Cultural Industry Review No. 2714
An Dongyang, an excellent author of cultural industry review, is a film critic and a film and television industry researcher, and she hopes to see and know in the subtleties so as to gain her heart's desire. In 2019, domestic short videos, TV series, movies, stars and other industries have produced many phenomenon-level hot topics, and they have many memorable moments. In this issue, An Dongyang will make a detailed arrangement of a series of developments in the film and television industry in 2019, not only looking back on the past, but also looking forward to a future full of hopes and challenges.
The author | An Dongyang, editor| Longyue source| Cultural Industry Review
The text totals 4688 words| the estimated reading time is 12 minutes
In the new era, after people's material life has been basically satisfied, film and television entertainment culture plays an increasingly important role in meeting people's growing demand for a better life, and the trends of domestic movies, television, variety shows, stars, short videos, and emerging formats have had a profound impact on China and even the world's film and television.
I believe that we need to attach great importance to and have a deep understanding in order to better grasp the present and future of film and television culture and promote the good and rapid development of the economy. Let's walk into the memories together and appreciate the variety of Chinese film and television industry in 2019.
Domestic film and television word-of-mouth masterpieces: dawn in the cold winter, hope and future
In 2019, both the main theme movie and the main theme TV series have achieved excellent word of mouth and results. On the occasion of the 70th anniversary of the founding of the People's Republic of China, the main theme of the movie "My Motherland and Me" was double-harvested at the box office, and it entered the top 10 of China's film box office with a box office performance of 3.17 billion. The main theme of the TV series from "Diplomatic Storm" to "Desperate Sword", the main theme of Huace Film and Television is at the forefront of success. The theme and genre of the main theme film and television works are increasingly diversified, in the high-quality main theme works, we will all be extremely proud of our Chinese, we feel the cultural self-confidence and national self-confidence, we see the great bloom of the Chinese dream.
Original link:
"My Motherland and Me": The meaning of home country is greater than that of movies
From "Diplomatic Storm" to "Desperate Sword Casting", it reveals the road to the explosion of the main melody drama of Huace Film and Television
Domestic reality movies are also on the rise: "I Am Not a Medicine God" in 2018, as a domestic realist masterpiece, has a Douban score of 9.0 and a cumulative box office of 3.1 billion yuan; in 2019, the film "Young You" with the theme of campus bullying as the realistic theme has a double harvest of word of mouth and box office, with a Douban score of 8.3 and a cumulative box office of 1.558 billion yuan. Domestic films are no longer just heavy entertainment, and "looking at reality" has become a breakthrough in the "quality" of domestic film and television works. At the same time, we must be very vigilant against "pseudo-realism" bad films, because "realism" is not a gimmick, and only by deeply observing, thinking and exploring reality can we create good works.
"Young You", the rising "teenager", the rising domestic reality movie
Why did "I Am Not a Medicine God" win, all in these four words?
2019 is also the first year of Chinese science fiction films, although "Shanghai Fortress" was ridiculed to close the door of Chinese science fiction films, we must not ignore that "The Wandering Earth" has achieved great results in the 2019 Spring Festival file, with a Douban score of 7.9, and it has entered the top 3 of the Chinese film box office with a total box office score of 4.68 billion. There is no doubt that the success or failure of one or two films is not representative of the overall Chinese science fiction film industry.
Original link: "The Wandering Earth" point of view word of mouth exploded, can domestic science fiction "hardcore break the winter"?
Compared with Hollywood science fiction blockbusters, domestic science fiction has problems such as empty content, rough production, scarcity of talents, weak soil for science fiction literature, and lack of influential series of works.
Chinese Film Masters and Chinese Literature: New Technology Navigators and the New Era of IP2.0
Good movies can't be separated from great filmmakers. Ang Lee, a legendary figure in the film industry, has directed films for 29 years, from film narrative, shooting methods, to technical effects, he has never stopped trying. As a pioneer of innovation, Ang Lee is still self-sufficient even if the film suffers controversy and box office failure. Digital technology is the trend of the times, the film industry is even more so, now 4K / 8K, 120 frame technology, AI, 5G and other technologies are not dreams, Ang Lee as the leader of new film technology, he strides at the forefront of the times fearlessly questioning and ridicule, he is all the way forward.
Original link: Ang Lee's film road, doomed to be lonely!
