What kind of future people does the industry need to "shape"?
A wave of large-scale cooling has made the 2021 autumn fair less "autumn" taste.
But this seems to set off the atmosphere even more – from October 18 to 21, the 29th Beijing Television Program Fair (Autumn 2021) was held at the Beijing Convention Center. In the autumn fair venue, the elements of "winter" are particularly eye-catching - the autumn fair also set up a special exhibition area of "Winter Olympics Theme Radio and Television Network Audiovisual Key Project Promotion"; at the opening ceremony, the lampstand symbolizing the launch of the autumn fair was also made into an ice sculpture style.
Through the electronic screens, light boxes, posters, etc. built in the on-site exhibition area, it can be seen that many film and television institutions have participated in the exhibition with their key projects of the Winter Olympics.
TV series "Winter Olympic Family", "The Name of Ice and Snow", documentary "The Way of China's Ice and Snow", animation "2022 to Beijing", network drama "Red Star Nine", "Love in the Pink Snow Time", online movie "Fly, Light on Ice", radio drama "Gui yan" and other works will tell the story of the Winter Olympics and spread the spirit of the Winter Olympics in the next period of time.
The release link of the new drama focused on the promotion of 8 works such as the Beijing-style drama series "Love Full of Nine Bends", "Hutong", "The Sea in the Dream", the reality-themed drama "The Gate of Rebirth", "Female Psychologist", "Wishful Thinking", the spy war drama "Opponent", and the red theme drama "Glass", which attracted the attention of practitioners.
As an activity with the characteristics of an industry wind vane, it also reveals the current situation of production in some industries and the topics that practitioners are more concerned about.
According to official data, there are more than 320 registered exhibitors and nearly 100 registered buyers at the 29th Autumn Fair, and nearly 450 TV dramas, about 80 online dramas, and about 50 others (movies, online movies, animation films, documentaries, columns, and variety shows) recommended.
In contrast, there are about 370 registered exhibitors and nearly 100 registered buyers at the 27th Autumn Fair, more than 630 TV dramas, 90 online dramas and more than 100 others; more than 330 registered exhibitors and more than 100 registered buyers at the 28th Spring Fair, and 520 TV dramas, 93 online dramas and nearly 60 others.
In terms of topic degree, the comprehensive rectification of the cultural and entertainment field is undoubtedly the hot event that current practitioners are most concerned about, and throughout the industry forums during the Autumn Fair, it has become a general consensus to eliminate the industry atmosphere and strengthen the professional ethics of practitioners.
"Implement the requirements for comprehensive management of the cultural and entertainment field, conduct in-depth discussions from multiple dimensions such as the promotion of regulatory governance, professional ethics education and industry ecological construction, clarify the causes of problems in the field of culture and entertainment, further guide TV drama practitioners to abide by discipline and law, revere morality and self-cultivation, curb the undesirable tendencies of the industry, and clarify the industry atmosphere, so as to promote the creation of high-quality TV dramas and the prosperity and development of the cause."
On the afternoon of October 20, At the "'Advocating Virtue and Art, Clean and Upright' - Strengthening Professional Ethics and Optimizing industry ecology" forum in the field of culture and entertainment, Wang Pengju, vice president and secretary general of the China Television Drama Production Industry Association, introduced the purpose of the forum.
As a new industry forum established at the Autumn Fair, the event invited industry leaders, senior media people, research experts, directors and actor representatives to exchange and discuss the topic of "healthy development of the industry".
Li Jingsheng, vice president of the China Federation of Radio and Television Social Organizations, believes that the word "comprehensive" means that this action does not simply point to one problem, but includes a series of issues such as creation, management, and undesirable social and cultural phenomena; and "governance" needs to be carried out from the inside out and from the outside from the inside. This is a long-term action for every practitioner in the industry.
At the forum site, the guests combined their own experience and talked about the necessity of comprehensive governance.
Yuan Xinwen, director of the Literature and Art Department of the People's Daily, said that in the comprehensive management of cultural and entertainment actions, media units should also bear important responsibilities. "From the perspective of the media, adhering to the correct orientation means that we cannot give the green light, build a platform, and give channels to the chaos in the field of entertainment, but apply a clear voice to stop and oppose all kinds of chaos in the field of entertainment." Therefore, in the next process of governance, the media needs to play its due role and shoulder the important responsibility and mission of purifying the environment and purifying the soul together with the literary and art circles. ”
"The environment does not go to rectification, today (the problem) only appears in the entertainment industry, the future may be reflected in the lives of each of us," said Dai Ying, senior vice president of iQIYI, as a platform party, resolutely support and support, and will definitely implement this comprehensive governance. She mentioned that in recent times, the platform has implemented many initiatives, including clearly communicating and requiring new regulations when signing contracts with artists, urging artists to abide by art ethics; removing fan products and lists from the operational level; and moving closer and closer to realistic themes and works that transmit positive energy at the content layout level.
Hou Hongliang, chairman of Dongyang Noonday Sunshine Film and Television Co., Ltd., believes that "the industry must really face the comprehensive management, we have reached a margin - and do not look at the ratings and network publicity, ask yourself, whether the audience spends less and less time watching long videos, our literary and artistic way is still not the first choice of the people, this may be what the industry is facing today, we need to save the industry we are in."
In addition to the forum, discussions on comprehensive remediation permeated the Autumn Fair.
At the opening ceremony of the Autumn Fair, Yang Zheng, deputy director of the Television Drama Department of the State Administration of Radio, Film and Television, and Zhang Su, member of the party group and deputy director of the Beijing Municipal Radio and Television Bureau, mentioned in their speeches the topic of promoting the comprehensive management of the cultural and entertainment field. Among them, "what kind of future people to shape" is repeatedly mentioned.
Yang Zheng said that literary and artistic work is Bacon's noble work of casting the soul, shouldering the important responsibility of enlightening the mind, cultivating sentiments, and warming the soul. Literary and art workers should start from themselves, set an example for society with lofty ambitions, good moral character, and noble sentiments, always keep in mind their responsibilities and missions, and jointly create an industry ecology that advocates virtue and art and has a clean and healthy atmosphere.
Zhang Su asked the Beijing Municipal Radio and Television Bureau to guide the direction of good direction from the perspective of the development of Beijing's radio and television undertakings and lead the social trend with a clear wind.
At the development forum of "The Road to Innovation and Development of China's TV Drama Industry in the New Era", Si Ruo, a researcher and doctoral supervisor of the Film and Television Communication Center of the School of Journalism and Communication of Tsinghua University, sorted out the governance priorities since 2021 - the regulatory authorities focused on some undesirable phenomena in the field of culture and entertainment, including sky-high film remuneration, rice circle fundraising, the wind of delay and reform, traffic first, deformed aesthetics, etc. to carry out heavy governance; in the direction of guidance, it is necessary to establish a standardized management mechanism for the rice circle, strengthen the positive guidance of TV series creation and production, and standardize the order of the TV drama market. Adhere to the creative concept of realism, shape the Internet evaluation system and public opinion ecology, and create a new situation in the high-quality development of TV dramas in the new era. "The Central Propaganda Department, the Central Cyberspace Administration, the State Administration of Radio, Film and Television ... Both have sent out a lot of signals of spiritual guidance in recent months. ”
This autumn fair reflects the industry's determination to take comprehensive governance actions in the field of culture and entertainment. As stated in the purpose of the forum: clarify the causes of problems in the field of culture and entertainment, curb the undesirable tendencies of the industry, and clarify the industry atmosphere.
Editor-in-Chief: Yi Wu
Author: Water Grapefruit Supper Night
Edit: Chestnut
(Some of the pictures come from the Internet)