I don't know how long you haven't been to the old-fashioned department store, the first floor of luxury goods and jewelry, the second and third floors of women's clothing, the fourth floor of men's clothing, the fifth floor of children's clothing.
Only selling goods, the age of the building is at least more than ten years old, and when buying clothes, you also need to open a list first, and then get the service desk to pay for it.
Some time ago, I heard the news that "the last Hualian commercial building in Beijing closed its store" and went to visit, and visited several old department stores nearby.
Find the building, more depressed than you remembered.
In addition to the flow of people, one of the biggest changes is that in these long-standing department stores, the salesmen have been unified into aunts who are 40 or 50 years old.
I still remember that in the zero years, behind the various counters of department stores, there were more young salesmen with foreign fashion, just like the millions of fans in "Pink Girl".
Miss Department Store, that was once an enviable glamorous job. In the example sentences of the dictionary revised in 1998, it will be written like this -
"Zhang Hua was admitted to Peking University; Li Ping entered a secondary technical school; I worked as a salesman in a department store: we all have a bright future."
Department store ladies step on small high heels, deal with international brands, and their hairstyles are either big waves or waves.
The clothes are bright and bright, and the slip dress is casually worn.
Looking back at those TV dramas during the millennium, the roles who work as department ladies are all hot and bold, fierce, and think more than anyone.
These qualities are put into the present, and the good villains can mix with a "big heroine".
01
Young people will always pour into the most emerging industry, and the current Internet industry is like the department stores of that year.
Don't underestimate the status of department stores, imagine that it was an era when female stars were "rustic".
In 1992, the first LV store in China was stationed at the Peninsula Hotel Wangfujing in Beijing.
Those luxury brands and foreign brands in department stores are not known by ordinary people, and domestic stars know but cannot get clothes.
In 2005, Gao Yuanyuan, who went to walk the red carpet in Cannes, could not borrow a big-name dress, and could only find a domestic designer to customize several sets before leaving.
Qin Hao, who went to Cannes in the same year, said that he only had 200 yuan in his pocket and could not afford to buy good clothes there.
Nowadays, the days when any little idol is fully armani, I didn't dare to think about it at first.
When a department store with thousands of brands is recruiting salesmen, it is natural to have the confidence to choose.
Young and beautiful girls, especially those who are smart and clever in appearance and aesthetically dressed up.
This is in line with the image that brands want to create for themselves, as well as the impression of ordinary people on brightly lit department stores.
A pair of tender eyes Maggie Cheung, before her debut as a salesman.
It was also after this that the star scout handed over the card of the economic company.
Quite a few people should have heard that the 87 version of "Dream of the Red Chamber" selected actors is to first pick temperament and then train acting skills.
The actor Cheng Mei, who plays Yuan Chun, was a salesman in a shopping mall in Nanjing.
The noble concubines in the play may be more rich, but Cheng Mei's modern clothes look like this.
Compared with Maggie Cheung, her appearance is more square and gentle, but the corners of her eyes are also slightly upturned.
You can almost imagine that two girls like this should fit at different counters in a department store.
Cheng Mei is like a clerk behind the jewelry counter, gently and softly introducing which one is better to the young couple who choose newlywed gold jewelry.
And Maggie Cheung is like a brittle-talking shopping guide in a fashion store, confidently praising customers for being really beautiful after wearing small skirts.
The charms in "Pink Girl", as a sales clerk at the cosmetics counter, are more flattering and bolder in appearance.
Ordinary people dare not try the spring-type large roll, the black eyebrows on the top, with a red lip red skirt.
Compared with Ha Mei, who likes Japanese and Korean culture and dresses up very fashionably in the play, it is completely different.
In "The Happy Life of Poor Mouth Zhang Damin", the second sister-in-law Mao Shasha sells cosmetics in Languang Mall.
The first time I met my parents before I got married, I was scared by the Zhang family of seven, who were crowded in a small broken house deep in the alley.
It was raining heavily that day, and the inlet of the alley was blocked by a dead stray cat, and the ground was full of mud.
Mausa wore orange shoes, a pearl necklace, a red top with a polka dot pattern, and an orange umbrella with a corresponding color.
Stumbling and screaming into the leaking house.
Zhang Damin, who has no land at home and is anxious about how his brother will live after marriage, commented on Mao Shasha with dissatisfaction, "This face is enough to be demon."
The little sister in the family saw that the second brother had brought back a foreign sister and frowned disapprovingly.
But the old lady of the family looked at the smiling daughter-in-law in a daze.
While holding up the basin and receiving the leaking water on the roof, he asked Mao Shasha whether she was wearing a short skirt and whether her legs were cold.
