The domestic luxury mid-level car market has always been dominated by the BBA, and each replacement of these three models will cause a strong response from the market. At the same time, when one of the models is replaced, it means that sales will briefly surpass the other two competitors.
In the current pattern, the Mercedes-Benz C-Class has just completed the replacement, sales have increased a lot, and the topic of the network and terminal sales have proved the success of the new Mercedes-Benz C-Class. The sporty BMW 3 Series has also been replaced last year, and the redesigned model is already being tested. Although the change in the front face design is slightly controversial, it is believed that with bmw's brand power, it will still be a "true fragrance" scene when it is launched.
The Audi A4 still flaunts itself in the market with sports, but the market tells us that being too sporty does not impress most consumers. Moreover, foreign media previously said that the new Audi A4 will be built using the MQB platform of Audi A3, is it true or false? Let's move on.
#谣言! But it can be a good thing for consumers
Previously, foreign media reported that Audi's new generation A4 will be built using the MQB platform of Audi A3, and abandon the current MLB platform. This move will save Audi 1 billion US dollars in research and development costs, as the most important model of the Audi brand, Audi A4 sales in the world, accounting for about 20% of Audi's sales, if this is the case, it can indeed bring good resource savings to Audi, but whether users can accept it is really difficult to say.
Just recently, the directors of Audi Technology R&D revealed some relevant information about the new generation of Audi A4 in an interview with foreign media. It said that there were previous media reports that the news that the new generation of Audi A4 was built with the MQB platform was not true, and Audi officials have determined that the new model will continue to use the higher positioning MLB platform to create a new generation of Audi A4 models. The new model will be officially launched in 2023, and will be equipped with a new generation of fuel engines, and the overall performance will be more powerful.
But even so, after the Mercedes-Benz C-Class has completed the replacement, and the new BMW 3 Series model has been tested in the time stage, the new generation of Audi A4 will not be launched until 2023, and the delay in time also means that the sales of the current Audi A4 model will decline. Perhaps only increased terminal discounts can maintain model sales, but this may be good news for consumers.
#末代A4将更强大
Judging from the disclosed information, the new generation of Audi A4 will be the last product of the internal combustion engine sequence. The new generation of Audi A4 will also continue to be equipped with fuel engines, and gasoline and diesel engines will still be available worldwide. Audi's technical research and development director said it would be Audi's best engine ever, with new engines starting production in 2025 and ending out of the market in 2033.
The engine will also be paired with a 48V light hybrid system, and a PHEV version will also be introduced, with a more powerful battery pack system, so as to ensure that the new car can comply with the current stringent emission regulations. Judging from these data, it is boldly speculated that the new generation of Audi A4 models will be equipped with the power system of the current model in the early stage, that is, it is still the EA888 engine series, and in the medium-term revamped model, it may be equipped with a newer version of the last engine and launched in 2033.
That being said, judging from the drawings currently exposed, the changes in the appearance of the new generation audi A4 are not so amazing. In other words, the new generation of models still continues the design concept of the current model, but has made changes in the details of the front face and rear. Moreover, Audi is known as a "lamp factory" after all, and the new car has also brought new changes in the light group part. But as far as the information we know so far, the new generation of models in the part we can see, there are not too many surprises. But officially because of this, we can look forward to what Audi calls the best engine performance of all time.
#全新 the "Vorsprung 2030" strategy and ushered in the era of full electrification
At the same time, it was officially announced that Audi will fully enter the era of electrification. According to the information in the "New Energy Vehicle Industry Development Plan (2021-2035)" released by the state at the end of last year, it has been officially determined that new energy vehicles will continue to be the main development idea in the future, and the rise of a large number of new energy enterprises in the past two years is caused by the trend.
In this battle, we have seen more and more traditional enterprises officially blow the "clarion call". Mercedes-Benz has officially launched its own EQ pure electric series, and has covered a number of mainstream car series. With the gradual improvement of the product matrix, in the near future, the entire Mercedes-Benz series will be dominated by pure electricity.
Although BMW is currently mainly based on oil to electricity products, although it is a transitional period, BMW's electrification route in the future is also very clear. With the gradual mass production and launch of BMW i series products, BMW has also officially determined that it will launch 25 new energy models by 2025, and 12 of them are pure electric models.
Audi also released the Vorsprung 2030 strategy in August this year, which made it clear that Audi will start fully production and manufacture of pure electric models from 2026 and stop the production of conventional fuel engines in 2033. But it has to be said that in terms of current performance, the sales volume of Audi in the pure electrical products launched by BBA is the worst, which also shows that the launch of emergency products in order to seize the market will indeed not be favored by users.
Although the new strategy clearly feels that Audi is lagging behind its competitors, Audi still expects to create a truly revolutionary intelligent ecosystem, which will provide users with an intelligent and visual driving experience, and develop around the theme of automatic driving and pure electrification.
summary:
First of all, from the controversial part of the new generation of Audi A4 on the architecture, we got a lot of information, such as the development of the life cycle of the Audi A4 fuel version. Secondly, around this topic, Audi officially disclosed a lot of specific time nodes about the brand's comprehensive transition to electrification, such as the full manufacture of pure electric vehicle models in 2026 and the cessation of fuel engine production in 2033.
But even so, it can still be seen that in the German luxury brands, audi's pace is still relatively slow. It can also be predicted that in the next few years of electrification wars, the Audi brand may still lag behind Mercedes-Benz and BMW.