Wang Jianlin's e-commerce platform Feifan will be cancelled, and the core patents and resources will be transferred to Prosun Technology

The e-commerce platform "New Feifan", which Wang Jianlin once wanted to build for Wanda itself, is planning to be deregistered.

On June 10, the surging news (www.thapepr.cn) learned that Shanghai Xinfeifan E-commerce Co., Ltd. will be cancelled, and the core patents and resources have been transferred to a new company cooperated with Tencent, Shanghai Propion Technology Co., Ltd., and Feifan has in fact become an empty shell.

"To become the world's largest e-commerce platform, tens of billions of financing plans, to achieve overall profitability in 2018, and to go public in 2020", Wang Jianlin once had high hopes for Feifan.

In August 2014, Wanda, Together with Tencent and Baidu, jointly built an e-commerce platform with a total investment of 5 billion yuan. In terms of equity distribution, Wanda holds 70% of the shares, and Tencent and Baidu each hold 15%. At that time, the three parties announced that they planned to invest 20 billion yuan in 5 years to build the world's largest O2O e-commerce company.

At that time, Wanda E-commerce in the two years of its establishment, the only project is "Feifan", after the establishment of the company, in addition to the high-profile announcement of the three investment of 5 billion yuan at the time of cooperation, Feifan and Tencent, Baidu two have not had a large interaction and cooperation.

According to the original introduction of Wanda, Feifan aims to carry out the three aspects of the platform products in the smart scene, Feifantong, financial services planning, with the "entity + Internet" scene interaction + fast payment of innovative marketing methods, through the shopping mall to build WiFi, Beacon and other information infrastructure, the use of Feifan App to achieve car, store, queuing and other functions, while providing shopping, membership, points, big data, promotional offers and other services.

From June 3 to 19, 2016, Feifan held a high-profile "618 National 100 Cities and Thousands of Stores Crazy Mid-year Celebration", and the official activity data showed that a total of 500 million offline passengers were attracted during the event, and sales reached 12 billion, refreshing the scale record of large-scale linkage activities in the retail industry.

However, after five years of exploring the road of e-commerce, it finally ended with large-scale layoffs and the establishment of a new company with Tencent. But for Wang Jianlin, he still wants to get involved in the field of e-commerce.

In 2018, Wanda Commercial Management Group, Tencent and Gaopeng jointly established Shanghai Bingsheng Technology, which was registered on June 8, 2018, with the legal representative of Qi Jie and a registered capital of 4.6 billion yuan. In terms of shareholding, Wanda Commercial Management Group subscribed 2.346 billion yuan, holding 51% of the shares, Nyingchi Tencent Technology Co., Ltd. subscribed 1.954 billion yuan, holding 42.48% of the shares, and Hainan Gaodeng Technology Co., Ltd. subscribed 300 million yuan, with a shareholding ratio of 6.52%.

The three-party co-founded Progen will inject some of Feifan's business, Tencent will invest resources such as online traffic; Gaopeng will integrate into electronic invoices and other businesses. According to the vision of the three parties at that time, for Wanda Plaza, it can obtain huge online traffic through WeChat and so on, intelligently upgrade Wanda Plaza, establish a strong membership system, and enhance the overall value of the enterprise. For Tencent, it can obtain massive offline traffic and rich scenarios, realize traffic and technology landing, and accelerate the promotion of the "smart retail" strategy. For Gaopeng, you can get huge business traffic and enhance your industry leadership.