Finger-sucking chicken is KFC's most distinctive product and a killer product against other fast food.
Its founder's name was Harlan Sanders, an American.
He worked as a painter, a firefighter, sold insurance, and worked as a soldier. I have been working professionally, but my life has not been rich.
When he was 40 years old, Sandoz opened a Cobin gas station in Kentucky, because there were many people who came and went to refuel, and most of them were hungry after long journeys, Sandoz had an idea, make some convenience food, is it possible to make a little more money if I need to provide?
Sanders' cooking skills have always been good, and his wife has praised him. As a result, Sandoz introduced the prototype of the KFC fried chicken that later swept the world. Because of its delicious taste and unique taste, it soon received praise from guests, and even those who came later did not come to refuel, but admired for fried chicken.
Sanders' intention was to expand the gas station's business by selling fried chicken, but before long, the reputation of fried chicken far exceeded that of gas stations. Due to the increasing number of people eating fried chicken, Sandoz simply opened a Sandoz restaurant across the road, specializing in his specialty , fried chicken.
Sandoz operates while carefully researching the special ingredients of fried chicken. By 1935, Sandoz's fried chicken was so famous that even the governor of Kentucky loved it.
Ruthlessly destroyed by World War II and the introduction of gasoline rationing during the war, Sandoz's gas station was forced to close, while the road where the restaurant was located became a highway and had to be closed.
Sanders, back to the poor man he once was.
Sanders was 65 years old and was dependent on his $105 a month in relief. But Sanders didn't bow to reality, he started his own second venture; with a pressure cooker, drove his old Ford back on.
For two years, along American highways, every restaurant peddled his recipe for fried chicken. If they like it, they sell them the concession and give them the method of frying. Rejected 1009 times, finally in the "1010", got a "okay" answer.
In 1952, Salt Lake City's first licensed KFC restaurant was established, which was the beginning of the world's restaurant franchise.
His success is undoubtedly in the face of the 1009th failure, and the secret of success is three words "do not give up".
In life, it is never too late to work hard at any time. At the age of 65, Sanders can still give up his dignity to face 1,009 failures and thus achieve his career.
Some people say, don't give up knocking on the door easily, success will be on the next knock, smiling and greeting you. But there are a few people who dare to face failure, and can get up again and again when facing failure. When we fail, we can always find countless excuses for ourselves and let ourselves give up with peace of mind.
People who see a smile are undoubtedly successful, if we can all face 1009 failures, then how good will we be?
