If you're also a regular live streamer, here's a small question: Is it not enough to just give a gift and then listen to the anchor say thank you, or to make a statement in a dense barrage that is likely to be ignored? Do you want to have a more interesting and intimate brief relationship with your streamer, like playing a game together?
That's exactly what Brainhouse Technology wants to do. They designed a large-scale live interactive game called "Interactive Party", players can not need to download the game client deliberately, just need to send a designated bullet passcode on the live platform, send free or paid gifts, you can directly participate in the game that the host is playing, play a role.
In the case of Princess Defense, a game in Interactive Party, the anchor is tasked with going to the balcony as a "knight" to pick up the princess, while viewers in the live room can enter the game and fall from the sky. The anchor must catch the audience and build them into a "human ladder" to climb the balcony. Viewers can also transform into divine beasts to collide with the anchor, or transform into cannonballs to collide. If the anchor can hold the princess within the specified time, the anchor wins, and vice versa, the audience wins.
Princess Defense
This is just a small scene in Interactive Party, in addition to games such as Stealth Battle, Spells, and King of the Beasts. Anchors can not only play with their own fans, but also take them to play PK with other anchors, forming a "large group fight" of two teams of people and horses, and a game can have tens of thousands of people participating.
Interactive Party game selection interface
This month, "Interactive Party" has conducted directional tests on "Tooth, Bucket", B Station, and Kuaishou, and invited dozens of anchors to participate, including both large anchors with heads and small anchors with an audience of only 100 people. Wang Qiang, CEO of Brainhouse Technology, said that from the feedback point of view, no matter how many people there are, everyone's game experience is very good.
In terms of gameplay, the game mechanics of Interactive Party are actually very simple. Wang Qiang believes that this game experience is very similar to "playing mahjong". "Every year when I come home during the Spring Festival, everyone will play mahjong with their parents. But is playing mahjong interesting in itself? not necessarily. What really appeals to you is the joy of facing the unknown with your family and friends. ”
Incognito Battle
The first round of directional testing has ended, and Wang Qiang revealed that the income of basically every anchor participating in the game has doubled by 4-5 times. "But what makes more sense for us is the barrage data. In fact, only about 30% of people are willing to fire bullet screens in live broadcasts, but we have activated more people who did not fire bullet screens, so that they can make sounds more than once. ”
In the live broadcast room of the 38 anchors participating in the test, the average weekly single hour of the barrage volume increased by 1917%, while the average single hour of the segment increased by 1803%, and the average weekly single hour of gift income increased by 461%, and the average weekly growth of the single hour of the same period increased by 484%.
Wang Qiang said that from a technical point of view, the difficulty of "Interactive Party" access to various live broadcast platforms is actually not large, but the game itself has some technical difficulties to overcome - live broadcast plus games, "delay" problems need to be solved.
"We're going to go through some gamified design so that the audience doesn't feel that there's a delay in between." For example, if you send a tornado, the screen will indicate that the tornado has been sent and is on the way, or send a small shell that flies in a parabola to make up for the delay. This feeling is similar to sending gifts in the live broadcast room before, after you send them, even if the anchor has not received it, the animation effect will play immediately, so that you do not feel the delay. Wang Qiang said.
Brainhouse Technology plans to officially launch "Interactive Party" before the Spring Festival this year, which will cover most live broadcasting platforms, and every anchor can easily open the game. Wang Qiang said that he is not in a hurry to consider revenue, but it is possible to participate in the tip sharing in the game in the future.
Wang Qiang has more than ten years of experience in the field of games, and has worked for HUDSON, a veteran Japanese game manufacturer, participating in the publication of "Bomberman", "Adventure Island", "Bubble ⻰" and other works. Wu Hao, another founding member of Brainhouse Technology, is known as Tooth, and was once named the 2017 Outstanding Male Anchor of Tooth.