On July 18, China's high-end women's wear brand NEXY.CO (Naiko) ushered in the second brand day. It is understood that the annual theme of this year's NEXY.CO (Naiko) Brand Day is "Zhimei Exploration". Since the launch of the first brand day of Chinese fashion brands on July 18, 2020, NEXY. CO (Naiko) decided to continue this extraordinary event, defining July 18 every year as an important festival with a sense of ceremonial and commemorative significance exclusive to the Ladys, in order to pay tribute to the independent, confident, intellectual, and elegant attitude of Chimei women.
(NEXY.CO spokesperson Wang Luodan performs capsule series)
Released the Orchid Capsule Series - using flowers as a medium to interpret the connotation of contemporary Zhimei women
The indifferent, flexible, timeless and noble orchid is the "brand flower" of NEXY.CO (Naiko), and the unique wisdom of the orchid not only represents the tone and spirit of the brand, but also reflects the character will of contemporary intellectual beauty.
This year's NEXY.CO (Neko) Brand Day features orchids, perfectly illustrating the brand's unique elegance. During this year's Brand Day event, the orchid capsule series led by Wang Luodan, the spokesperson of NEXY.CO (Naiko), arrived as scheduled, and this highly spiritual new product was released, in the name of orchid, through a unique new product display, taking people to explore the tough and powerful inner world of urban women, aiming to praise every intelligent and beautiful woman around us in today's era.
Elegant apricot yellow, lush warm green, flower bud tan, these with poetic colors, on the new clothes to enjoy the full swing, mulberry silk, hemp three-acetate, plant fibers and other natural fabrics are rich and symbiotic, perfectly showing the orchid capsule system from the natural elegance.
The capsule series released this time turns the style and charm of orchids into the art of surrounding the body, which not only interprets the style muse of NEXY.CO (Neko), but also perfectly shows the beauty of the connotation of contemporary intellectual beauty after the personal interpretation of the brand spokesperson + model + KOL + KOC group portrait.
During the 7.18 Brand Day last year, the NEXY.CO (Neko) brand released a new brand logo pattern NCO and held the "NCO Theater" theme exhibition to explore the road of fashion from a new perspective of opera, so that the brand can successfully go out of the circle. As a festival carefully created by NEXY.CO (Naiko) for the Khao LADYs, 7.18 Brand Day allows elite women from all walks of life to gather together, interpret their true style, use wisdom and beauty to define their own wonderful "MYNEXY.CO", enjoy the beautiful life of the moment, and constantly achieve the best of themselves.
During this year's Brand Day, NEXY.CO from different industries (Naicome) "Zhimei Group Portrait" told their indissoluble relationship with NEXY.CO (Naiko) in a creative way, and conveyed the wisdom and beauty of contemporary women to people through personal experience.
Ms. Ganlu, documentary director zhang Yimou and Xu Keyu, ms. Zhu Yujie, writer and curator, Ms. Wang Jing, founder of Pathfinder, NEXY. Yi Jieping, CO Brand Director, the first female banker to bring Wall Street investment banking business to China, Ms. Cai Hongjun, a Swiss bank executive, and many other influential opinion leaders in the industry, interpreted their NEXY.CO (Naiko) "Intellectual Beauty Power" through a special feature of ELLE magazine during the second NEXY.CO Brand Day.
(NEXY.CO× ELLE Chimei Power Group Portrait)
In addition, as the representative of the "Zhimei Group Portrait" of the NEXY.CO (Naiko) brand, several 10 outstanding Khao Lady in all walks of life also shared their unique "Zhimei Insights" without reservation; it is worth mentioning that the second NEXY.CO brand day also attracted extensive discussion and attention on social media, including Miki Miki, vivian_evans, Anonymous NoneArt, ssmaimai, Sophie_, MMMINNNI and other fashion bloggers have also actively participated in the interaction of Brand Day, making them the most dynamic representatives of the NEXY.CO (Naiko) "Zhimei Group Portrait" among contemporary women.
(NEXY.CO Lady Tomomi group portrait)
The whole country jointly shares the "wisdom and beauty power" and sows the seeds of wisdom and beauty
NEXY. Since its launch in 2020, CO (Naiko) Brand Day has been strongly sought after by Khao LADYs across the country. As a group of intelligent women active in the political, economic and cultural arenas, Khao LADY is not only the most honored customer of NEXY.CO (Nai kô), but also the backbone of society, they intelligently manage their own external and internal, intelligent management of their own families, careers. They are eager to express themselves with fashion, hope to highlight their personality and taste through their favorite clothing, build their own perfect image, and achieve both form and god, both inside and outside, and become the wisdom force that affects the times.
In order to be able to share "NEXY" with more Chloe LADY. CO (Naiko)'s Intellectual Beauty Power", participated in the event, and this year's NEXY.CO Brand Day will continue in a rich and diverse form throughout the country.