Her brightly dressed clothes seemed out of place with the gray family.
The glamorous role of the sales lady is like a projection of ordinary people's desires for a materialistic life in a series of dramas.
Around the turn of the millennium, it was a period when Chinese and foreign goods began to flow widely.
People know in their hearts that they will not be able to become the customer who can carry a bag and pick leisurely in the mall for a while.
So the sales ladies became the best objects of imagination, they were often from ordinary backgrounds, but they walked in the brilliant department stores, dressed in novelty, and appeared generous and confident.
Those goods that ordinary people have never heard of, the salesmen can tell.
Zhang Xiaoou in "Year after Year"
Their salaries may be good, but after work, most of the glitzy salesmen will carry their bags back to the small gray-walled houses.
The young girls form a fantasy between a tall building and a bungalow.
02
In film and television dramas, the attitude of others to the sales ladies is often complicated.
Envious and jealous, inferior and contemptuous.
And the origin of all these emotions stems from a trait that has been scolded many times - worship of gold.
Thousands of fans often put the fishing for the golden turtle in their mouths, and in "Poor Mouth Zhang Damin", the eldest brother asserts "demon" as soon as he looks at Mao Shasha.
Niu Li played a Jin Di who sold shoes in a department store in "Men Are Not Difficult to Marry".
A colleague introduced her to a wealthy Hong Kong businessman, and after hooking up, she took a rich businessman's car to work every day after her husband went out.
One day, when the husband was carrying his son and riding a bicycle, he happened to crash into the car that was about to pick up Jin Di, and the husband looked embarrassed, pulled the corner of his clothes to wipe the headlights of the collision, and said, "I will wipe it for you."
The rich businessman was talking to Jin Di on the phone, complaining that he had been hit by a man who was very poor at first glance.
Jin Di was still smearing her red lips on the other end, while shouting angrily, "Let him pay, he can't afford to pay his wife."
I didn't know that the poor man was his husband.
The colleague sold a pair of shoes that could not be sold to a countryman who had entered the city at a high price of six or seven hundred.
Her first instinct was to ask, "How did you seduce people into buying it?" ”
The stereotype of worshiping gold is both true and untrue.
The truth is because there are not a few people like Jin Di who want to climb high branches when they work, and they practice what is called "the charming eyes of the world of flowers and flowers".
In the play, she also "lived up to expectations" to abandon her family, carrying Versace's fiery red bag and running with rich merchants.
It is not true because the word "worship" always stigmatizes the efforts and ambitions of small people.
Everyone remembers the charms of the people, remembers that she wandered in the bar, and pursued a millionaire, a beautiful and powerful character
Few people remember that she was still a shanghai drifter who had suffered hardships.
The obsessive father is a teacher, and the sister is a strong woman like a man's wife, a traditional conservative family.
Only she envisioned the fashion city, drifted in Shanghai for five years, and worked as a waiter, model, and secretary before becoming a cabinet sister.
Her family felt that she was humiliated, counting her down" Have you ever calculated how many jobs you have changed?"
The first thing I said after seeing her in Shanghai was", "Daddy is still angry with you."
Now, she will also be scolded by the dog's bloody head.
"What fashion is popular, that is not an industry that ordinary people can enter, and girls should take the exam as a teacher."
No one remembers, and the fans also frowned and confided that their golden sentences and words were realized after suffering losses.
No one will remember that this person who hangs up the rich merchants every day, for his own principles, refuses to drop the diamond king lao wu.
At the end of a play, most people will only remember this beautiful, charming and amorous department store lady, hanging a whole drama of the golden turtle son-in-law.
Only the character herself remembers that the dream in her heart has always been "the dragon and phoenix among people, and the hero among women".
People envied her because the dream of dressing and eating seemed to be right in front of them and at their fingertips.
When standing in front of them, I always worry that I am cowardly and ignorant of the rules of the materialistic world.
People also despised her, laughing at the capital in their hands that sold beauty and attached themselves to the powerful, and after all, they were not their own.
In the end, everyone knows in their hearts that even the glamorous department store lady is still a little minions in the tide of the times, bullied and no one cares.
And the means that this society leaves for the class transition of the little minions are often not much choice and are not so decent.
03
In the film and television dramas around the turn of the millennium, the department store ladies are not only fashion icons, but also often the "big understanding" in that drama.
They had seen the big boss with the oily hair, leading three little girls to buy diamond rings in a week.
A poor college student who had seen his pants grind out of a thread gritted his teeth to buy a pair of leather shoes for the haunting bar singer.
