Jimu news reporter Zou Hao
Video clip Peng Liu Liu
Correspondent Li Kangle Chen Que
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The interior design with simple connotation, the splendid and atmospheric silk sand painting, the ingenious cultural and creative products, the novel and interesting animation exhibition... On May 19th, the 2021 Graduate Design Exhibition of the School of Art and Design of Wuchang Shouyi University was grandly opened, and more than 300 sets of more than 1,000 works were "submitted" by 305 graduates of five majors: visual communication design, product design, environmental design, landscape architecture and animation, which attracted praise from teachers and students.
The theme of the graduation design exhibition is "Metamorphosis Season 4 - Infinite Innovation", and there are many kinds of works, including advertising, packaging, cultural and creative design, traditional craft design, interior model, landscape belt, animation short film, furniture model, product appearance design, etc. The work combines elements such as innovative creativity, composition design, color matching and so on, and is a magnificent display of the graduates' four years of learning.
On the opening day of the exhibition, a group of sand paintings of the "100th Anniversary of the Founding of the Communist Party of China" created by filigree enamel technology attracted everyone's attention. This group of works was completed by teacher Chengqin under the guidance of the students, using the filigree enamel process to outline the images of the Yellow Crane Tower, Jianghanguan, Tiananmen, the Great Wall and Huabiao with copper wire, and then filled with colored sand, with bright colors and atmospheric composition, intended to present the 100th anniversary of the founding of the Party, expressing the love of teachers and students for their families, schools and patriotic aspirations.
Another group of "New Youth Red Culture Series Brand Creative Design - Packaging Design" with the theme of "Red Yan'an" is also eye-catching. Zhou Yuhan and other students took the local elements of Yan'an characteristics such as paper-cutting, five-pointed star and sun as design elements, and created a series of packaging illustration logos such as "Yanchuan Apple", "Yimeng Mountain Treasure" and "Jinggangshan Honey Grapefruit", highlighting the characteristics of Yan'an and red culture.
The students' various cultural and creative products combined with hubei local characteristics are also full of creativity, "Talking about Wuhan" series of cultural creations, combining Wuhan dialect with shadow puppetry elements, "you are so smart and awake", "that's the thing", "pinching white" A classic dialect makes people feel like it.
"Jingmen Qujialing Agricultural and Sideline Products Packaging Design", "tailor-made" special packaging gift boxes for Qujialing characteristic agricultural and sideline products and derivative design, so that visitors directly called "really beautiful, want to move home!" ”
"Qianjiang dialect culture and derivative design" for the crayfish customized exquisite packaging, and derivative design of crayfish dolls, keychains and other cultural and creative products, large round crayfish doll Q cute cute, let people love it... A variety of cultural and creative products make local culture "alive", and also make the cultural story behind it more concrete, life-like and functional.
Dong Lu, the head of the school's visual communication design major, guided the students to complete the "Hong'an Collection of Agricultural and Sideline Products Packaging Design", which selected the three most representative Hong'an specialties of sweet potatoes, peanuts and large cloth, and designed the "potato one potato two", "magic pen peanut" and "cloth Shenghui" cultural and creative brand special packaging gift boxes, which made people fall in love with it.
Hu Yuxia, dean of the School of Art and Design, praised the students' ingenuity and creativity, saying: "The theme of the graduation exhibition is set as 'transformation', which means that after four years of learning and growth, the students have finally 'turned into butterflies'. In the graduation design, the students based on professional characteristics, excavated local cultural elements, looked for beauty, discovered beauty, and enjoyed beauty in the creative process, and used their works to convey the growth and transformation of the university in the past four years. I hope that after the students go out of the campus, they can continue to seek change, innovation and breakthroughs on the road of art, serve the local economic development with what they have learned, and let the youth leap and the creativity shine. ”
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