It is understood that the orchid theme pop-up store with the scientific and technological beam as the carrier and breaking the concept of space dimension will compete in Shanghai Jiuguang Department Store, Xi'an SEG International Shopping Center, Xi'an Kaiyuan Mall, Chongqing Halo Plaza and other places during this year's NEXY.CO (Naiko) Brand Day. At that time, the elegant and clean orchids will jump between the neon, and the simple and advanced orchid capsule series will also come to the front of the Chlordy ladies at the same time.
(Shanghai Jiuguang Department Store Pop-up Store)
(Xi'an SEG International Shopping Center pop-up store)
In addition, the exclusive VIP private salon of the Chloe LADY entered the Xi'an Lantian Yuchuan Winery. It is believed that by participating in this extraordinary exploration tour, the LADY will start a different spiritual journey after experiencing the winery secret, cellar treasure hunting, visiting the Zhimei Museum, participating in the Heaven and Earth Neon Gate Show and the Pastoral Michelin Dinner.
(NEXY.CO Yuchuan Winery VIP Private Salon)
NEXY. CO (Naiko) will enter the 1 billion club
On July 18, 2020, NEXY. CO (Naiko) successfully created the first brand day of Chinese fashion brands, which shows that the brand team has the courage to break the convention and break through the circle of solidified thinking in the year of the epidemic, with a new scene-based immersive marketing, to enhance direct communication with consumers, to meet the consumer demand of Zhimei women in different scenarios, and then win the opportunity in the fiercely competitive domestic high-end women's wear market.
In recent years, under the background of the return of overseas high-end consumption, the domestic high-end women's wear industry has ushered in a wave of small climax of development, and at the same time, the competitive trend within the high-end women's wear industry has become more and more intense.
Winner Fashion Group has built a multi-brand matrix composed of 8 major brands of Koradior, LaKoradior, Koradiorelsewhere, NAERSI, NAERSILING, NEXY.CO, CADIDL, FUUNNYFEELLN, with excellent product quality and unique consumer experience, not only maintaining a strong competitive advantage in the industry, but also building a solid brand moat. Although there is uncertainty in the external market, the winner fashion group is full of confidence internally.
As a highly competitive brand of the Winner Fashion Group, NEXY. The mission of CO (Naiko) is to be committed to the perfect combination of fashion trends and the needs of Khao LADY, to provide high-grade clothing with "intellectual, simple and intellectual beauty", so that every intelligent woman can have unique charm and enjoy a wise life!
In fact, the careful planning and holding of the NEXY.CO (Naiko) Brand Day for two consecutive years is one of the initiatives of Winner Fashion Group to further deepen the women's wear market. The precedent of creating the first brand day of Chinese fashion brands is also to let China's female backbones go to the forefront of world fashion, and through fashion, let the world pay attention to China's elite women. Through continuous cross-border and resource integration, NEXY. CO (Naiko) has also been making continuous efforts to expand the connotation and extension of the brand. Since the two cooperation in 2019 and 2020, this year's successful cooperation between NEXY.CO (Naiko) and spokesperson Wang Luodan will continue to pass on the brand spirit of "wisdom highlights beauty" for three consecutive years.
It is worth mentioning that in March this year, NEXY. CO,WWF (World Wide Fund for Nature) and OPF (An Earth Nature Foundation) have launched the 2021SS [Green Planet] public welfare environmental protection series by calling attention to the conservation of endangered wildlife and their habitats. Inspired by endangered wildlife, this series is a selection of environmentally friendly materials, also co-interpreted by spokesperson Wang Luodan, starting from [clothing], using wisdom to create sustainable beauty. It is reported that in 2021-2022, NEXY. CO will also continue to work with WWF (World Wide Fund for Nature) and OPF (a Foundation for Earth Nature) to launch a series of public welfare environmental protection, donating funds for the special protection of wild Siberian tigers and their habitats, expressing their love for nature.
(NEXY.CO Certificate of Donation)
There is no doubt that NEXY. CO (Naiko) has become a shining brand star in the multi-brand strategy of winner fashion group. In the past 5 years from 2017 to 2021, it has maintained a strong growth momentum. For nearly five years, NEXY. CO (Naiko) achieved a compound growth rate of 23% in operating interests, the overall operating level was stable, the profitability level was steadily improved, and the operation quality of the store was effectively maintained in the case of rapid store expansion.
According to the latest data, in 2021, NEXY. CO (Naiko) is expected to add 45 new stores in the whole year, reaching 230, and the performance of the brand terminal market can be described as efficient and strong. In the first half of this year, NEXY. CO's performance has achieved steady growth, and it is expected that the overall annual sales will exceed 1 billion, and it will officially become the third high-end women's wear brand of the winner fashion holding group to enter the 1 billion club.
As Mr. Jin Ming, Director of Winner Fashion Group, said, today's Winner Fashion Group has established core advantages on the road of continuously implementing the multi-brand strategy, and on the road of "becoming a leader in the field of high-end women's clothing in China", brands with differentiated competitive advantages such as NEXY.CO (Naiko) have begun to bloom.