteric and inaccessible, MixC takes "childhood memories" and "Chongqing characteristics", which are closely related to the city and people's lives, as artistic themes. When the special exhibition of "Mickey and Friends" shopping mall was launched, it also truly made art life a way of life and integrated into the daily life of the people of Chongqing.