Zhenghe: Blowing the "rallying call" of return

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Source: Zhenghe County People's Government Network</h4>

Since the reform and opening up, many politicians and people have gone out to work hard and run businesses with the spirit of bearing hardships and standing hard work, and their footprints have spread all over the country, mainly distributed in Shanghai, Beijing, Yunnan, Guangzhou, Fuzhou and other places, about 80,000 people, accounting for one-third of the total population of the county.

"Model of the Times" and "National Outstanding County Party Secretary" Liao Junbo was in charge of the government and during the period, he proposed to do a good job in the "four major economies" of urban economy, industrial economy, tourism economy, and return economy. In recent years, Zhenghe County has continued to create a good environment, "building a nest and attracting phoenixes", and sounding the "rallying call" of returning to the economy. In 2012, with the completion of the two expressways in Ningwu and Songjian, Zhenghe to Ningde Sandu Macao Port was only more than 1 hour by car, becoming the closest county to the port in northern Fujian, and Zhenghe ushered in a new development opportunity. Software and hardware started to drive at the same time, and promoted more government and foreign sages and entrepreneurs to return to their hometowns to invest and develop entrepreneurship. According to the statistics of the county's return office, since 2015, the county has promoted 23 economic projects through the matchmaking of the chamber of commerce, with a total investment of 1.8 billion yuan.

The Chamber of Commerce leads the phoenix back to the nest for the media

Cutting, trimming, drilling, placing, tempering, ringing, eye punching, hemming, packaging... In the past few days, the production workshop of Fujian XiaoShifu Kitchen Co., Ltd. in The Tongxin Economic Development Zone of Zhenghe County has been a busy scene, and workers are busy producing a batch of pot lids, which will be sold to Colombia.

Fujian Xiao Master Kitchen Co., Ltd. is one of the returning enterprises introduced by Zhenghe County in 2019. The chairman of the company, Xiao Qingdong, is a politician, who has long established tempered glass pot lid enterprises in Hebei, Zhejiang, Guangdong and other places, and cooperated with Brands such as Suber, Jiuyang, Aishida, midea, etc., and the products sell well in China and around the world. In 2019, at a political and Guangdong investment promotion conference, he learned about the preferential investment policies of his hometown economic development zone and decided to go home and start a business. He invested more than 20 million yuan to found Master Xiao Kitchen Co., Ltd., and in November of that year, the equipment entered the factory and began trial production. The resumption of work and production began in February this year, and the output value reached more than 2 million yuan in April.

"Since the construction of the economic development zone, we have always adhered to the concept of 'where the enterprise is built, the service will follow where it goes' advocated by Secretary Liao Junbo, providing 24-hour nanny-style services for enterprises to let enterprises enter, stay and do well." Wei Chongsheng, director of the administrative committee of the Zhenghe County Economic Development Zone, said. Woodcutter Food Co., Ltd., Na Cup Tea Industry Co., Ltd., And Matic (Fujian) Medical Supplies Co., Ltd. are all returning enterprises introduced through the Chamber of Commerce.

Since the establishment of the Shanghai Zhenghe Chamber of Commerce in 2010, the county has successively set up zhenghe chambers of commerce in eight cities including Shanghai, Guangdong, Beijing, Tianjin, Kunming, Fuzhou, Xiamen, Wuyishan and so on, attracting more than 2,000 members (enterprises), involving dozens of industries such as construction, trade, real estate, accommodation and catering, culture, sports and entertainment. These foreign affairs and villagers have relatively strong funds and the willingness to return to their hometowns to start a business, Zhenghe County through interaction with local chambers of commerce, actively build platforms, plan projects, encourage and attract foreigners to return to entrepreneurship. Guiding entrepreneurs to return to their hometowns through the investment attraction of the Chamber of Commerce has become a bright spot in the return of Zhenghe County to the economy. In addition to returning to their hometowns to invest, members of chambers of commerce in other places also support the construction of their hometowns for a long time. According to incomplete statistics, local governments and chambers of commerce and entrepreneurs have donated hundreds of millions of yuan to the development of public welfare undertakings such as government and education, poverty alleviation, and transportation infrastructure.

Returning youth dream of e-commerce

On June 8, in the Caseton Watch Industry Co., Ltd. in Huangyuan Natural Village, Xinkou Village, Dongping Town, Zhenghe County, General Manager Zhang Bin was inspecting the sales of watches on that day.

Zhang Bin is a native of Huang'an Natural Village, Xinkou Village, Dongping Town, Zhenghe County, and was originally engaged in e-commerce in Shanghai. In 2015, under the guidance and encouragement of Liao Junbo, then secretary of the Zhenghe County Party Committee, he moved the e-commerce team back to Zhenghe from Shanghai, settled in the Zhenghe County E-commerce Industry Incubation Park, and founded Zhenghe County Cashton E-commerce Co., Ltd. In 2016, he brought the e-commerce marketing model back to the countryside, allowing the closed mountain village of Huangdi Natural Village to board the vast platform of the Internet. Driven by his leadership, more and more young people returned to Huangyuan Natural Village to start the e-commerce journey, the village's 230 households, young people engaged in e-commerce reached more than 70%, annual sales of 100 million, Xinkou has become a well-known "Taobao Village".