I have seen a couple dressed in plain clothes, holding their hands in front of the counter for a long time, and finally buying a lipstick that symbolizes the gift of wedding anniversary.
Department store ladies may not look through the social situation, but at the beginning of the century when some people became rich overnight and some people were poor for life, the position of department store salesman allowed them to see through a hundred embarrassments and ugliness in front of money.
In "Year after Year", the youngest daughter Zhang Xiaoou was interested in new things when she was young.
The brother-in-law wore a suit home, and the other children all chased after him and shouted "fake foreign devils", but Zhang Xiaoou reached out with great interest to wipe the material.
My sister-in-law thought that she would choose Chinese major if she liked literature, but she cut through the cracks, and the little adult said, "We must consider what kind of major is good for finding a job and making money."
After graduation, he even quit his job at a state-owned company and applied for a job as a waiter at a large hotel because he "earned money" for that job.
Later, he transferred to Lufthansa Mall as a salesman and accountant.
It is reasonable to say that Zhang Xiaoou should be the one who worships gold the most, dreaming that he can earn ten thousand yuan all day long.
But when the brother-in-law of the upstart gave her a necklace, Xiao Ou couldn't help but lose his temper and bard with him.
"This chain is too expensive, my neck is thin, I can't afford to wear it."
"My college professor only earns one hundred and twenty yuan a month, which is not enough for you to spend a day, don't you think it's unfair?"
When the hotel foreman was in charge, I saw the lady who accompanied the wine being drunk and vomiting again and again in the toilet.
He sighed vigorously and questioned the friend of the pastimage lady: "In the hearts of you people, they are still human beings, just a commodity."
Of all the miss department stores, I like Zhang Xiaoou the most, although there is not much ink on her in the play.
Because she is an ordinary person who loves money and is tangled.
She went to study a driver's license for the sake of fashion and skipping class, although there was no car for her at home; there was a little bit of vanity, wanted to earn money, wanted to live a fashionable life, but could not bear the humility of being oppressed.
I look forward to becoming rich, but I can't help but cry out for the poor.
At the same time, as a film and television role, Zhang Xiaoou has a side that surpasses ordinary people and may not be so real:
Sandwiched between high society and ordinary life, you can still maintain your dignity and self-confidence.
I am not anxious about not being able to achieve a rich life, but I am also uneasy about the status quo, and I still want to work hard and work hard, earn money and earn money again.
Film and television works always like to exaggerate the two qualities of the department store lady.
Or, like a million charms, exaggerating her ability to play with the rich side, and avoiding talking about the suffering and sins of the little people.
Or, like Jin Di, exaggerate her money-worshipping, carefree side to contrast the upward struggle of other characters.
One praises wealth, one hates wealth.
It's not so much a trait of a department store lady as it is a common trait that all little people envy and anger at the same time in the face of money.
Now when you search for the role of the salesman in domestic dramas, you will find that their image is mostly bound to the domineering, the poor and the rich, and the earthy atmosphere.
No longer the confident and clean, foreign and fashionable characters around the turn of the millennium.
In similar plots, this truth is repeated over and over again:
"Are you a cow?" The cow is the brand, not you, are ordinary people who can't make a lot of money, what good confidence you have is superior. ”
"If you want to be a worker, lower your eyebrows and be nice."
Then arrange a righteous rich man to come out and punch the salesman who has not weighed his position in the face.
Who are the confident and foreign characters assigned to? Naturally, it is distributed to female entrepreneurs and strong women.
Last year's remake of the new version of "Pink Girl", officially titled "The Ideal Life of Love", the role of the millions of fans is called Wen Ruxue.
She wore a wide-shouldered black suit and appeared with the domineering momentum of "no one loves the old lady".
It is no longer Wan Ling, who has been groping and fighting from her hometown to Shanghai and cannot escape being despised and despised, but a female boss who is majestic as soon as she appears.
Also, if the character of the millions of fans is still a cabinet sister, it is estimated that no one will believe it.
"Little salesman, how dare you be so arrogant."
"Self-confidence shines, of course, is the aura that strong women can have."
After all, this year, young "sales ladies" are staying in the live broadcast room of the online store, when a small anchor broadcasts to two or three o'clock, but also worry about sales.
The era of being a salesman and being able to move towards a "bright future" has finally passed.
The atmosphere that ordinary girl also deserves to have the temperament of "big heroine" gradually fades.
Zhang Xiaoou's temperament and self-confidence have become a luxury, and those who work hard to live in the churning river can only see endless anxiety.
The glamorous department stores are out.
The illusion of young people "picking the stars with their hands" was also shattered.