There are masters in Chinese films, and Chinese literature is also evolving, with Mo Yan winning the Nobel Prize in Literature before and Chinese online literature evolving. After more than 20 years of development, China's online literature has reached a market size of 12.9 billion yuan. After the first round of grand development, Chinese online literature IP has gradually faced problems such as the fading of IP boom, payment bottlenecks, and the lack of high-quality head works, reshaping the commercial value and social value of online literary IP has become an urgent problem to be solved in the industry, and encouraging diversified creation, attaching importance to realistic themes, and reshaping the new value of online literary IP have become the three keywords of Chinese online literature IP 2.0.
Original link: Chinese Online Literature IP (2018-2019) Annual Observation: Super IP 2.0 New Era Set Sail Overseas: Star-studded Quality Internet Celebrities and Young Actors
Since Li Ziqi became popular, the Internet has received mixed reviews of him, some people say that there are mines at home and hundreds of millions of assets, but more are attracted by his craftsmanship. Successful people are often accompanied by huge controversies, and in the face of many criticisms, Li Ziqi is only quietly doing himself. Li Ziqi's success stems from her stubbornness and persistence, but also from her hard core strength that no one can take away, through the promotion of ancient food and traditional culture, she created the Li Ziqi brand - not only a real thing, but also a way of life that embraces the harmony between nature and nature, and the oriental way returns to the basics of life aesthetics. Li Ziqi gave new connotations to the Internet celebrity economy, and she became the inheritor and promoter of oriental culture in her way.
Original link: Li Ziqi: a life, a brand, a type of culture
In August 2019, "Chen Qingling" was broadcast hotly, and the Douban rating increased from 4.8 to 8.1, and it topped the first asian drama rating of the well-known overseas rating website Mydramalist with a score of 9.3. People's Daily commented on "Chen Qingling": conveying cultural self-confidence and writing the beauty of the national style; the series focuses on the beauty of the national style, infects the audience with familiar Chinese elements, and lets people understand the heritage of Chinese culture for thousands of years in entertainment. The drama stars Xiao Zhan and Wang Yibo, who are not only popular in China, but also gain considerable popularity in Thailand, South Korea, Japan and other places. K-pop stars, European and American stars are popular in China, and it is gratifying to have domestic stars going overseas.
Original link: Xiao Zhan, Wang Yibo shine in Thailand, see how Chinese stars are popular overseas!
Whether it is the Internet celebrity Li Ziqi, or the young actors Xiao Zhan and Wang Yibo, behind all the popularity, there must be a hundred points of intention and dedication. At the same time, they have brought traditional Chinese culture and Chinese aesthetics overseas in their own different ways, expecting them to have better development.
Controversy continues: traffic stars, black and red stars and domestic bad films
In the market where "traffic" is king, the star mechanism is an important means for marketing various cultural enterprises, media companies, and film and television works. The movie "Shanghai Fortress" has a dismal box office, Teng Huatao said that he used the wrong Lu Han, is it true that the film and television works of this era are also "traffic" and "traffic" of failure? This may help us re-understand the delicate relationship between movies and stars.
Original link: Teng Huatao said that the wrong Lu Han, "traffic star" merit and passing can be judged?
It is true that the huge commercial value of "traffic stars" in the pan-entertainment industry such as variety shows, music, and fashion is destined to have more traffic stars continue to emerge in the manufacture of capital and the cultivation of fans, but the success or failure of the film itself is not simply determined by the traffic stars.
However, how to say that stars are the protagonists in the current film and television industry. In the trend of star-making, if it cannot be red, it can only be "black and red": the more the stars in the circle are blackened, the more the traffic is multiplied, and the heat is not reduced. In 2019, "Clear Words" exploded on the Internet, taking Huang Xiaoming and Angelababy as an example, both of whom have maintained a fairly high degree of popularity in the continuous hacking. Under the commercial wave, in the context of the entertainment industry focusing on "entertainment", black and red are also red, and the more they are blackened, the more they can accumulate popularity, traffic and commercial value, and many "idol stars" have become in this way. But such a road is doomed to make a "star" go further, the audience's eyes are not blind, in today's word of mouth supreme, only with real strength can conquer the audience.
Original link: Can the entertainment industry really become darker and redder? I don't want you to feel, I want to feel!
Domestic bad films have never stopped supplying, even if the audience scolds, domestic bad films still go forward. There are two kinds of bad films in this world: one is a "delicate bad film", and no matter how gorgeous the image coat can not save the thin plot content, such as the large-scale investment and large-scale production of "Asura"; one is the "bad bad film", such films often do not know the director's cloud, the plot has no logic, and the actors have no acting skills, such as the famous "Dream Showbiz".