Like Zhang Bin, he returned to his hometown to engage in the e-commerce industry, and the villagers became rich, and Qiu Liejun, a small second in the village of Taobao shop in Jiangshang Village, Tieshan Town, Zhenghe County.

Qiu Liejun is a native of Jiangshang Village, in 2015, by chance, she saw that her hometown was developing rural Taobao, and she resolutely returned to her hometown to register and became the first batch of village primary two to enter rural Taobao.

After becoming the second primary school in the village, Qiu Liejun helped the villagers to shop for inexpensive products on behalf of the villagers, while selling the villagers' agricultural products to all parts of the country. At present, Qiu Liejun's village Tao sells hundreds of local products online, which can help 18 poor households in the village to increase their income by more than 5,000 yuan every year. Not only that, she also organized a group of rural women to join the entrepreneurial team, selling handmade rice dumplings and mooncakes during the traditional festival period. "It's almost the Dragon Boat Festival, and my online store sells thousands of rice dumplings a day." Qiu Liejun said, "Now there are more than 30 female workers helping to wrap rice dumplings every day. ”

In recent years, Zhenghe County has focused on building a rural e-commerce demonstration county, and since 2015, the county has been awarded the honors of national e-commerce into rural comprehensive demonstration county and national e-commerce demonstration county top 100 counties. As early as May 2015, Zhenghe County E-commerce Industry Incubation Park was put into operation, and in September of the same year, the county and Alibaba Group officially signed a contract to establish the first rural Taobao project pilot county in northern Fujian, and the county has built and operated 7 township rural e-commerce service stations, 55 rural e-commerce service points (rural Taobao, Yinong Information Society, etc.), and e-commerce services cover 76 administrative villages in the county, with a coverage rate of 62%.

The development of the e-commerce industry has provided more employment opportunities for entrepreneurs returning to their hometowns. In 2019, Zhenghe County carried out more than 1,100 online sales enterprises, industrial and commercial registration of e-commerce, self-employed households, etc., 1,902 online retail stores, and nearly 5,000 direct employees, of which 30% were young entrepreneurs who returned to their hometowns, and online retail sales were 955 million yuan, an increase of 36.84% year-on-year.

Characteristic agriculture helps to alleviate poverty

In early summer, in the Zhenghe County Dongyan Fruit Industry Co., Ltd. Xingxi Township Dongfeng Greenhouse Sunshine Rose Grape Planting Standardization Demonstration Base, more than 30 workers are busy thinning and pruning grapes, looking at the grapes hanging on the branches, Mao Fuzhi showed a happy smile.

Mao Fuzhi is the head of this vineyard. In 2018, as a businessman in Shanghai, he learned about the business opportunities of planting sunshine rose grapes from friends, so he returned to his hometown Zhenghe, transferred 80 acres of land in Dongfeng Village, Xingxi Township, and established a sunshine rose grape planting standardization demonstration base, focusing on the development of smart agriculture, while also absorbing Wei Chengzhi, Xu Xueyu, Deng Xiulian and other poor households in the village to help them get rid of poverty.

"I went to the sea in 1994 to do business, and after 24 years of wandering abroad, I accumulated some funds and experience, and I wanted to go home and start a business." Mao Fuzhi said, "I am an old party member, returning to my hometown to plant grapes, but also want to drive more villagers to employment and get rid of poverty and get rich." ”

Like Mao Fuzhi, Chen Shusheng of Tieshan Town also chose to return. In 2016, Chen Shusheng, who has been operating a fruit business in Shanghai for many years, responded to the requirements of the Tieshan Town Government to build a "one village, one product" fruit industry and resolutely returned to his hometown to start a business. He and Wu Shengen, who returned to his hometown together, invested more than 8 million yuan, transferred more than 300 acres of land in Jiangshang Village, founded the Fujian Dingfeng Fruit and Vegetable Professional Cooperative, invited experts from the Zhejiang Jinhua Academy of Agricultural Sciences to guide, planted cherries, blueberries, peach trees, dragon fruit, red-skinned red heart grapefruit, etc., to create a "four-season orchard" integrating picking, sightseeing, tourism, leisure and entertainment, and drove the villagers to get rid of poverty and become well-off.

In recent years, in Zhenghe County, many people have returned to their hometowns to develop characteristic agriculture, and they have developed facility agriculture and characteristic agriculture through land circulation and land shareholding, and developed characteristic industries such as alpine vegetables, hanging melon seeds, zibai, kiwi fruit, and chives, which not only developed themselves, but also led 770 poor households, with an average household income of 15,000 yuan.