Original link: Beware of "exquisite bad films", "Asura" withdraws the blood loss apocalypse
Of course, there is also a kind of film, objectively speaking, it is not good or bad, such as the polarization of word-of-mouth "Immortal 1". The story of "Xue Xian 1" is completely told clearly, the plot logic is there, and the character personality is obvious, even if some viewers are loyal fans of Xiao Zhan, they cannot evaluate this as a good film against their hearts. As a movie with a fairy tale theme, "Immortal 1" made a big mistake, that is, the magic changed the visual aesthetics of the original work, the costume shape was ugly without the taste of the fairy, and the heavy fabric was very suitable for desert martial arts films, which made the original "Immortal Fan" completely intrusive.
Original link: Xue Xian I.: Magic Reform Original Essence Error Demonstration Sample
Many domestic film and television works are adapted from literary IP, and the factual experience tells us that only by respecting the original work and restoring the original work to the greatest extent can the work have a chance to succeed and win word of mouth among the audience.
Seeking development in difficulties: parent-child variety shows, middle-aged actresses, domestic movies
In December 2019, after several twists and turns, "Where Daddy Goes 6" was renamed "Let's Go Together" was broadcast in the international version of Mango TV, and the late sixth season of the film was not reduced in popularity, and the "Where Did Daddy Go" series can be described as a long-lasting success. Recalling Order No. 3 "Provisions on the Administration of Programs for Minors" promulgated by the State Administration of Radio and Television, the provisions clearly propose to prevent the commercialization, adultization and excessive entertainment tendencies of programs for minors. Domestic cute baby variety shows and parent-child variety shows have encountered unprecedented difficulties and challenges. Only by changing the lack of safety awareness of domestic variety shows, the lack of medical configuration, overtime recording, keen hype, transitional marketing and many other problems, domestic parent-child variety shows may have the opportunity to return to the audience's vision.
Original link: Renaming, changing the platform can not stop the popularity, "Where Daddy Goes" series has been prosperous for a long time?
In the domestic film and television industry, there are many middle-aged actresses in distress, yin Tao once posted "when to start, the charm of actresses is limited to girlishness" caused a hot discussion on the whole network. Fortunately, in the National Day file of 2019, we saw the wonderful performances of middle-aged actresses: Yuan Quan, the most beautiful purser who is not afraid of professional ability in the face of danger, and Song Jia, a heroic and energetic pilot in the escort chapter of "My Motherland and Me". In domestic TV dramas, middle-aged actresses are more limited to the thin image of mothers or strong women in the workplace, so middle-aged actresses want to have a larger stage, in fact, at the source, domestic film and television companies and video platforms need to develop multi-genre, multi-theme, multi-age audiences and coverage of works.
The 2019 National Day file coincided with the 70th anniversary of the founding of New China, "My Motherland and Me" set the first single box office in the National Day file with a box office of 2.2 billion yuan, the total box office of the file period of 5.049 billion yuan set the first total box office of the National Day file in the calendar year, and the number of moviegoers exceeded 110 million to create the first number of moviegoers in the National Day file in the calendar year. The Results of the National Day file in 2019 are gratifying, and "My Motherland and Me", "Captain China" and "The Climber" have played a great role in promoting. The National Day market in 2020 wants to continue to maintain the impressive results of 2019, and domestic filmmakers are bound to submit better and stronger works than 2019, and the great challenges facing this can be imagined.
Yuan Quan, Song Jia, Zhang Ziyi played the National Day file, middle-aged actresses are more suitable for the film circle?
Review the five-year National Day file, this year's brightest, where is the domestic film road next year?
Chinese Film "Seven Cases of the Most"
The cumulative box office of the Spring Festival file in 2019 is 5.48 billion yuan, due to the impact of the epidemic, the seven blockbusters of the Spring Festival file in 2020 have been withdrawn, and what kind of situation will be in the next summer file, National Day file and New Year file in 2020. The road is long, China's film and television industry is facing many challenges, we have witnessed the growth of Chinese films and the rapid development of China's film and television cultural industry, I believe that in the future, everything will be better and better.
epilogue
The 2019 Cultural Industry Review (ID: whcypl) pays special attention to the dynamics of the film and television industry, and includes many high-quality review articles. Throughout the past year, although the international economic situation is grim, especially threatened by the Sino-US trade war, compared with developed industrial countries, the small scale and shortage of funds are still one of the important bottlenecks restricting development, but China's film and television industry will never stop in the stormy waves, and step up to a new level.
The Chinese film and television industry is still very young and the future can be expected. It only strives for the day, and does not live up to Shaohua! We firmly believe that in the just beginning of 2020, China's film and television industry will brave the challenges, bravely climb the peak, and make greater contributions to China's traditional culture, cultural and creative industries, cross-border integration of industries and national economic development.
What do you think of the current situation of China's film industry?
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